{"id":94247,"date":"2021-11-22T10:18:58","date_gmt":"2021-11-22T15:18:58","guid":{"rendered":"https:\/\/voice123.com\/thebooth\/?p=94247"},"modified":"2022-12-22T03:34:14","modified_gmt":"2022-12-22T08:34:14","slug":"what-you-need-to-know-when-setting-successful-voice-over-rates","status":"publish","type":"post","link":"https:\/\/voice123.com\/thebooth\/what-you-need-to-know-when-setting-successful-voice-over-rates\/","title":{"rendered":"What you need to know when setting successful voice over rates"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;578985&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;96592&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;345082&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;155209&#8243;]<\/p>\n<h1><strong>What you need to know when setting successful voice over rates<\/strong><\/h1>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;797766&#8243;]<span style=\"color: black;\">This article has research and tips from voice over experts to help you learn more about voice over rates, and how to set and negotiate your own successful voice over rates with real-world examples.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;184115&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;842000&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;510761&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;462525&#8243;]<\/p>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#what\">What are voice over rates based on?<\/a><\/p>\n<\/div>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#a\">A guide to voice over rates <\/a><\/p>\n<\/div>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#how\">How to set your voice over rates <\/a><\/p>\n<\/div>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#commonly\">FAQs about voice over rates<\/a><\/p>\n<\/div>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#voice\">Voice over pricing examples<\/a><\/p>\n<\/div>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#closing\">Closing advice<\/a><\/p>\n<\/div>\n<div class=\"panel panel-default wpb_accordion_section group\">\n<p class=\"panel-title\"><a href=\"#special\">Special thanks to our VO experts for their insightful contributions<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;184115&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;148616&#8243;]<\/p>\n<h2><strong>What are voice over rates?<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;436897&#8243;]<span style=\"font-weight: 400;\">Voice over rates are specifically set and negotiated according to industry standards. <\/span><span style=\"font-weight: 400;\">Subsequently, in order to establish a long-term voice over career, you first have to learn<\/span><strong><i> what are voice over rates, and how <\/i><\/strong><span style=\"font-weight: 400;\"><em><strong>to set successful voice over rates<\/strong><\/em> according to what is fair and acceptable. This involves taking time to understand the foundation of voice over rates as well as researching information about in-depth pricing. <\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;195153&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-157417&#8243; uncode_shortcode_id=&#8221;393345&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_column_text]<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fvoice123.com%2Fthebooth%2Fwhat-you-need-to-know-when-setting-successful-voice-over-rates%2F&#038;text=Reach%20a%20compromise%20that%20will%20give%20you%20a%20reasonable-to-great%20rate%20and%20keep%20your%20client%20satisfied.%20As%20it%27s%20more%20about%20reeling%20in%20%26%20keeping%20clients%20instead%20of%20snuffing%20them%20out%20with%20a%20price%20that%20blows%20them%20out%20of%20the%20water.%20%40debbiegrattan&#038;via=Voice123&#038;related=Voice123' target='_blank'rel=\"noopener noreferrer\">Reach a compromise that will give you a reasonable-to-great rate and keep your client satisfied. As it&#039;s more about reeling in &amp; keeping clients instead of snuffing them out with a price that blows them out of the water. @debbiegrattan <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fvoice123.com%2Fthebooth%2Fwhat-you-need-to-know-when-setting-successful-voice-over-rates%2F&#038;text=Reach%20a%20compromise%20that%20will%20give%20you%20a%20reasonable-to-great%20rate%20and%20keep%20your%20client%20satisfied.%20As%20it%27s%20more%20about%20reeling%20in%20%26%20keeping%20clients%20instead%20of%20snuffing%20them%20out%20with%20a%20price%20that%20blows%20them%20out%20of%20the%20water.%20%40debbiegrattan&#038;via=Voice123&#038;related=Voice123' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>[\/vc_column_text][vc_separator sep_color=&#8221;color-157417&#8243; uncode_shortcode_id=&#8221;198986&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107003&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;730928&#8243;]<\/p>\n<div id=\"what\">\n<h2><strong>What are voice over rates based on?\u00a0<\/strong><\/h2>\n<\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;156861&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Every choice you make when setting and quoting voice over rates has a knock-on effect on the voice over industry as a whole. It also sets the scene for how clients will collaborate with you and future voice actors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because voice over jobs are connected to industries that typically lead to repeat work and word-of-mouth referrals if you follow best practices. This not only aligns with the voice over industry but adds to its longevity.