{"id":33791,"date":"2024-11-28T04:32:31","date_gmt":"2024-11-28T12:32:31","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=33791"},"modified":"2025-12-10T06:36:48","modified_gmt":"2025-12-10T14:36:48","slug":"podcast-marketing","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/","title":{"rendered":"How to go from broadcast to podcast like BBC Studios!"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Podcast marketing is the key to success in audio storytelling. So, this week on <a href=\"https:\/\/avshow.voice123.com\/\"><strong>AV123<\/strong><\/a>, brought to you by <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=v-intro\"><strong>Voice123<\/strong><\/a>, we spoke to <a href=\"https:\/\/uk.linkedin.com\/in\/gregstyger\">Greg Styger<\/a>, BBC Studios\u2019 Head of Business for Audio Distribution, on how BBC shifted from broadcast to podcast and how they approach podcast marketing in the AV industry!<\/p>\n\n\n\n<p>Listen to the full episode here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: How to go from broadcast to podcast like BBC Studios!\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0hcgC2FHNcnR1Nbe9isSdb\/video?si=He3abjABR8S7tsI0ofyPlA&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is podcast marketing?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"podcast marketing\" class=\"wp-image-33594 lazyload\" style=\"width:412px;height:auto\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/08\/shutterstock_703174231-Large-500x333.jpeg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/08\/shutterstock_703174231-Large-500x333.jpeg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/08\/shutterstock_703174231-Large-300x200.jpeg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/08\/shutterstock_703174231-Large-768x512.jpeg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/08\/shutterstock_703174231-Large-640x427.jpeg 640w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/08\/shutterstock_703174231-Large.jpeg 1280w\"><\/figure>\n\n\n\n<p>Podcast marketing involves strategically promoting your podcast through podcast advertising to attract listeners, increase engagement, and generate revenue. As Greg explains, \u201cPodcasting offers a far more lean-in experience\u2026 It\u2019s an active decision that an audience member is making to listen to this piece of content.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Podcasts also offer a unique way to engage audiences and build emotional connections with listeners. This creates opportunities for effective advertising and podcast promotion because listeners trust their favorite shows. Greg notes, &#8220;75% of people trust their favorite podcast presenter more than social media influencers or TV personalities.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to market a podcast<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Focus on high-quality storytelling<\/strong><\/h3>\n\n\n\n<p>BBC Studios approaches podcasting with a focus on delivering high-quality stories that resonate with audiences. So, how to promote your podcast starts with a compelling narrative and professional production to develop engagement. Greg says, \u201cFrom an editorial perspective, we are conscious of ensuring we have the best talent, production management processes, and technical quality.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Build a data-driven podcast marketing strategy<\/strong><\/h3>\n\n\n\n<p>Greg explains, \u201cGlobally, news is our bread and butter\u2026 but history content performs incredibly well in the U.S., while sports content, like the English Premier League, resonates strongly in Australia.\u201d You can tailor your podcast marketing efforts to maximize reach and impact by analyzing listener metrics, reviews, and regional preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Leverage podcast advertising<\/strong><\/h3>\n\n\n\n<p>\u201cPodcast ads are repeatedly shown to be one of the most effective forms for advertising because it is an engaged audience.\u201d Ensure your ads align with your podcast\u2019s tone and audience, and prioritize good audio quality. \u201cWe are ensuring our adverts are of the highest quality\u2026 we don\u2019t potentially have screaming radio adverts going into our podcasts.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Collaborate across different media platforms<\/strong><\/h3>\n\n\n\n<p>Expand your podcast\u2019s reach by creating visual podcast promotion assets for <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/youtube-ads\/\">YouTube<\/a> or <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-story-ideas\/\">Instagram<\/a> to reach a broader audience. You can also repurpose your podcast into different formats, like BBC Studios. \u201cWe can build in simultaneous audio and TV ideas\u2026 and work them through simultaneously rather than just having one or the other.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Build a loyal following<\/strong><\/h3>\n\n\n\n<p>Engaging directly with your audience fosters loyalty and encourages word-of-mouth promotion. Share promos on social media, host live events, and collaborate with other podcasters or influencers. \u201cThere\u2019s a lot of internal alignment to make sure everyone is aligned to the overall vision of where it is we want to go.