{"id":33528,"date":"2024-07-12T05:30:08","date_gmt":"2024-07-12T12:30:08","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=33528"},"modified":"2026-02-16T23:13:21","modified_gmt":"2026-02-17T07:13:21","slug":"commercial-voice-over","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/","title":{"rendered":"Commercial voice over: How to hire the best voice for your brand!"},"content":{"rendered":"\n<p class=\"has-drop-cap\">An outstanding commercial voice over can help you stand out in today&#8217;s competitive advertising scene. And since most<a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/video-ads\/\"> video ads<\/a> are skippable after<a href=\"https:\/\/support.google.com\/youtube\/answer\/2467968?hl=en#:~:text=Skippable%20video%20ads%20allow%20viewers%20to%20skip%20ads%20after%205%20seconds.\"> 5-10 seconds<\/a>, you need a powerful voice to hook viewers!<\/p>\n\n\n\n<p>At<a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=v-intro\"> <strong>Voice123<\/strong><\/a>, where you&#8217;ll find thousands of<a href=\"https:\/\/voice123.com\/search?page=1&amp;aggregations=true&amp;service=voice_over&amp;filter_text=&amp;keywords=commercial&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=commercial-va\"> skilled commercial voice actors<\/a>, we understand the power of voice in brand storytelling. So, we&#8217;ve put together a complete guide on how to hire the best commercial voice actor.<\/p>\n\n\n\n<p><em>Get ready to amplify your brand&#8217;s message with vocal power!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a commercial voice over?<\/strong><\/h2>\n\n\n\n<p>A commercial voice over is a professional narration used in advertisement commercials to convey a brand&#8217;s message or promote a product or service that resonates with a target audience and drives engagement and sales. A commercial voice actor can work on projects that range from <a href=\"https:\/\/voice123.com\/pages\/hire-voices-for-car-ads\/\">car ads<\/a> to <a href=\"https:\/\/voice123.com\/pages\/hire-voices-for-product-demos\/\">product demos<\/a>. That&#8217;s why a voice actor for commercials must have the necessary skills to balance engaging storytelling with a persuasive delivery.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to choose a commercial voice over style<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"commercial voice over\" class=\"wp-image-33530 lazyload\" style=\"width:453px;height:auto\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_302309492-Large-500x333.jpeg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_302309492-Large-500x333.jpeg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_302309492-Large-300x200.jpeg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_302309492-Large-768x512.jpeg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_302309492-Large-640x427.jpeg 640w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_302309492-Large.jpeg 1280w\"><\/figure>\n\n\n\n<p>There are five main commercial voice over styles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friendly<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Authoritative<\/strong><\/li>\n\n\n\n<li><strong>Energetic<\/strong><\/li>\n\n\n\n<li><strong>Narrative<\/strong><\/li>\n\n\n\n<li><strong>Emotional<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Each style suits different<a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/types-of-commercials\/\"> types of commercials<\/a>, so here are some things to look out for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Understand your brand<\/strong><\/h3>\n\n\n\n<p>Define your brand&#8217;s personality and values and align the voice over for commercials with your brand&#8217;s identity for consistency and resonance. If your brand promotes household items to busy families, a friendly style will create a relatable connection with audiences.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Research your audience<\/strong><\/h3>\n\n\n\n<p>Research your target audience&#8217;s preferences and pain points, then tailor the voice over commercials to their expectations. If you&#8217;re targeting business professionals looking to improve their workflow, an authoritative style can convey expertise and develop brand trust.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Prioritize adaptability&nbsp;<\/strong><\/h3>\n\n\n\n<p>Since advertisement commercials often have multiple versions for different platforms, it&#8217;s important to prioritize adaptability. For example, if you&#8217;re advertising fitness equipment on<a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-make-youtube-shorts-that-generate-traffic\/\"> YouTube Shorts<\/a> and<a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/tiktok-voice-over\/\"> TikTok<\/a>, an energetic voice can add an inspirational tone to each version.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Conduct competitor analysis<\/strong><\/h3>\n\n\n\n<p>Analyze the styles used by competitors in popular<a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/advertising-examples\/\"> advertising examples<\/a> to find a niche that will set your commercial apart. For example, with a narrative commercial style, experiment with different perspectives and filming styles to create a memorable ad that stands out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Listen to samples<\/strong><\/h3>\n\n\n\n<p>Samples showcase a voice actor&#8217;s skills. In commercials that need an emotional style, like healthcare, samples can help you find a tone that evokes empathy and personal connection. Voice123 has a<a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=toa-search\"> free search tool<\/a> where you can search for and listen to voice actors&#8217; samples and<a href=\"https:\/\/voice123.com\/blog\/hiring-freelancers\/hiring-a-voice-actor\/\"> hire voice actors for different projects.