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;652598&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;150821&#8243;]<\/p>\n<blockquote><p><span style=\"color: black;\"><em>Many people who haven&#8217;t worked with VO talent, have no idea what a fair rate is. It&#8217;s our job to educate them.<\/em><\/span><\/p>\n<p><em><strong><span style=\"color: black;\">Jessica Taylor<\/span><\/strong><\/em><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;144136&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;143777&#8243;]<\/p>\n<h2><strong>The foundation of voice over rates<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;432099&#8243;]<span style=\"font-weight: 400;\">We could compare voice over rates to price tags.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They both represent the cost of buying something. In voice over, these rates are the amounts that voice actors charge for their services and recordings. And just like every item at a supermarket has its own tag, each voice over varies according to these key factors:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>The usage of a recording: which platform\/s it is used on, and for how long.\u00a0<\/strong><\/li>\n<li aria-level=\"1\"><strong>Geographic locations and voice over unions.<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;94383&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;142256&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;104637&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;772339&#8243;]<\/p>\n<h2><strong>What is a usage fee?<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;973328&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;886138&#8243;]<span style=\"font-weight: 400;\">This is an amount charged to cover \u2018using\u2019 a voice over. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example 1: A company uses a recording for a branding video that lives on its website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example 2: A company uses a recording for a commercial that\u2019s played state-wide. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of usage plays an integral part in voice over pricing as each category and sector varies. There is never any one-price suits-all approach. <\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;558394&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;601996&#8243;]<\/p>\n<blockquote><p><span style=\"color: black;\"><em>&#8220;A tagline for a national TV spot could run for years, and if VO talent does not factor in the usage for some kind of buyout fee or residual payment for incremental additional usage, then they are giving up a large portion of the pie.&#8221; <\/em><\/span><\/p>\n<p><strong><i><span style=\"color: black;\">Debbie Grattan<\/span>\u00a0<\/i><\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;313525&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;461053&#8243;]<\/p>\n<h2><strong>What is a buyout?<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;828023&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;174005&#8243;]<span style=\"font-weight: 400;\">Buyout fees are what clients pay to <\/span><b><i>\u2018buy\u2019<\/i><\/b><span style=\"font-weight: 400;\"> the use of your recording for a certain amount of time.<\/span><\/p>\n<p class=\"p1\">While it&#8217;s often associated with being used &#8216;forever,&#8217; all commercial broadcast buys (tv, radio, digital) are also buyouts. The common usage terms, <em><strong>13-week, 6-months, and 1 year<\/strong><\/em>, are all buyouts. And &#8216;b<span class=\"Apple-converted-space\">uyout&#8217; is also used in non-broadcast work which is usually in-perpetuity (forever) by nature.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a<\/span><span style=\"font-weight: 400;\">\u00a0client can pay to use your recording for 6 months on social media. Or, they could buy it for use in perpetuity. And on this point, it\u2019s important to note if royalties should be paid out according to specific time frames that the recording is used or if future conflicts could cause limitations.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;155876&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;212773&#8243;]<\/p>\n<blockquote><p><span style=\"color: black;\"><em>&#8220;<\/em><i><span style=\"font-weight: 400;\"><em>If I agreed to an in-perpetuity buyout on a project for a national bank, I wouldn&#8217;t be able to offer exclusivity to another bank because I have already have a voice over for one of their competitors floating around. So, be careful and think about what kind of work you hope to be doing down the road.&#8221; <\/em><\/span><\/i><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong><span style=\"color: black;\">Jessica Taylor<\/span>\u00a0<\/strong><\/span><\/i><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;223422&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;135874&#8243;]<\/p>\n<h2><strong>Non union voice over rates<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Another key factor that influences voice over pricing is union memberships. For example, if a voice actor belongs to a union like <\/span><a href=\"https:\/\/www.sagaftra.