{"id":90907,"date":"2021-03-19T09:00:16","date_gmt":"2021-03-19T09:00:16","guid":{"rendered":"https:\/\/voice123.com\/thebooth\/?p=90907"},"modified":"2023-03-21T11:33:52","modified_gmt":"2023-03-21T15:33:52","slug":"how-to-optimize-your-voice123-profile-for-success","status":"publish","type":"post","link":"https:\/\/voice123.com\/thebooth\/how-to-optimize-your-voice123-profile-for-success\/","title":{"rendered":"How to optimize your Voice123 profile for success"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”1″ back_color=”color-faded-sky” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”185166″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI2MDAlMjIlMjBoZWlnaHQlM0QlMjI0NTAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGdDNuTElqb2dramclMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTNCJTIwd2ViLXNoYXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_message uncode_shortcode_id=”201290″ message_color_type=”uncode-solid” message_color_solid=”#0a81ea”]On Voice123, your voice over profile is like your resume – it represents your voice, vocal skills, abilities, and achievements. In this series, we\u2019ll share how to optimize your Voice123 profile with insights and best practices from Julie Shanahan, Voice123’s Product Designer.\u00a0\u00a0<\/span>[\/vc_message][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading uncode_shortcode_id=”165585″]Search Engine Optimization (SEO) & why should you care?<\/strong>[\/vc_custom_heading][vc_column_text text_lead=”small” uncode_shortcode_id=”151319″]Before we get into the dos and don\u2019ts for your Voice123 profile, we need to dive into the big deal around SEO and its advantages. How does it support the creation of a strategic online presence when voice acting is all about performance?<\/span><\/p>\n

Simple: SEO helps with visibility. It\u2019s an enabler. It grows your digital presence and your potential for booking voice over work.<\/span><\/p>\n

There\u2019s no argument these days that having a successful voice over career takes a lot more than just having a good voice and acting talent. It\u2019s a very competitive industry. The acting profession itself is also demanding. It requires you to stretch your acting talent, interpretive ability, as well as your business acumen. In short, you need an entrepreneurial mindset; you must be a <\/span>VO-entrepreneur<\/span><\/a>. After all, <\/span>you are a business.\u00a0<\/i><\/b><\/p>\n

So, where does SEO fit in?<\/strong><\/h3>\n

Basically, SEO is making use of keywords to increase your online presence, so you rank better in search engines. By optimizing your profile, including your samples according to best practices, your online visibility will improve \u2014 and the more visible you are, the easier it is for clients to find you. No one will book you if they don\u2019t know you\u2019re there!\u00a0<\/span><\/p>\n

Improving your visibility will then help you rank on Voice123 and other search engines like Google, and keeping your profile up to date means you\u2019ll be properly equipped to show your work to potential clients. <\/span>Especially<\/span><\/i> to clients who aren\u2019t looking on Voice123.\u00a0<\/span><\/p>\n

To help you apply these skills, Julie Shanahan, Voice123\u2019s Product Designer, shares best practices that you can start following today. Keep in mind that this won\u2019t provide you with instant results. It takes time. It\u2019s not a one-and-done implementation either; it\u2019s a skill that requires knowledge to develop and persistence.<\/span>[\/vc_column_text][vc_custom_heading]The weight of word usage[\/vc_custom_heading][vc_column_text text_lead=”small” uncode_shortcode_id=”404246″]When it comes to optimizing your profile, word choice is very important. Changing one word to another can make the difference between your content ranking well on search engines or not ranking at all. And that\u2019s important because <\/span>75% of users never click past the first page of search results<\/span><\/a>, which means that word differentiation could bring your profile to more clients or hide it behind overwhelming amounts of search results.<\/span>[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”261693″]What to write in your \u2018About\u2019 section<\/strong>[\/vc_custom_heading][vc_column_text text_lead=”small” uncode_shortcode_id=”417552″]So how do landing voice acting gigs intertwine with writing for SEO? By imagining yourself as the client who\u2019s searching for a voice actor. As mentioned in our video, you would write on your About page<\/strong> in a third-person perspective.<\/strong><\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text text_lead=”small” uncode_shortcode_id=”550430″]Speaking in the third person is <\/span>optimal<\/b> because when clients write in the search bar of any search engine, they\u2019re not searching \u201cI am a voice actor\u201d they\u2019re searching for your name. <\/span><\/p>\n

