{"id":33801,"date":"2024-11-28T05:30:00","date_gmt":"2024-11-28T13:30:00","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=33801"},"modified":"2025-12-10T06:35:23","modified_gmt":"2025-12-10T14:35:23","slug":"how-do-podcasts-make-money","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/av123\/how-do-podcasts-make-money\/","title":{"rendered":"How do podcasts make money with Kavan Braun"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Knowing how to monetize a podcast is the key to creating profitable projects in the AV industry. In this episode of <a href=\"https:\/\/avshow.voice123.com\/\"><strong>AV123<\/strong><\/a>, brought to you by <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=v-intro\"><strong>Voice123<\/strong><\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/kavan-braun\"><strong>Kavan Braun<\/strong><\/a>, Director of Podcasts at <a href=\"https:\/\/www.wearebv.com\/\"><strong>Backyard Ventures<\/strong><\/a>, shares his expert insights on how do podcasts make money and the key trends in podcast monetization!<\/p>\n\n\n\n<p>Listen to the full episode here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Is your podcast making money?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4DCzsbtCkExNlEb46GXAbQ?si=VNa6PA05RkG6WiFnYpKJYg&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is podcast monetization?&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"how do podcasts make money\" class=\"wp-image-31684 lazyload\" style=\"width:411px;height:auto\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/03\/music-or-podcast-background-with-headphones-micro-2021-09-03-03-48-19-utc-500x333.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/03\/music-or-podcast-background-with-headphones-micro-2021-09-03-03-48-19-utc-500x333.jpg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/03\/music-or-podcast-background-with-headphones-micro-2021-09-03-03-48-19-utc-300x200.jpg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/03\/music-or-podcast-background-with-headphones-micro-2021-09-03-03-48-19-utc-768x512.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/03\/music-or-podcast-background-with-headphones-micro-2021-09-03-03-48-19-utc-1536x1024.jpg 1536w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/03\/music-or-podcast-background-with-headphones-micro-2021-09-03-03-48-19-utc-2048x1365.jpg 2048w\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-monetize-a-podcast\/\">Podcast monetization<\/a> involves creating revenue from a podcast through sponsorships, ads, listener support, or other creative means. As the podcast industry becomes a powerful alternative to traditional radio, it\u2019s even more important for podcasters to understand how to monetize a podcast. As Kavan explained, \u201cMonetization is about turning a hobby into something you can earn revenue from. It&#8217;s about taking what you&#8217;re passionate about and making it sustainable.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do podcasts make money?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Host-read ads<\/strong><\/h3>\n\n\n\n<p>Host-read ads remain the gold standard for podcast monetization. These ads feel personal and authentic, leveraging the trust hosts build with their audiences. \u201cThe bread and butter of podcasting is that host connection with the audience,\u201d Kavan noted. \u201cHost-read ads are the key in how to monetize a podcast because they\u2019re personal and trusted.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Affiliate marketing&nbsp;<\/strong><\/h3>\n\n\n\n<p>Affiliate marketing is a practical entry point for smaller or niche podcasts. Podcasters promote products or services they love and earn a commission for each sale. For instance, Kavan described how a coffee podcast could partner with a similar brand to drive sales: \u201cReach out to brands you&#8217;re passionate about. It\u2019s a way for smaller shows to monetize effectively.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Subscription models<\/strong><\/h3>\n\n\n\n<p>Subscription platforms like <a href=\"https:\/\/www.patreon.com\/\"><strong>Patreon<\/strong><\/a> or <a href=\"https:\/\/supercast.co.za\/\"><strong>Supercast<\/strong><\/a> allow podcasters to offer bonus content, ad-free episodes, or exclusive perks to loyal listeners. Once you\u2019ve built a loyal podcast following, you can offer bonus content through subscription models.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How much money do podcasts make?<\/strong><\/h2>\n\n\n\n<p>The earnings potential for podcasts varies based on audience size, the type of podcast, and your monetization strategy. Smaller shows often start with affiliate programs or listener donations, while larger shows can earn significant revenue from high-value sponsorships.