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SAG-AFTRA<\/span><\/a><span style=\"font-weight: 400;\">, it has its own <\/span><a href=\"https:\/\/www.sagaftra.org\/production-center\/contract\/810\/rate-sheet\/document\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rate guide<\/span><\/a><span style=\"font-weight: 400;\"> that voice actors agree to adhere to. To learn more about how unions provide voice over work and its related voice over pricing, check out our research in the section, <\/span><a href=\"https:\/\/voice123.com\/thebooth\/union-vs-non-union-voice-over-jobs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Union vs non union voice <\/span><\/a><span style=\"font-weight: 400;\">acting.\u00a0\u00a0<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;color-157417&#8243; uncode_shortcode_id=&#8221;102784&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_column_text]<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fvoice123.com%2Fthebooth%2Fwhat-you-need-to-know-when-setting-successful-voice-over-rates%2F&#038;text=Whether%20you%20follow%20rates%20from%20the%20GVAA%20or%20SAG%2C%20do%20your%20best%20to%20work%20for%20rates%20that%20align%20with%20an%20industry%20guide%20in%20your%20country.%20When%20we%20make%20up%20our%20own%20rates%20based%20on%20no%20standard%2C%20we%20contribute%20to%20rate%20erosion.%20%40MarcScott&#038;via=Voice123&#038;related=Voice123' target='_blank'rel=\"noopener noreferrer\">Whether you follow rates from the GVAA or SAG, do your best to work for rates that align with an industry guide in your country. When we make up our own rates based on no standard, we contribute to rate erosion. @MarcScott <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fvoice123.com%2Fthebooth%2Fwhat-you-need-to-know-when-setting-successful-voice-over-rates%2F&#038;text=Whether%20you%20follow%20rates%20from%20the%20GVAA%20or%20SAG%2C%20do%20your%20best%20to%20work%20for%20rates%20that%20align%20with%20an%20industry%20guide%20in%20your%20country.%20When%20we%20make%20up%20our%20own%20rates%20based%20on%20no%20standard%2C%20we%20contribute%20to%20rate%20erosion.%20%40MarcScott&#038;via=Voice123&#038;related=Voice123' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>[\/vc_column_text][vc_separator sep_color=&#8221;color-157417&#8243; uncode_shortcode_id=&#8221;102784&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;693972&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;94382&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;164583&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;109747&#8243;]<\/p>\n<h2><strong>Additional services\u00a0 <\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Clients often ask for additional services. This can cover a wide range of services such as background music, revisions, pickups, copywriting, translation, re-reads, <\/span><a href=\"https:\/\/voice123.com\/thebooth\/how-to-make-your-voice-sound-better\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">audio post-production<\/span><\/a><span style=\"font-weight: 400;\">, live session direction; <\/span><strong>all at an additional cost.<\/strong> <span style=\"font-weight: 400;\">These rates depend on factors such as how long, how much, and the gap between final delivery and the request for additional services. It\u2019s important to have a set policy on your rates as it makes quoting and communicating with clients faster and more professional. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;735150&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;848891&#8243;]<\/p>\n<div id=\"a\">\n<h2><strong>A guide to voice over rates\u00a0<\/strong><\/h2>\n<\/div>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;146090&#8243;]<span style=\"font-weight: 400;\">The best places to learn about industry standards are through the many helpful guides that provide reliable information on industry standards for voice over rates. One of the commonly used and respected guides is from the <\/span><strong><a href=\"https:\/\/globalvoiceacademy.com\/\" target=\"_blank\" rel=\"noopener\">Global Voice Acting Academy<\/a><\/strong><span style=\"font-weight: 400;\">: <\/span><strong><a href=\"https:\/\/globalvoiceacademy.com\/gvaa-rate-guide-2\/\" target=\"_blank\" rel=\"noopener\">The GVAA Rate Guide<\/a>.\u00a0<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/www.davidtoback.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">David Toback<\/span><\/a><span style=\"font-weight: 400;\">, who helped create the guide with the <\/span><a href=\"https:\/\/globalvoiceacademy.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GVAA<\/span><\/a><span style=\"font-weight: 400;\"> shares that <\/span><i><span style=\"font-weight: 400;\">\u201cit has great information about rates, the different genres, how to calculate the rates, what you should be looking for and also gives you a really solid foundation. Ultimately, it&#8217;s for your own business, knowledge, welfare, and voiceover journey. But it also helps the industry as a whole. For example, if someone says, \u2018Hey, we have this narration we want you to do; it&#8217;s a corporate narration on the web.\u2019 Well, what do those things mean? The guide helps to understand the terminology, genres, and what constitutes those genres.\u201d<\/span><\/i><\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;961635&#8243;]<\/p>\n<h3><strong>What are some of the helpful features?