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podcast promotion insights from BBC Studios<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"500\" height=\"250\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"podcast marketing\n\" class=\"wp-image-32710 lazyload\" style=\"width:574px;height:auto\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/shutterstock_1931610188-500x250.jpeg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/shutterstock_1931610188-500x250.jpeg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/shutterstock_1931610188-300x150.jpeg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/shutterstock_1931610188-768x384.jpeg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/shutterstock_1931610188-1536x768.jpeg 1536w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/shutterstock_1931610188-2048x1024.jpeg 2048w\"><\/figure>\n\n\n\n<p><strong>1. Create a distinct brand<\/strong><strong><br><\/strong>Greg highlighted how consistent branding helps audiences associate content with quality and trust, saying, \u201cThe BBC brand is so key and paramount for us. People associate it with quality no matter where they are.\u201d<\/p>\n\n\n\n<p><strong>2. Experiment with different formats<\/strong><strong><br><\/strong>BBC Studios combines scripted and unscripted formats to create content that caters to different listener preferences. Whether it&#8217;s adding mini-series, interviews, or bonus episodes, experimenting with formats can engage listeners in new ways.<\/p>\n\n\n\n<p><strong>3. Extend your reach with partnerships<\/strong><strong><br><\/strong>Collaboration is a powerful way to grow your audience. Greg shared how working with Wondery and other industry experts has helped expand the BBC\u2019s content platforms. So, look for partnerships with podcasters, influencers, or brands whose audiences align with yours to cross-promote your podcast.<\/p>\n\n\n\n<p><strong>4. Invest in long-term engagement&nbsp;<\/strong><\/p>\n\n\n\n<p>Growing an audience isn\u2019t just about getting initial listens but also about retaining them. So, you\u2019ll need to create content that builds trust and loyalty. Focus on consistently delivering value through exclusive content, listener polls, or behind-the-scenes insights.<\/p>\n\n\n\n<p><strong>5. Adapt to new trends<br><\/strong>Greg highlighted the BBC\u2019s ability to adapt: \u201cQuick decision-making and taking opportunities as they come in are imperative in audio.\u201d Monitor industry trends and audience feedback to refine your <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-promote-a-podcast\/\">podcast promotion strategy<\/a> and stay relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts on podcast marketing<\/strong><\/h2>\n\n\n\n<p>The podcasting space is \u201can incredibly exciting time to be in,\u201d with endless opportunities to grow and connect with audiences. And with a sustainable podcast marketing strategy you can make your stories even more compelling!<\/p>\n\n\n\n<p>Do you need a captivating voice to bring your audiovisual content to life? <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\">Visit Voice123 to hire professional voice actors<\/a>, or use <a href=\"https:\/\/share.hsforms.com\/1Z1V-5TcaQwuklnhsD2AnlQ4ayu\">Voice123 Enterprise<\/a> for full-scale project management.\u00a0And don\u2019t forget to <a href=\"https:\/\/avshow.voice123.com\/\">subscribe to AV123<\/a> on your favorite podcasting platform for the latest AV insights!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732796586185\"><strong class=\"schema-faq-question\"><strong>How to market a podcast?<\/strong><\/strong> <p class=\"schema-faq-answer\">Focus on creating high-quality, engaging content, use targeted promotion strategies like social media and podcast directories, and leverage data to optimize your content across platforms where your listeners are most active.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732796588526\"><strong class=\"schema-faq-question\"><strong>Is podcasting a good marketing strategy?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podcast marketing builds a deep, personal connection with a highly engaged audience, which can help you build brand loyalty and drive targeted traffic to products or services.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732796589732\"><strong class=\"schema-faq-question\"><strong>How do I get 1000 listeners for my podcast?<\/strong><\/strong> <p class=\"schema-faq-answer\">Focus on promoting your podcast through cross-promotion, social media campaigns, and consistent publishing schedules. Engage directly with your audience and optimize for discoverability with SEO.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732796590630\"><strong class=\"schema-faq-question\"><strong>Is podcast advertising worth it?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podcast advertising is highly effective because it reaches an engaged, niche audience that actively listens to recommendations. Podcast ads are one of the most trusted forms of advertising to boost brand awareness and conversions.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Podcast marketing is the key to success in audio storytelling. So, this week on AV123, brought to you by Voice123, we spoke to Greg Styger, BBC Studios\u2019 Head of Business for Audio Distribution, on how BBC shifted from broadcast to podcast and how they approach podcast marketing in the AV industry! Listen to the full &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/\"> <span class=\"screen-reader-text\">How to go from broadcast to podcast like BBC Studios!<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":33794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2196],"tags":[1504,2368,2370,2371,2369,1503,1502],"class_list":["post-33791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-av123","tag-how-to-market-a-podcast","tag-how-to-promote-your-podcast","tag-podcast-ads","tag-podcast-advertising","tag-podcast-marketing","tag-podcast-marketing-strategy","tag-podcast-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to go from broadcast to podcast like BBC Studios! