{"id":28901,"date":"2023-04-20T04:30:02","date_gmt":"2023-04-20T11:30:02","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=28901"},"modified":"2025-10-15T06:39:17","modified_gmt":"2025-10-15T13:39:17","slug":"spotify-ads","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/","title":{"rendered":"Spotify ads: Are you using them the smart way?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">If you plan to use <strong>Spotify ads<\/strong> in 2025, we\u2019ve got your back. At <strong>Voice123<\/strong>, we help brands and agencies <a href=\"https:\/\/voice123.com\/pages\/hire-voices-for-spotify-ads\/\">hire professional voice actors for Spotify ads<\/a> and produce audio ads that convert. In this guide, we break down <strong>how to advertise on Spotify<\/strong>, what <strong>Spotify advertising<\/strong> looks like today, and how to think about the <strong>Spotify advertising cost<\/strong> when you start your projects. Here&#8217;s everything you need to know about Spotify ads!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why should you use Spotify ads?<\/strong><\/h2>\n\n\n\n<p>2025 saw <a href=\"https:\/\/www.demandsage.com\/spotify-stats\/#:~:text=Spotify%20Active%20Users%20%5BMonthly%5D,in%20a%2028%2Dday%20window.\"><strong>551 million monthly active users<\/strong><\/a> who used the platform for free. <strong>Spotify advertisements<\/strong> reach people at various times of the day, while they run, drive, study, or unwind. That\u2019s gold for brand recall. And because campaigns are controlled by the <strong>Spotify ads Manager<\/strong>, you can quickly build an audience, set spending limits, and measure results without a steep learning curve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spotify ad formats and when to use them<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"247\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Spotify ads\" class=\"wp-image-28911 lazyload\" style=\"width:214px;height:auto\" sizes=\"(max-width: 247px) 100vw, 247px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5077392-247x300.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5077392-247x300.jpg 247w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5077392-412x500.jpg 412w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5077392-768x931.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5077392.jpg 1200w\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/audio-ads\/\">Audio Ads<\/a><\/strong>: These are your bread-and-butter <strong>Spotify ad<\/strong>s and they&#8217;re great for broad reach and efficient frequency. Pair a 15\u201330s script with a companion image and CTA.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/video-ads\/\">Video Ads<\/a><\/strong>: These are designed for when the app is in view, so use eye-catching supers and a short VO to land your message fast.<\/li>\n\n\n\n<li><strong>Podcast Ads<\/strong>: Align with topics your audience loves and use host-read or announcer-read creatives to feel authentic and blend with the episode.<\/li>\n\n\n\n<li><strong>Sponsored Playlists \/ Branded Moments<\/strong>: These high-impact, contextual Spotify ads are excellent for launches and seasonal pushes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to advertise on Spotify in 6 steps<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Create or access your Spotify Business account<\/strong><\/h3>\n\n\n\n<p>You\u2019ll use a <strong>Spotify business account<\/strong> to manage billing, users, or permissions, and you can set up campaigns in the <strong>Spotify ads manager<\/strong>. Keep naming conventions unique and descriptive so you can identify each report and what they mean. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Define the objective that matches your KPI<\/strong><\/h3>\n\n\n\n<p>Are you after awareness, consideration, or conversions? Align your campaign objective to the metric you plan to optimize like completion rate (awareness), CTR (consideration), or landing-page conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Build audiences that mirror your buyers<\/strong><\/h3>\n\n\n\n<p>Leverage demographics, interests, genres, real-time terms that people are searching (e.g., \u201cworkout,\u201d \u201cfocus\u201d), and custom segments. Descriptive terms like: \u201cnew parents, morning commutes, parenting podcasts\u201d is more meaningful than \u201cadults 25\u201344.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Select placements and format mixes<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with <strong>audio + companion<\/strong> for reach.<\/li>\n\n\n\n<li>Layer <strong>video<\/strong> if your brand needs a visual dent.<\/li>\n\n\n\n<li>Add <strong>podcast<\/strong> ads when contextual alignment matters (e.g., fintech on business shows).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Use a pro voice-over <\/strong><\/h3>\n\n\n\n<p>Experiement with different tones and styles like conversational, warm authority, and high-energy. On Voice123, you can cast fast, give direction (\u201cmillennial, upbeat, 120\u2013140 wpm\u201d), and receive polished reads that meet technical specs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6) Launch, measure, iterate<\/strong><\/h3>\n\n\n\n<p>Watch <strong>frequency<\/strong>, <strong>completion rate<\/strong>, <strong>CTR<\/strong>, and <strong>post-click<\/strong> behavior. Adjust campaigns that aren&#8217;t working and double-down on the strategies that deliver the most ROI. If you opt for an agency, you can only work with Spotify-approved ones to ensure compliance with the platform\u2019s guidelines and policies.