<\/strong><\/h3>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;379782&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;94365&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;181368&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<b><i>1: <\/i><\/b><b><i>The guide is made up of 12 different categories so you can set your rates according to each industry and genre that you will be working in. <\/i><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;220704&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;94367&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;129635&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<b><i>2: Each category offers a breakdown of the platform, usage, relevant rates, and helpful notes. <\/i><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;136004&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;94366&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;686293&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<b><i>3: Another excellent section is how it provides tips about the industry, along with negotiation tactics.\u00a0 <\/i><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;160845&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;367676&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text text_color=&#8221;color-black&#8221; uncode_shortcode_id=&#8221;186330&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\"><strong><span style=\"color: black;\">&#8220;Think of it like an X-Y graph, where you have to look up the X and then find the Y. That&#8217;s kind of what the rate guide is, but you have to already know what the Ys and Xs are. That\u2019s why you have to understand the foundation of rates, voiceovers genres, what the differences are, and how to spot the differences.&#8221;<\/span><\/strong><\/span><\/i><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\"><strong><span style=\"color: black;\">David Toback\u00a0<\/span><\/strong><\/span><\/i><\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;914468&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading]<\/p>\n<div id=\"how\">\n<h2><strong>How to set your voice over rates <\/strong><\/h2>\n<\/div>\n<p>[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Once you get up to speed with a guide like the<\/span><strong> GVAA<\/strong><span style=\"font-weight: 400;\">, you\u2019ll have a better grasp of industry standard rates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be used to create your own voice over pricing framework, which you can refer to whenever you need to quote on a project. It can also be stored in your <\/span><a href=\"https:\/\/voice123.com\/thebooth\/how-crms-help-voice-actors-keep-track-of-relationships-with-clients\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">voice over CRM<\/span><\/a><span style=\"font-weight: 400;\"> (Customer Relationship Manager) by following a basic structure: <\/span>[\/vc_column_text][uncode_list icon=&#8221;fa fa-check-square-o&#8221; icon_color=&#8221;color-dark-mint&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Make a list of the voice over categories that you can\/want to perform in\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Read up on the possible usages, lifespans, and advice for each genre\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decide on the options that you are prepared to accept<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create a rate card for each genre\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Plan flexibility for discounts, buyouts, and additional services<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Confirm the payment methods and currencies that you can accept <\/span><\/li>\n<\/ul>\n<p>[\/uncode_list][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;540101&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; text_weight=&#8221;900&#8243;]<\/p>\n<div id=\"faq\">FAQ<\/div>\n<p>[\/vc_custom_heading][vc_accordion typography=&#8221;yes&#8221;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;How can I negotiate voice over rates?&#8221; tab_id=&#8221;1623196856-1-7216300869140191652372312060&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;306593&#8243;]<span style=\"font-weight: 400;\">Have a clear goal to facilitate a positive outcome.\u00a0<\/span><span style=\"font-weight: 400;\">Setting a base rate can also be helpful. <\/span><span style=\"font-weight: 400;\">You could also start by asking a client how much they have to work with. They might surprise you by offering a higher fee than you expected! However, k<\/span><span style=\"font-weight: 400;\">eep in mind negotiating doesn\u2019t always reach a compromise.\u00a0<\/span>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;How to factor in currency and exchange rates?&#8221; tab_id=&#8221;1623196856-2-7316300869140191652372312060&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;378099&#8243;]<span style=\"font-weight: 400;\">Voice over pricing will typically be done in your local currency. But with foreign clients, factor in conversions and foreign exchanges. For example, a project might be quoted in Australian dollars, but when being paid through PayPal; the only available currency is US dollars. Being aware of these differences can prevent payment discrepancies and having to pull out of a project you\u2019ve already started. <\/span>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;How to decide on suitable payment methods?