{"id":93726,"date":"2021-10-14T12:00:15","date_gmt":"2021-10-14T16:00:15","guid":{"rendered":"https:\/\/voice123.com\/thebooth\/?p=93726"},"modified":"2024-06-04T05:04:55","modified_gmt":"2024-06-04T09:04:55","slug":"how-to-best-improve-your-personal-branding-for-artists","status":"publish","type":"post","link":"https:\/\/voice123.com\/thebooth\/how-to-best-improve-your-personal-branding-for-artists\/","title":{"rendered":"How to brand yourself as a creator"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”0″ bottom_padding=”2″ back_color=”color-157417″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”139119″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”1″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”96582″ media_width_percent=”100″ media_ratio=”sixteen-nine” alignment=”center” uncode_shortcode_id=”868383″][vc_button button_color=”color-black” size=”btn-link” link=”url:https%3A%2F%2Fvoice123.com%2Fthebooth%2Fheres-how-to-start-a-voice-over-business-successfully%2F|title:How%20to%20find%20voice%20acting%20jobs|target:_blank” button_color_type=”uncode-palette” uncode_shortcode_id=”195246″]BACK TO HOW TO START A VOICE OVER BUSINESS SUCCESSFULLY[\/vc_button][vc_button button_color=”color-black” size=”btn-link” link=”url:https%3A%2F%2Fvoice123.com%2Fthebooth%2Fintroduction-to-the-voice-over-guide%2F|title:How%20to%20get%20into%20voice%20acting|target:_blank” button_color_type=”uncode-palette” uncode_shortcode_id=”121422″]TABLE OF CONTENTS[\/vc_button][vc_custom_heading text_color=”color-black” heading_semantic=”h1″ text_size=”h1″ text_weight=”200″ sub_lead=”small” sub_reduced=”yes” uncode_shortcode_id=”137835″ text_color_type=”uncode-palette”]<\/p>\n

How to brand yourself as a creator<\/strong><\/h1>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text text_color=”color-black” uncode_shortcode_id=”177796″ text_color_type=”uncode-palette”]Knowing how to brand yourself as a creator is essential for clients to remember you in a crowded market. So, in this guide, we’ll explore how to brand yourself as an influencer, voice actor, and freelancer through personal branding strategies to help you build a unique brand.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”1″ back_color=”color-188662″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”823444″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”1″ back_color=”color-188662″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”823444″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”178829″]<\/p>\n

What is personal branding for creators?\u00a0<\/strong><\/h2>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”101096″]Personal branding for creators is a branding strategy that involves creating a unique, consistent identity across the creator’s various social media platforms or websites to build a recognizable presence that attracts potential clients. Personal branding encompasses your vocal range, delivery, versatility, storytelling ability, or niche expertise in specific genres, projects, or industries. So, as a voice over expert, you’re not just<\/span> sending auditions<\/span><\/a> and booking jobs; you’re creating a distinct<\/span> personal branding<\/span><\/a> that clients associate with you as a quality benchmark.\u00a0<\/span>[\/vc_column_text][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-188662″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”122768″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”167732″]<\/p>\n

How to brand yourself as an influencer<\/strong><\/h2>\n

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  1. Identify your niche:<\/strong> If you’re just<\/span> starting out as an influencer<\/span><\/a>, choose a specific niche to help you stand out and attract a targeted audience.<\/span><\/li>\n
  2. Create a consistent visual identity:<\/strong> Develop a unique, recognizable visual theme for your social media profiles with a consistent color scheme, logo, and style.<\/span><\/li>\n
  3. Develop a content plan:<\/strong> Craft content that’s centered around your niche and make it valuable for your audience. Diversify your posts with tutorials, reviews, personal stories, and collaborations.<\/span><\/li>\n
  4. Engage with your audience:<\/strong> Build a community by responding to comments, hosting Q&A sessions, and participating in relevant discussions.\u00a0<\/span><\/li>\n
  5. Collaborate with brands and influencers:<\/b> Partner with brands that align with your niche and values. Collaborating with other creators can boost your credibility and expand your reach to new audiences.<\/span><\/li>\n<\/ol>\n

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    How to brand yourself as a voice actor<\/strong><\/h2>\n

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    1. Create a professional demo reel:<\/strong> Include a high-quality demo reel in your voice over portfolio that showcases your range and versatility with various styles and genres.<\/span><\/li>\n
    2. Build a voice over portfolio:<\/strong> Set up a<\/span> voice acting website<\/span><\/a> and<\/span> sign up for a free profile on Voice123<\/span><\/a>. Include your samples, demo reels, resume, client testimonials, and contact information in your profile and website.<\/span><\/li>\n
    3. Optimize for SEO:<\/strong> Use relevant keywords related to voice acting on your website and social media to improve search engine rankings and visibility.<\/span><\/li>\n
    4. Network within the industry:<\/strong> Attend VO events, join voice acting forums, and participate in online communities to build connections and learn from others.<\/span><\/li>\n
    5. Keep improving your skills:<\/strong> Stay up-to-date with industry trends and enhance your voice acting skills through ongoing training and workshops. Showcase these new skills and capabilities in your voice over portfolio.<\/span><\/li>\n<\/ol>\n