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Kavan explained a few industry-standard rates: \u201cThe average CPM for host-read ads is around $23-$25, while programmatic ads are lower, at $15-$18.\u201d Success in how to monetize a podcast depends more on engagement than listener numbers. \u201cIt\u2019s not about impressions but building trust with your audience,\u201d says Kavan.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When should you start podcast monetization?<\/strong><\/h2>\n\n\n\n<p>Timing is everything in how to monetize a podcast. Monetizing too early can distract your audience, so focus on building an engaged community first. &nbsp; Braun advised, \u201cConsistency is key. If you&#8217;re not consistently posting or engaging with your audience, it\u2019s hard to monetize.\u201d Monitor your engagement metrics like comments, reviews, and social media interactions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Kavan also recommends testing the waters: \u201cStart with one ad or an affiliate program to gauge your audience\u2019s reaction. Make sure engagement levels remain stable before diving deeper into monetization.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts on how do podcasts make money<\/strong><\/h2>\n\n\n\n<p>How to monetize a podcast is a unique strategy that blends engagement, advertising, and marketing to create a sustainable <a href=\"https:\/\/voice123.com\/blog\/av123\/podcast-industry\/\">podcast strategy<\/a>. When it comes to <a href=\"https:\/\/voice123.com\/pages\/hire-voices-for-podcast-ads\/\">podcast advertising<\/a>, you can enhance your production value with <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\">professional voice actors from Voice123<\/a> or use <a href=\"https:\/\/share.hsforms.com\/1Z1V-5TcaQwuklnhsD2AnlQ4ayu\">Voice123 Enterprise<\/a> to manage your projects.<\/p>\n\n\n\n<p>And don\u2019t forget to <a href=\"https:\/\/avshow.voice123.com\/\">subscribe to AV123<\/a> on your favorite podcast platform for the latest AV insights!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732798599578\"><strong class=\"schema-faq-question\"><strong>How many listeners do you need to monetize a podcast?<\/strong><\/strong> <p class=\"schema-faq-answer\">A small audience can generate income through affiliate marketing or listener-supported platforms, and if you have at least 5,000 downloads per episode, you can get larger sponsorship deals from brands.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732798602599\"><strong class=\"schema-faq-question\"><strong>How much money can you make from a podcast?<\/strong><\/strong> <p class=\"schema-faq-answer\">Smaller shows may earn a few hundred dollars monthly, and popular podcasts with larger audiences can earn even more through sponsorships and ads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732798604420\"><strong class=\"schema-faq-question\"><strong>How do podcasts get monetized?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podcasts can be monetized through sponsorships, host-read ads, affiliate marketing, listener-supported platforms like Patreon, and selling merchandise.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732798605547\"><strong class=\"schema-faq-question\"><strong>Does Spotify pay you for podcasts?<\/strong><\/strong> <p class=\"schema-faq-answer\">Spotify doesn\u2019t pay podcasters directly for publishing content but offers monetization tools like ads and subscriptions through platforms like Spotify for Podcasters.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how to monetize a podcast is the key to creating profitable projects in the AV industry. In this episode of AV123, brought to you by Voice123, Kavan Braun, Director of Podcasts at Backyard Ventures, shares his expert insights on how do podcasts make money and the key trends in podcast monetization! Listen to the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/av123\/how-do-podcasts-make-money\/\"> <span class=\"screen-reader-text\">How do podcasts make money with Kavan Braun<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":33795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2196],"tags":[1509,2374,2375,1507,1092,13],"class_list":["post-33801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-av123","tag-how-do-podcasts-make-money","tag-how-much-do-podcasters-make","tag-how-much-money-do-podcasts-make","tag-how-to-monetize-a-podcast","tag-podcast-monetization","tag-voice123"],"acf":[],"yoast_head":"<!-- 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