&#8221; tab_id=&#8221;1646140032572-2-31652372312060&#8243;][vc_column_text uncode_shortcode_id=&#8221;497726&#8243;]<span style=\"font-weight: 400;\">Each method has its pros and cons, so decide which works best for your voice over business.\u00a0<\/span><span style=\"font-weight: 400;\">Do research on what\u2019s available in your location and once you decide, double-check the details carefully! One wrong detail can seriously affect your payment. <\/span>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;How much should you charge for voice over jobs?&#8221; tab_id=&#8221;1652372636412-3-9&#8243;][vc_column_text uncode_shortcode_id=&#8221;207328&#8243;]<span style=\"font-weight: 400;\">You can learn how to set your voice over rates by consulting a respected rate guide such as <\/span><strong><a href=\"https:\/\/globalvoiceacademy.com\/gvaa-rate-guide-2\/\" target=\"_blank\" rel=\"noopener\">The GVAA Rate Guide<\/a>.\u00a0<\/strong>[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;542618&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading]<\/p>\n<div id=\"voice\">\n<h2><strong>Voice over pricing examples <\/strong><\/h2>\n<\/div>\n<p>[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Now that you\u2019re aware of what voice over rates are based on, where they can be found, and what you need to set your own; how does this translate into real-world application?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at some of these practical examples on how to quote for a project, based on usage, platforms, and lifespan. You\u2019ll notice that experience, skills, studio abilities, and work hours do not play a role in the final price.\u00a0<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;94387&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;194501&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;94388&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;112989&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading]<\/p>\n<div id=\"closing\">\n<h2><strong>Closing advice\u00a0 <\/strong><\/h2>\n<\/div>\n<p>[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Being a voice actor is more than just auditioning, booking work, and reading scripts. Doing voice overs is your talent, skill, hobby, but most importantly your business. And like any successful business, it needs a secure foundation, short and long-term goals, and financial stability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where<\/span><strong><i> consistency and flexibility <\/i><\/strong><span style=\"font-weight: 400;\">are needed<\/span><b><i>.<\/i><\/b>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;94381&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;128672&#8243;]<strong><i>Consistency<\/i><\/strong><span style=\"font-weight: 400;\"> enables you to actively bring in voice over work and set the foundation for opportunities to find you.\u00a0<\/span><\/p>\n<p><strong><i>Flexibility<\/i><\/strong><span style=\"font-weight: 400;\"> helps you to keep up with the ever-changing market that shifts according to buying habits and company goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you balance these well, you\u2019ll be able to set successful voice over rates that help you to <\/span><a href=\"https:\/\/voice123.com\/thebooth\/how-to-start-a-voice-over-business-successfully\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">establish a long-term voice over business<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;180102&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading]<\/p>\n<div id=\"special\">\n<h2><strong>Special thanks to our VO experts for their insightful contributions: <\/strong><\/h2>\n<\/div>\n<p>[\/vc_custom_heading][vc_custom_heading uncode_shortcode_id=&#8221;551022&#8243;]<\/p>\n<h3>Debbie Grattan and Jessica Taylor<\/h3>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;201432&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;124912&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;94260&#8243; media_width_percent=&#8221;48&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;130267&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;181660&#8243;]<strong><i><a href=\"https:\/\/www.debbiegrattan.com\/\" target=\"_blank\" rel=\"noopener\">Debbie Grattan<\/a> <\/i><\/strong><span style=\"font-weight: 400;\">relates that<\/span><i><span style=\"font-weight: 400;\"> &#8220;this career is a marathon. <strong>You need to be prepared for the amount of daily auditioning and rejection along with the relentless pursuit of not only a working salary but sometimes any paid work.<\/strong> But, there is always a quest for a new sound, so there&#8217;s some luck involved, as well as the talent and tenacity needed to succeed.\u201d<\/span><\/i>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;107157&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;94261&#8243; media_width_percent=&#8221;48&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;972019&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;160334&#8243;]<span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.jessicavo.com\/\" target=\"_blank\" rel=\"noopener\">Jessica Taylor<\/a> <\/strong><\/span><span style=\"font-weight: 400;\">advises you to<\/span><i><span style=\"font-weight: 400;\"><strong> &#8220;always ask to see the script before quoting.