And if your name is used frequently in your profile, recurring clients and new prospects who search for you are more likely to find you. That also means <\/span>words that aren\u2019t relevant or important<\/b> and words that <\/span>clutter the profile<\/b> should be <\/span>avoided<\/b>. For instance, <\/span>avoid emojis<\/b> and <\/span>writing about your favorite pastimes<\/b> unless they add credibility to your voice acting skills.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-faded-sky” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”173244″ back_color_type=”uncode-palette”][vc_single_image media=”97178″ media_width_percent=”48″ media_ratio=”one-one” alignment=”center” shape=”img-circle” uncode_shortcode_id=”165868″][vc_column_text text_lead=”small” uncode_shortcode_id=”187459″]<\/p>\n

Keep in mind that you’re not writing an essay about yourself – just the main highlights of your vocal career to help clients understand your strenghts and abilities. <\/em>Julie Shanahan<\/strong><\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h3″ sub_lead=”small”]\u274c Avoid this type of About section[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_single_image media=”90968″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”232824″][vc_empty_space empty_h=”1″][vc_column_text text_lead=”small” uncode_shortcode_id=”102001″]This is NOT a good example of how to optimize your Voice123 profile. In this section, the voice actor is describing his voice with many, many keywords.<\/span><\/p>\n

If you do this, we assume the intention is to provide clients with the full picture of your skills and to make sure you are covered under Voice123\u2019s search capabilities. However, public search engines will do absolutely nothing with this, because there\u2019s no context behind the usage of these words.<\/span><\/p>\n

What\u2019s annoying? What\u2019s awkward? How is your voice quirky? How is it calm?<\/span>[\/vc_column_text][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”h3″ sub_lead=”small”]\u2705 Aim for this type of About section[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_single_image media=”90971″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”190594″][vc_empty_space empty_h=”1″][vc_column_text text_lead=”small” uncode_shortcode_id=”151949″]This is a good example of how to optimize your Voice123 profile. <\/span>You need to think strategically here; pick a couple of keywords you\u2019d use to promote yourself, ones that you\u2019d be confident to rank for. If you are going to mention your clients, mention the projects you completed with them. If you describe your voice styles and tones, don\u2019t forget to mention the character and\/or role you performed.<\/span><\/p>\n