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Spotify advertising cost?<\/strong><\/h2>\n\n\n\n<p>The <strong>Spotify advertising cost<\/strong> is based on your audience size, format, country, timing, and demand. Start with a controlled daily budget, then scale what works. In practice, most teams learn fastest by:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Testing multiple audiences<\/strong> (behaviors, interests, lookalikes).<\/li>\n\n\n\n<li><strong>Splitting formats<\/strong> (audio vs. video vs. podcast).<\/li>\n\n\n\n<li><strong>Rotating voice-over styles<\/strong> (conversational, authoritative, playful) to find the winner.<\/li>\n\n\n\n<li><strong>Optimizing against completion rate and CTR<\/strong>\u2014your leading indicators of return.<\/li>\n<\/ol>\n\n\n\n<p>You don\u2019t need massive spend to validate a message. A few hundred dollars per test cell can reveal which creative works best for your specific audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voice over tips for Spotify Ads<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-resized\"><img decoding=\"async\" width=\"237\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Spotify ads\" class=\"wp-image-28913 lazyload\" sizes=\"(max-width: 237px) 100vw, 237px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-george-milton-6953681-237x300.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-george-milton-6953681-237x300.jpg 237w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-george-milton-6953681-394x500.jpg 394w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-george-milton-6953681-768x974.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-george-milton-6953681.jpg 1200w\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hook in the first 3 seconds<\/strong> with a \u201cyou\u201d benefit.<\/li>\n\n\n\n<li>15 seconds \u2248 <strong>35\u201345 words<\/strong>; 30 seconds \u2248 <strong>65\u201375 words<\/strong>.<\/li>\n\n\n\n<li>Keep it simple. One message, one CTA.<\/li>\n\n\n\n<li>Match tone to context. \u201cFocus\u201d playlists suit calm Spotify ads and \u201cworkout songs\u201d suit high-energy.<\/li>\n\n\n\n<li>For <strong>podcast ads<\/strong>, announcer-read gives brand polish; host-read gives trust. Test both to see what works best. <\/li>\n\n\n\n<li>Prioritize clean voice overs, complementary soundtracks, and a powerful message. <\/li>\n\n\n\n<li>Mix to broadcast standards so your <strong>Spotify advertisements<\/strong> sound consistent in earbuds and car speakers.<\/li>\n\n\n\n<li>Mention your brand name twice, once in the intro and again in the CTA to anchor recall.<\/li>\n\n\n\n<li>Make your CTA specific and intentional. \u201cTap to get 20% off today\u201d beats \u201cLearn more.\u201d <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimization levers in the Spotify ads manager<\/strong><\/h2>\n\n\n\n<p><strong>Targeting trims<\/strong>: Trim audiences that show low completion rates or poor CTR. Add exclusions for recent converters to keep frequency healthy.<\/p>\n\n\n\n<p><strong>Format trading:<\/strong> If <strong>video<\/strong> completion trails but <strong>audio<\/strong> rocks, shift budget. If <strong>podcast<\/strong> CPMs climb, cap spend and re-enter during lower-demand windows.<\/p>\n\n\n\n<p><strong>Creative rotation: <\/strong>Introduce a new <strong>Spotify ad<\/strong> variant every 7\u201314 days. Swap VO tone, opening hook, or offer\u2014not everything at once\u2014so you can learn precisely what moved the needle.<\/p>\n\n\n\n<p><strong>Measurement &amp; lift:<\/strong> Pair platform metrics with site analytics. Track view-through conversions where possible; for podcast, use vanity URLs or offer codes to attribute lift.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts on Spotify ads<\/strong><\/h2>\n\n\n\n<p>It\u2019s time to upgrade how you plan <strong>Spotify ads<\/strong>. Start with simple tests, keep a tight read on <strong>Spotify advertising cost<\/strong> drivers, and let professional <strong>voice-over<\/strong>s carry your message with clarity and charm. When you\u2019re ready to scale, cast in minutes on <strong>Voice123<\/strong>, shape scripts that sing, and build a repeatable framework for <strong>how to advertise on Spotify<\/strong> across <strong>audio<\/strong> and video!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs on Spotify ads<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1679500421915\"><strong class=\"schema-faq-question\"><strong>Is Spotify going to start having ads?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>Yes\u2014Spotify has ads for Free-tier listeners<\/strong> and ad-supported content. That\u2019s where your <strong>Spotify ads<\/strong> reach broad audiences. Premium music remains ad-free, though podcasts can include ads depending on the show.