{"id":29649,"date":"2023-06-01T05:15:03","date_gmt":"2023-06-01T12:15:03","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=29649"},"modified":"2025-10-15T06:34:31","modified_gmt":"2025-10-15T13:34:31","slug":"radio-advertising","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/","title":{"rendered":"Radio advertising: Cost, examples &amp; pro tips for 2025"},"content":{"rendered":"\n<p class=\"has-drop-cap\">At <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\">Voice123<\/a>\u2014the largest, most trusted voice-over network\u2014you can <a href=\"https:\/\/voice123.com\/pages\/hire-voices-for-radio-ads\/\"><strong>hire professional voice actors<\/strong> for radio advertising<\/a>. In this guide, we\u2019ll help you plan <strong>radio advertising<\/strong> that drives measurable results, clarify the <strong>radio advertising cost<\/strong>, and share <strong>radio advertising examples<\/strong> you can use to inspire your next campaign.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is radio advertising<\/strong>?<\/h2>\n\n\n\n<p>Radio advertising is when companies purchase on-air commercial time from radio stations. They&#8217;re available in 15, 30, and 60-second time slots, to air commercials that promote their brand, products, or services. The advertising also targets specific demographics. It can include catchy tunes (jingles) or interesting phrases designed to grab the listener\u2019s attention. Think about how <a href=\"https:\/\/www.redbull.com\/us-en\/energydrink\/what-is-the-slogan-of-red-bull)\">\u2018Red Bull Gives You Wings.\u2019<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why radio ads still work in 2025<\/strong><\/h2>\n\n\n\n<p>Although 2025 is a digital world, r<strong>adio advertisements<\/strong> still reach commuters, podcast-style listeners, and local buyers with intent. Audio is intimate, so host-led endorsements build trust fast. Since <a href=\"https:\/\/voice123.com\/blog\/av123\/digital-audio-advertising\/\">audio advertising<\/a> costs are more affordable than TV, radio becomes a reliable advertising channel when you pair strong creative with precise media buys and voice talent that fits your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Radio advertising cost: What really drives the price<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"200\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Radio advertising: image of a radio presenter writing\" class=\"wp-image-29659 lazyload\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-george-milton-6953878-1-200x300.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-george-milton-6953878-1-200x300.jpg 200w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-george-milton-6953878-1-333x500.jpg 333w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-george-milton-6953878-1-768x1152.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-george-milton-6953878-1-1024x1536.jpg 1024w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-george-milton-6953878-1.jpg 1200w\"><\/figure>\n\n\n\n<p>If you\u2019re asking <strong>how much does a radio ad cost<\/strong> or <strong>how much is radio advertising costs<\/strong>, the honest answer is: it depends on the variables around your campaign.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market &amp; station:<\/strong> Major metros cost more than small markets, so news\/talk shows and sports often carry premium rates.<\/li>\n\n\n\n<li><strong>Daypart:<\/strong> Morning\/afternoon drive = highest demand, making evenings\/overnight spots often cheaper because the audience is smaller.<\/li>\n\n\n\n<li><strong>Length &amp; format:<\/strong> 15s\/30s\/60s spots, live reads, sponsorship billboards, and different types of radio advertising are priced differently.<\/li>\n\n\n\n<li><strong>Reach &amp; frequency goals:<\/strong> Higher GRPs require larger budgets because the higher the radio advertising cost, the more assets you can put behind your campaign.<\/li>\n\n\n\n<li><strong>Seasonality &amp; competition:<\/strong> Q4 retail and election cycles lift rates because more listeners tune in, making radio ads more expensive.<\/li>\n\n\n\n<li><strong>Production &amp; talent:<\/strong> Copywriting, studio time, music, SFX, and <strong>voice-over<\/strong> usage add to your total radio advertising costs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quick cost guide (typical ranges)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small local stations:<\/strong> 30-second <strong>radio ad<\/strong> spots often start under $100 per airing.<\/li>\n\n\n\n<li><strong>Mid-sized markets:<\/strong> Commonly a few hundred dollars per airing.<\/li>\n\n\n\n<li><strong>Top-tier metros:<\/strong> $1,000\u2013$5,000+ per airing during peak drive times.<br>Production (script + voice + mix) can range from a few hundred to a few thousand, depending on complexity and usage.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How much does a radio ad cost?<\/strong><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.topdraw.com\/insights\/is-online-advertising-expensive\/\">average CPM for radio ads<\/a> is between $10-$20, while the average radio advertising costs range between $200 and $5000 per week, depending on location, listening size, ad length, and radio station. With some spots as low as $5 and others as high as $8000.