      [\/vc_column_text][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-157417″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”935747″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_single_image media=”93949″ media_width_percent=”50″ alignment=”center” uncode_shortcode_id=”696654″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_column_text text_lead=”yes” text_color=”color-black” uncode_shortcode_id=”182936″ text_color_type=”uncode-palette”]<\/p>\n

      On this point, Celia Siegel<\/a>, author of Voiceover Achiever<\/a> aptly notes that \u201clanguage, imagery, font, and color choices all matter in developing a cohesive brand story. When properly executed and marketed, online and across all collateral materials, your brand will educate the world about your voice, open doors, and inspire confidence in both you and your buyer.\u201d <\/i><\/span><\/strong><\/p><\/blockquote>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-188662″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”136222″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading uncode_shortcode_id=”194352″]<\/p>\n

      How to brand yourself as a freelancer<\/strong><\/h2>\n

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      1. Define your unique selling proposition (USP):<\/strong> Highlight what makes your services unique and how you can better solve your clients’ problems.\u00a0<\/span><\/li>\n
      2. Create a professional website:<\/strong> Build a comprehensive website with a portfolio, service descriptions, client testimonials, and a blog to showcase your expertise.<\/span><\/li>\n
      3. Leverage social media:<\/strong> Use social media to promote your work, share industry insights, and engage with potential clients.<\/span><\/li>\n
      4. Network and build relationships:<\/strong> Attend networking events, join professional groups, and collaborate with other freelancers to create referral opportunities.<\/span><\/li>\n
      5. Seek feedback and testimonials:<\/strong> After completing projects, request feedback and testimonials from your clients. Display these on your website and social media profiles to create a credible brand that will attract new clients.<\/span><\/li>\n<\/ol>\n

        [\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-157417″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”949085″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_single_image media=”93988″ media_width_percent=”100″ media_ratio=”three-two” alignment=”center”][\/vc_column][vc_column width=”3\/4″][vc_column_text border_color=”color-voice-grey”]<\/p>\n

        Joan Baker, VP of Sovas<\/a> points out that \u201cthere is no space for the \u201cfake it until you make it\u201d\u00a0 attitude. From your truth comes your audio\/visual brand presentation; website, demos, logo, business cards, photos, etc. Use these to strategically and consistently target clients whom you believe will resonate with your talent. Continue to define your brand through your work ethic, interpersonal skills, and willingness to do what it takes to deliver the best possible performances.\u201d <\/i><\/strong><\/p><\/blockquote>\n

        [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-188662″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”639979″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_empty_space empty_h=”0″][vc_custom_heading uncode_shortcode_id=”591634″]<\/p>\n

        How to brand yourself with a voice over portfolio<\/strong><\/h2>\n

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        1. Identify your brand persona<\/strong><\/h3>\n

        [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”872628″]Your voice over portfolio reflects your vocal image. So, consider the projects you want to be associated with and create a matching persona\u2014a friendly neighbor, authoritative expert, or quirky character.\u00a0<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ uncode_shortcode_id=”195824″]<\/p>\n

        2. Diversify your samples<\/strong><\/h3>\n

        [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”166473″]Opt for samples highlighting your strengths with a mix of voice over styles. These could be commercials, corporate or documentary narration, and character voices.<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ uncode_shortcode_id=”800930″]<\/p>\n

        3. Create a concise portfolio<\/strong><\/h3>\n

        [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”173577″]Use clean, attractive, simple designs with a brief bio and your contact info. Include a handful of your best voice over samples that represent your skills and versatility.\u00a0<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ uncode_shortcode_id=”199791″]<\/p>\n

        4. Optimize for SEO<\/strong><\/h3>\n

        [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”129841″]Voice over and voice actor keywords related to your specialties and industries enhance your visibility, helping potential clients find you through online searches.\u00a0<\/span><\/p>\n

        Creating a sample playlist? Check out our helpful guide on<\/span> optimizing your Voice123 samples for success<\/span><\/a>. <\/span>[\/vc_column_text][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-157417″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”565334″ back_color_type=”uncode-palette”][vc_column width=”1\/4″][vc_single_image media=”93986″ media_width_percent=”70″ alignment=”center”][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_column_text uncode_shortcode_id=”630486″]<\/p>\n

        Rudy Gaskins, CEO and Chairman of Sovas<\/a> advises you to \u201cthink strategically about what you say and do as it helps clients better understand your unique value. If you\u2019ve been interviewed for podcasts, articles, etc., share these items (if they are well produced) as they will help shape and give concrete existence to your brand.\u00a0 All your social media channels should express a well-honed theme that expresses what you believe to be your brand.\u201d\u00a0 <\/i><\/span><\/strong><\/p><\/blockquote>\n

        [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-188662″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”626177″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_empty_space empty_h=”1″][vc_custom_heading subheading=”When and what to post” uncode_shortcode_id=”611219″]<\/p>\n

        How to use social media branding as a creator<\/strong><\/h2>\n

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