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1679500472752\"><strong class=\"schema-faq-question\"><strong>Why am I now getting ads on Spotify?<\/strong><\/strong> <p class=\"schema-faq-answer\">If you\u2019re on the Free tier or listening to ad-supported content, you\u2019ll hear <strong>Spotify advertisements<\/strong>. Some shows include <strong>podcast ads<\/strong> even for Premium users, based on creator monetization choices.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1681916159175\"><strong class=\"schema-faq-question\"><strong>Can you turn off ads on Spotify?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>Upgrade to Premium<\/strong> for ad-free music. For podcasts, availability of an ad-free experience depends on the show\u2019s monetization and distribution. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755525047353\"><strong class=\"schema-faq-question\">Are there ads in Spotify?<\/strong> <p class=\"schema-faq-answer\">Yes. <strong>Spotify advertising<\/strong> reaches Free-tier music listeners and many podcasts. That\u2019s why format planning (audio, video, podcast) and strong <strong>voice overs<\/strong> matter for impact and recall.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you plan to use Spotify ads in 2025, we\u2019ve got your back. At Voice123, we help brands and agencies hire professional voice actors for Spotify ads and produce audio ads that convert. In this guide, we break down how to advertise on Spotify, what Spotify advertising looks like today, and how to think about &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/\"> <span class=\"screen-reader-text\">Spotify ads: Are you using them the smart way?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":28910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1379],"tags":[1610,1608,1611,2401,2398,1612,2400,2397,1609,2399,4,13],"class_list":["post-28901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-voice-over-industry","tag-advertise-on-spotify","tag-advertising-on-spotify","tag-how-to-advertise-on-spotify","tag-spotify","tag-spotify-ad","tag-spotify-ads","tag-spotify-ads-manger","tag-spotify-advertisement","tag-spotify-advertising","tag-spotify-advertising-cost","tag-voice-over","tag-voice123"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify ads: Are you using them the smart way? - Voice123<\/title>\n<meta name=\"description\" content=\"Learn how to create Spotify ads with AV formats, targeting, creative tips, and realistic Spotify advertising cost guidance in this post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify ads: Are you using them the smart way? - Voice123\" \/>\n<meta property=\"og:description\" content=\"Learn how to create Spotify ads with AV formats, targeting, creative tips, and realistic Spotify advertising cost guidance in this post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-20T11:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5053985.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify ads: Are you using them the smart way? 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That\u2019s where your <strong>Spotify ads<\/strong> reach broad audiences. Premium music remains ad-free, though podcasts can include ads depending on the show.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/#faq-question-1679500472752","position":2,"url":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/#faq-question-1679500472752","name":"Why am I now getting ads on Spotify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If you\u2019re on the Free tier or listening to ad-supported content, you\u2019ll hear <strong>Spotify advertisements<\/strong>. Some shows include <strong>podcast ads<\/strong> even for Premium users, based on creator monetization choices.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/#faq-question-1681916159175","position":3,"url":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/#faq-question-1681916159175","name":"Can you turn off ads on Spotify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>Upgrade to Premium<\/strong> for ad-free music. For podcasts, availability of an ad-free experience depends on the show\u2019s monetization and distribution. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/#faq-question-1755525047353","position":4,"url":"https:\/\/voice123.com\/blog\/the-voice-over-industry\/spotify-ads\/#faq-question-1755525047353","name":"Are there ads in Spotify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. <strong>Spotify advertising<\/strong> reaches Free-tier music listeners and many podcasts. That\u2019s why format planning (audio, video, podcast) and strong <strong>voice overs<\/strong> matter for impact and recall.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/28901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=28901"}],"version-history":[{"count":17,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/28901\/revisions"}],"predecessor-version":[{"id":34236,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/28901\/revisions\/34236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/28910"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=28901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=28901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=28901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}