&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hire voice actors for commercial voice overs from Voice123&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>You can hire commercial voice over actors from Voice123 in three ways:&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"500\" height=\"321\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"commercial voice over\" class=\"wp-image-33531 lazyload\" style=\"width:475px;height:auto\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_2315995137-Large-500x321.jpeg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_2315995137-Large-500x321.jpeg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_2315995137-Large-300x192.jpeg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_2315995137-Large-768x493.jpeg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_2315995137-Large-640x411.jpeg 640w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2024\/07\/shutterstock_2315995137-Large.jpeg 1280w\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=qa-pp-search\"><strong>Voice123 search feature<\/strong><\/a><strong>: <\/strong>Type the keyword &#8216;commercial&#8217; into the search box, listen to samples, review profiles, and click &#8216;Book Now&#8217; to hire the voice actor.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/voice123.com\/post?step=1&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=qa-pp-post\"><strong>Post a project<\/strong><\/a><strong>: <\/strong>Fill out your project details, upload your script, or request samples. Voice actors will then submit their auditions, and you can click &#8216;Book now&#8217; on the one you&#8217;d like to hire.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/share.hsforms.com\/1oI9G2vk6RCST2fEHCrBtUA4ayu\"><strong>Project Management<\/strong><\/a><strong>: <\/strong>Get a free consultation for our A-to-Z management services, which include streamlined payments, curated voices, dubbing, translation, and more!&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Learn more in this <a href=\"https:\/\/voice123.com\/blog\/the-voice123-platform\/clients-guide-to-hiring-voice-actors-on-voice123\/\">complete guide to hiring voice actors on Voice123!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>A captivating commercial voice over is the key to creating impactful<a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/types-of-advertising\/\"> advertisement commercials<\/a>. By defining your brand and exploring different voice over styles, you can find a unique voice style that will set your ads apart.&nbsp;<\/p>\n\n\n\n<p>And when you&#8217;re ready to hire a voice actor to make your advertisement unforgettable, remember you can<a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\"> search for incredible commercial voice actors<\/a> or hire our full-scale<a href=\"https:\/\/share.hsforms.com\/1oI9G2vk6RCST2fEHCrBtUA4ayu\"> Managed Services<\/a> team.<\/p>\n\n\n\n<p><em>Ready to make your brand&#8217;s voice truly heard?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-1720769403886\"><strong class=\"schema-faq-question\"><strong>What is a commercial voice over?<\/strong><\/strong> <p class=\"schema-faq-answer\">It is professional narration used in advertisements to convey a brand&#8217;s message effectively, making it engaging and memorable for the audience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720769413868\"><strong class=\"schema-faq-question\"><strong>How much do commercial voice overs cost?<\/strong><\/strong> <p class=\"schema-faq-answer\">According to the<a href=\"https:\/\/globalvoiceacademy.com\/gvaa-rate-guide-2\/\"> GVAA<\/a>, the cost ranges from $100 to $10,000, depending on the project&#8217;s length, the distribution platform, and the voice actor&#8217;s experience and reputation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720769435907\"><strong class=\"schema-faq-question\"><strong>Who voices BMW commercials?<\/strong><\/strong> <p class=\"schema-faq-answer\">Chris Pine is BMW&#8217;s official voice in various advertising campaigns and he voices most of their commercials.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720769451109\"><strong class=\"schema-faq-question\"><strong>Who does the GMC commercial voice?<\/strong><\/strong> <p class=\"schema-faq-answer\">Will Arnett voices the GMC commercials and has been their official brand voice since 1998.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>An outstanding commercial voice over can help you stand out in today&#8217;s competitive advertising scene. And since most video ads are skippable after 5-10 seconds, you need a powerful voice to hook viewers! At Voice123, where you&#8217;ll find thousands of skilled commercial voice actors, we understand the power of voice in brand storytelling. So, we&#8217;ve &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/\"> <span class=\"screen-reader-text\">Commercial voice over: How to hire the best voice for your brand!<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":33529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1379],"tags":[2280,2285,2281,2278,2283,210,4,2284,2286,13],"class_list":["post-33528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-voice-over-industry","tag-advertisement-commercial","tag-commercial-voice","tag-commercial-voice-actor","tag-commercial-voice-over-actors","tag-commercial-voice-overs","tag-voice-acting","tag-voice-over","tag-voice-over-commercials","tag-voice-over-for-commercials","tag-voice123"],"acf":[],"yoast_head":"<!-- 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audience.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/#faq-question-1720769413868","position":2,"url":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/#faq-question-1720769413868","name":"How much do commercial voice overs cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"According to the<a href=\"https:\/\/globalvoiceacademy.com\/gvaa-rate-guide-2\/\"> GVAA<\/a>, the cost ranges from $100 to $10,000, depending on the project's length, the distribution platform, and the voice actor's experience and reputation.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/#faq-question-1720769435907","position":3,"url":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/#faq-question-1720769435907","name":"Who voices BMW commercials?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Chris Pine is BMW's official voice in various advertising campaigns and he voices most of their commercials.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/#faq-question-1720769451109","position":4,"url":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/#faq-question-1720769451109","name":"Who does the GMC commercial voice?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Will Arnett voices the GMC commercials and has been their official brand voice since 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