It\u2019s all about giving context, being specific, and writing in proper, full sentences. Plus, the most important information should sit at the top of the page. *<\/span>The examples above are for demonstration purposes only.\u00a0<\/span><\/i>[\/vc_column_text][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_button button_color=”accent” size=”btn-xl” border_animation=”btn-ripple-in” border_width=”0″ link=”url:https%3A%2F%2Fshare.hsforms.com%2F1J5KOU5DlQX2MUXJMSGxxxQ4ayu|target:_blank” button_color_type=”uncode-palette” uncode_shortcode_id=”652523″]Download our FREE SEO Optimization Checklist for your Voice123 profile & samples![\/vc_button][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”3″][vc_custom_heading]Template: About section[\/vc_custom_heading][vc_column_text text_lead=”small” uncode_shortcode_id=”818727″]Here\u2019s a template to help get you started. Alternatively, you can start by listing descriptive words instead of introducing your name to immediately show the characteristics of your voice.<\/span>[\/vc_column_text][vc_message message_color=”color-voice-sky” uncode_shortcode_id=”378550″ message_color_type=”uncode-palette”]“(First name & last name) is a (nationality) voice actor who has a (adjectives like warm, friendly, conversational) voice. (Your name) has worked on a variety of projects, including: (project types like commercial, audiobook narration, etc), and has worked for (brand names & clients).”<\/span>[\/vc_message][vc_empty_space empty_h=”1″][vc_column_text text_lead=”small” uncode_shortcode_id=”952298″]It\u2019s short but delivers the essentials and saves clients from reading unnecessary information. They\u2019ll appreciate that. Feel free to change, add and remove whatever you\u2019d like to fit your profile better.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_custom_heading]What to write when specifying work you’ve done[\/vc_custom_heading][vc_column_text text_lead=”small” uncode_shortcode_id=”187748″]It\u2019s great to include brands and clients you\u2019ve worked with before, as listing brand names tends to bring more attention to a profile than listing voice over categories in your About section, such as audiobook narration, commercial, eLearning, animation, corporate, promos, and so on. You can write something along the lines of:<\/span>[\/vc_column_text][vc_message message_color=”color-voice-sky” uncode_shortcode_id=”261895″ message_color_type=”uncode-palette”]\u201c(Your name) is the voice of (brand\/role), and has worked for (brands).\u201d<\/span>[\/vc_message][vc_column_text text_lead=”small”]And if you haven\u2019t worked for brands yet, it\u2019s still good to note some of your most prominent works and roles.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text uncode_shortcode_id=”141429″]Daniel Amerman<\/a> has successfully secured a SERP (search engine results page) featured snippet with his Voice123 profile.[\/vc_column_text][vc_column_text text_lead=”small” uncode_shortcode_id=”719434″]That\u2019s not to say you shouldn\u2019t list project types you\u2019re proficient with, that\u2019s still a good idea.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image media=”91065″ media_width_percent=”78″ alignment=”right” uncode_shortcode_id=”111880″][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=”small” uncode_shortcode_id=”136788″]Often, clients will already have a project in development and know what kind of voice they\u2019re looking for. Including your ability to cover certain project types, such as audiobook or eLearning, in your profile will increase your visibility and your chances of booking a gig.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_column_text text_lead=”small” uncode_shortcode_id=”465253″]As mentioned in the video, try to keep paragraphs between 40-60 words. Run-on sentences can lose a client\u2019s attention. A word count is just a guideline, but the idea behind it is to convey information directly and succinctly. If you imagine yourself as a client looking for a voice-over, you\u2019ll likely want to read the About sections as quickly and efficiently as possible. Helping clients understand your About section better will make it easier for them to choose you.<\/span><\/p>\n

And there you have it, we hope you\u2019ve found these tips and tricks on how to optimize your Voice123 profile. Once your About section is looking sharp and delivers important information well, you can start to optimize your samples.\u00a0\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-dark-pink” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”816669″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”107981″][vc_custom_heading uncode_shortcode_id=”160784″ subheading=”First-time paying users are eligible for a discount.”]Ready to upgrade your Voice123 membership?[\/vc_custom_heading][vc_button size=”btn-lg” border_width=”0″ link=”url:https%3A%2F%2Fvoice123.com%2Fplans%2FBOOTH2022%3Futm_source%3Dthe-booth%26utm_medium%3Deoa-block%26utm_campaign%3Dupgrades%26utm_content%3Dpe-pro|title:VIEW%20DISCOUNTS%20AND%20Ts%26Cs|target:_blank” uncode_shortcode_id=”532291″]Check discounts and Ts&Cs here![\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”90567″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want to boost and improve your digital presence? Julie Shanahan – Voice123’s Product Designer, shows you how to optimize your Voice123 profile. <\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"h5ap_radio_sources":[],"footnotes":""},"categories":[20,125],"tags":[259,147,251,256,32,247,246,258,126,132,136,131,253,257],"class_list":["post-90907","post","type-post","status-publish","format-standard","hentry","category-education","category-vo-entrepreneurship","tag-education","tag-employer-branding","tag-engineer","tag-improve-voice123-profile","tag-platform-education","tag-profile-optimization","tag-seo","tag-teaching","tag-voentrepreneurship","tag-voice-actor","tag-voice123","tag-voiceover-industry","tag-vopreneur","tag-vopreneurship"],"acf":[],"yoast_head":"\nHow to optimize your Voice123 profile for success - The Booth<\/title>\n<meta name=\"description\" content=\"Want to boost and improve your digital presence? 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