&nbsp;<\/p>\n\n\n\n<p><strong><em>Other factors influencing cost are:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Audience demographics<\/em><\/strong> &#8211; A station targeting a specific demographic can command higher rates. For example, advertising a product for young adults could be more expensive because it&#8217;s the station\u2019s focus demographic.&nbsp;<\/p>\n\n\n\n<p><strong><em>Primetime slots<\/em><\/strong> &#8211; Morning and evening drive times are more expensive and have limited inventory because of higher listener engagement. While late-night or overnight slots are cheaper because of lower listenership.<\/p>\n\n\n\n<p><strong><em>Varied pricing models<\/em><\/strong> &#8211; With CPM (cost per thousand), advertisers pay a fixed rate for every thousand listeners the ad reaches. For example, a CPM of $30 reaching 100,000 listeners has a $3,000 radio ads pricing.&nbsp;<\/p>\n\n\n\n<p>With CPP (cost per point), however, the focus is on the station&#8217;s ratings. Advertisers pay based on the rating points they want to achieve. If the CPP is $60 and you want to achieve 100 rating points, the radio advertising costs would be $6,000.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to plan and produce a radio ad that converts<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Define the outcome and audience<\/strong><\/h3>\n\n\n\n<p>Set one primary KPI (store footfall, calls, coupon redemptions, site visits) and target by format, geography, and daypart. Let your KPI dictate the creative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Script for listeners<\/strong><\/h3>\n\n\n\n<p>Open with an attention-grabbing first five seconds, explain the benefits, and drive to <strong>one clear CTA<\/strong>. Repeat your brand and URL\/phone number at least twice. Keep sentences short, verbs active, and make the close memorable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Cast the perfect voice fast<\/strong><\/h3>\n\n\n\n<p>The voice is your \u201cface\u201d on the radio. Depending on your type of radio ad, you\u2019ll need a tone that\u2019s either warm, authoritative, or high-energy. <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\"><strong>Book vetted voice actors on Voice123<\/strong><\/a> to nail tone, pace, and credibility.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Choose the right format<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produced spot (15\/30\/60):<\/strong> Tight, brand-safe, scalable.<\/li>\n\n\n\n<li><strong>Live host read:<\/strong> Credibility rockstar for offers and launches.<\/li>\n\n\n\n<li><strong>Interview\/featurette:<\/strong> Great for complex offers and education.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Place smarter media<\/strong><\/h3>\n\n\n\n<p>Match the station\u2019s audience to your ICP. Layer <a href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/audio-ads\/\"><strong>programmatic audio<\/strong><\/a> (AM\/FM streams + digital radio) for additional reach and frequency. Stagger different radio ads to learn where your cost-per-response is lowest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6) Measure and optimize<\/strong><\/h3>\n\n\n\n<p>Use unique URLs, numbers, promo codes, and \u201chow\u2019d you hear about us?\u201d in onboarding. Watch <strong>reach, frequency, GRPs, cost per response,<\/strong> and <strong>incremental lift<\/strong>. Refresh the copy every 4\u20136 weeks to prevent wear-out; test call-to-action phrasing and voice styles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DIY vs. Hiring a radio advertising agency<\/strong><\/h2>\n\n\n\n<p>If you\u2019re scaling to multiple markets, need creative testing at pace, or want integrated buys across radio platforms, a <strong>radio advertising agency<\/strong> can negotiate better rates and manage optimization. If you\u2019re running local radio ads or testing a new type of marketing, you can create your own radio advertising by writing a tight script, <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\"><strong>hiring a pro voice on Voice123<\/strong><\/a>, and starting small to prove ROI before you expand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Radio ad examples<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.insideradio.com\/free\/home-depot-regains-lead-among-radio-s-top-advertisers\/article_800034d6-e16d-11ec-9ea7-47df507fb6b2.html\">Home Depot\u2019s radio ads<\/a> took the lead in radio ad sales over the 2022 Memorial Day weekend. <a href=\"https:\/\/www.multibriefs.com\/briefs\/rab\/Radio-and-the-home-depot.html\">Michael Hibbison<\/a>, Home Depot\u2019s VP of integrated media, explained why the mega-brand opted for radio ads above other more popular digital mediums. He said, <em>\u201cWithout the continued success in reaching customers that radio has provided us, we wouldn\u2019t be able to do all that we do today. We have a customer base that listens to the radio; they really like it. It\u2019s one medium that has truly stood the test of time.