<\/strong> If it says &#8216;tap here&#8217; and they&#8217;re asking for a radio rate, or if it&#8217;s written more like a TV spot, but they&#8217;re telling you it&#8217;s for radio, then you know you may not be getting the full story. Once you&#8217;ve agreed to a rate, it muddies the waters of your relationship with your client, <strong>so you want to get as much info as possible before agreeing to a rate.&#8221;\u00a0<\/strong><\/span><\/i>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;426712&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;199006&#8243;]<\/p>\n<h3>David Toback and Marc Scott<\/h3>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;940897&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;204728&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;94371&#8243; media_width_percent=&#8221;48&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;829399&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;110817&#8243;]<span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.davidtoback.com\/\" target=\"_blank\" rel=\"noopener\">David Toback<\/a><\/strong><\/span><span style=\"font-weight: 400;\">\u00a0relates that you should &#8220;<\/span><i><span style=\"font-weight: 400;\">always put things into terms that clients understand <strong>so that you&#8217;re also educating them<\/strong>. They&#8217;re counting on you to be the pro to guide them. And that&#8217;s where the real power comes from. You&#8217;re not just telling them what the rate is or what you need to make. You&#8217;re educating them on our industry. <\/span><\/i>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;139415&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;94369&#8243; media_width_percent=&#8221;48&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;150509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;493807&#8243;]<span style=\"font-weight: 400;\"><strong><a href=\"http:\/\/marcscottvoiceover.com\" target=\"_blank\" rel=\"noopener\">Marc Scott<\/a> <\/strong>notes that &#8220;<em>I offer value through my voice, performance, quality of my read, and the level of service I offer. <strong>Sticking to fair market rates helps me build a client base that respects my value.<\/strong> Those are the people I want long-term relationships with. <strong>That\u2019s good for my business and the business of every voice actor who sets the same standard.\u00a0<\/strong><\/em><\/span><\/p>\n<div><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;426712&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126575&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;162820&#8243;]<\/p>\n<h2><span style=\"color: black;\">Looking for information on how much voice actors earn?<\/span><\/h2>\n<p>[\/vc_custom_heading][vc_button button_color=&#8221;color-133053&#8243; size=&#8221;btn-lg&#8221; radius=&#8221;btn-square&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fvoice123.com%2Fthebooth%2Fhow-much-do-voice-actors-make%2F|title:How%20much%20do%20voice%20actors%20make|target:_blank&#8221; uncode_shortcode_id=&#8221;375265&#8243; button_color_type=&#8221;uncode-palette&#8221;]READ MORE[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;594074&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_dividers=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-157417&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126575&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-black&#8221; uncode_shortcode_id=&#8221;141830&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"color: black;\">Boost your voice over work opportunites with a paid Voice123 membership<\/span><\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-black&#8221; uncode_shortcode_id=&#8221;523038&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: black;\">First-time paying members are eligible for a discount<\/span><\/p>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_button button_color=&#8221;color-133053&#8243; size=&#8221;btn-lg&#8221; hover_fx=&#8221;full-colored&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fvoice123.com%2Fplans%2FBOOTH2022%3Futm_source%3Dthe-booth%26utm_medium%3Deoa-block%26utm_campaign%3Dupgrades%26utm_content%3Dvo-in|title:Discounts|target:_blank&#8221; uncode_shortcode_id=&#8221;148726&#8243; button_color_type=&#8221;uncode-palette&#8221;]VIEW DISCOUNTS &amp; Ts&amp;Cs[\/vc_button][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-188662&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;594074&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_dividers=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Voice over rates can be challenging to navigate, which is why this section is designed to help you learn the foundation of voice over rates, where to get an in-depth view of voice over pricing, and real-life examples along with advice from VO experts. <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":62,"featured_media":96592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"h5ap_radio_sources":[],"footnotes":""},"categories":[276,266],"tags":[284,131],"class_list":["post-94247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-over-business","category-voice-over-guide","tag-voice-over-business","tag-voiceover-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What you need to know when setting successful voice over rates<\/title>\n<meta name=\"description\" content=\"VO experts share their advice on what are 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