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Discover how podcast marketing can help you reach new audiences in this episode of AV123 with Greg Styger from BBC Studios!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to go from broadcast to podcast like BBC Studios! - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"Discover how podcast marketing can help you reach new audiences in this episode of AV123 with Greg Styger from BBC Studios!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T12:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T14:36:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/11\/Group-2608689-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to go from broadcast to podcast like BBC Studios! - VoiceTalks","description":"Discover how podcast marketing can help you reach new audiences in this episode of AV123 with Greg Styger from BBC Studios!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to go from broadcast to podcast like BBC Studios! - VoiceTalks","og_description":"Discover how podcast marketing can help you reach new audiences in this episode of AV123 with Greg Styger from BBC Studios!","og_url":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2024-11-28T12:32:31+00:00","article_modified_time":"2025-12-10T14:36:48+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/11\/Group-2608689-1.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"How to go from broadcast to podcast like BBC Studios!","datePublished":"2024-11-28T12:32:31+00:00","dateModified":"2025-12-10T14:36:48+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/"},"wordCount":932,"image":{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/11\/Group-2608689-1.jpg","keywords":["How to market a podcast","how to promote your podcast","podcast ads","podcast advertising","podcast marketing","Podcast marketing strategy","Podcast promotion"],"articleSection":["AV123"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/","url":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/","name":"How to go from broadcast to podcast like BBC Studios! - VoiceTalks","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/11\/Group-2608689-1.jpg","datePublished":"2024-11-28T12:32:31+00:00","dateModified":"2025-12-10T14:36:48+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Discover how podcast marketing can help you reach new audiences in this episode of AV123 with Greg Styger from BBC Studios!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796586185"},{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796588526"},{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796589732"},{"@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796590630"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/11\/Group-2608689-1.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/11\/Group-2608689-1.jpg","width":1920,"height":1080,"caption":"podcast marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to go from broadcast to podcast like BBC Studios!"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796586185","position":1,"url":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796586185","name":"How to market a podcast?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Focus on creating high-quality, engaging content, use targeted promotion strategies like social media and podcast directories, and leverage data to optimize your content across platforms where your listeners are most active.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796588526","position":2,"url":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796588526","name":"Is podcasting a good marketing strategy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Podcast marketing builds a deep, personal connection with a highly engaged audience, which can help you build brand loyalty and drive targeted traffic to products or services.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796589732","position":3,"url":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796589732","name":"How do I get 1000 listeners for my podcast?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Focus on promoting your podcast through cross-promotion, social media campaigns, and consistent publishing schedules. Engage directly with your audience and optimize for discoverability with SEO.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796590630","position":4,"url":"https:\/\/voice123.com\/blog\/av123\/podcast-marketing\/#faq-question-1732796590630","name":"Is podcast advertising worth it?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Podcast advertising is highly effective because it reaches an engaged, niche audience that actively listens to recommendations. Podcast ads are one of the most trusted forms of advertising to boost brand awareness and conversions.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/33791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=33791"}],"version-history":[{"count":3,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/33791\/revisions"}],"predecessor-version":[{"id":34445,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/33791\/revisions\/34445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/33794"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=33791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=33791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=33791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}