\u201d<\/em><\/li>\n\n\n\n<li>The ESPN Radio show <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mike_%26_Mike\">Mike &amp; Mike<\/a> uses radio ads because of the success of their popular on-air hosts. The voices of hosts <em>Mike Greenberg<\/em> and <em>Mike Golic<\/em> carry extra weight with the show\u2019s listeners. The humorous banter between the Mikes keeps listeners entertained, making them more likely to stay tuned for the in-between radio ads.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts on radio advertising&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-resized\"><img decoding=\"async\" width=\"252\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Radio advertising: image of a teenager crouching beside a radio\" class=\"wp-image-29661 lazyload\" sizes=\"(max-width: 252px) 100vw, 252px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-rdne-stock-project-8112625-252x300.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-rdne-stock-project-8112625-252x300.jpg 252w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-rdne-stock-project-8112625-420x500.jpg 420w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-rdne-stock-project-8112625-768x913.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-rdne-stock-project-8112625.jpg 1200w\"><\/figure>\n\n\n\n<p>When you approach <strong>radio advertising<\/strong> like a performance channel with smart media, tight creatives, and the right <strong>voice-over<\/strong>, you\u2019ll turn listeners into customers. And when you\u2019re ready to elevate the sound that sells, find your perfect <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\"><strong>voice actor on Voice123<\/strong><\/a>. That\u2019s how you turn up the volume on results with <strong>radio ads<\/strong> and create successful advertising campaigns!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong> on radio advertising<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1673533243251\"><strong class=\"schema-faq-question\"><strong><strong>How much does a 30-second ad cost on radio?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Typical 30s spot prices range from under $100 on small local stations to $1,000\u2013$5,000+ in major metros during drive time, plus production and talent. Final costs vary by market, format, and demand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675689668188\"><strong class=\"schema-faq-question\"><strong><strong>What do you mean by radio advertising?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>Radio advertising<\/strong> is buying audio advertising space (AM\/FM, digital radio, or streams) and running produced spots or live reads to reach a target audience with a clear message and call to action.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1682508546276\"><strong class=\"schema-faq-question\"><strong><strong>Are radio ads still effective?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Yes\u2014especially for local reach, promotions, and trusted host endorsements. With strong creative, consistent frequency, and clear tracking, radio ads remain a dependable performance channel.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684936679055\"><strong class=\"schema-faq-question\"><strong><strong>How can I advertise on the radio?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Define your audience and KPI, craft a short script, <strong>hire a professional voice actor<\/strong>, produce a clean mix, and buy media through stations, networks, or programmatic audio. Track results with unique codes\/URLs and optimize.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Voice123\u2014the largest, most trusted voice-over network\u2014you can hire professional voice actors for radio advertising. In this guide, we\u2019ll help you plan radio advertising that drives measurable results, clarify the radio advertising cost, and share radio advertising examples you can use to inspire your next campaign. What is radio advertising? Radio advertising is when companies &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/\"> <span class=\"screen-reader-text\">Radio advertising: Cost, examples &amp; pro tips for 2025<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":29657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1732,1730,1733,918,1731,13],"class_list":["post-29649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-cost-of-radio-advertising","tag-radio-ad-s","tag-radio-ads-pricing","tag-radio-advertising","tag-radio-advertising-costs","tag-voice123"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio advertising: Cost, examples &amp; pro tips for 2025 | Voice123<\/title>\n<meta name=\"description\" content=\"Radio advertising is alive and well and a great way to promote your products or services. Here&#039;s how to make the best radio ads in 2025!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio advertising: Cost, examples &amp; pro tips for 2025 | Voice123\" \/>\n<meta property=\"og:description\" content=\"Radio advertising is alive and well and a great way to promote your products or services. Here&#039;s how to make the best radio ads in 2025!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T12:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:34:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/two-girls-holding-a-cassette-player-and-a-radio-2022-07-07-00-41-38-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Radio advertising: Cost, examples &amp; pro tips for 2025 | Voice123","description":"Radio advertising is alive and well and a great way to promote your products or services. Here's how to make the best radio ads in 2025!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Radio advertising: Cost, examples &amp; pro tips for 2025 | Voice123","og_description":"Radio advertising is alive and well and a great way to promote your products or services. Here's how to make the best radio ads in 2025!","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2023-06-01T12:15:03+00:00","article_modified_time":"2025-10-15T13:34:31+00:00","og_image":[{"width":1200,"height":633,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/two-girls-holding-a-cassette-player-and-a-radio-2022-07-07-00-41-38-utc.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"Radio advertising: Cost, examples &amp; pro tips for 2025","datePublished":"2023-06-01T12:15:03+00:00","dateModified":"2025-10-15T13:34:31+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/"},"wordCount":1270,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/two-girls-holding-a-cassette-player-and-a-radio-2022-07-07-00-41-38-utc.jpg","keywords":["cost of radio advertising","radio ad\/s","radio ads pricing","radio advertising","radio advertising costs","Voice123"],"articleSection":["Marketing trends &amp; tactics"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/","name":"Radio advertising: Cost, examples &amp; pro tips for 2025 | Voice123","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/two-girls-holding-a-cassette-player-and-a-radio-2022-07-07-00-41-38-utc.jpg","datePublished":"2023-06-01T12:15:03+00:00","dateModified":"2025-10-15T13:34:31+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Radio advertising is alive and well and a great way to promote your products or services. Here's how to make the best radio ads in 2025!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1673533243251"},{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1675689668188"},{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1682508546276"},{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1684936679055"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/two-girls-holding-a-cassette-player-and-a-radio-2022-07-07-00-41-38-utc.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/05\/two-girls-holding-a-cassette-player-and-a-radio-2022-07-07-00-41-38-utc.jpg","width":1200,"height":633,"caption":"two girls holding a cassette player and a radio"},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Radio advertising: Cost, examples &amp; pro tips for 2025"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1673533243251","position":1,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1673533243251","name":"How much does a 30-second ad cost on radio?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Typical 30s spot prices range from under $100 on small local stations to $1,000\u2013$5,000+ in major metros during drive time, plus production and talent. Final costs vary by market, format, and demand.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1675689668188","position":2,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1675689668188","name":"What do you mean by radio advertising?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>Radio advertising<\/strong> is buying audio advertising space (AM\/FM, digital radio, or streams) and running produced spots or live reads to reach a target audience with a clear message and call to action.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1682508546276","position":3,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1682508546276","name":"Are radio ads still effective?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes\u2014especially for local reach, promotions, and trusted host endorsements. With strong creative, consistent frequency, and clear tracking, radio ads remain a dependable performance channel.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1684936679055","position":4,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/radio-advertising\/#faq-question-1684936679055","name":"How can I advertise on the radio?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Define your audience and KPI, craft a short script, <strong>hire a professional voice actor<\/strong>, produce a clean mix, and buy media through stations, networks, or programmatic audio. Track results with unique codes\/URLs and optimize.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/29649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=29649"}],"version-history":[{"count":9,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/29649\/revisions"}],"predecessor-version":[{"id":34228,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/29649\/revisions\/34228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/29657"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=29649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=29649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=29649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}