{"id":28263,"date":"2023-02-16T03:45:21","date_gmt":"2023-02-16T11:45:21","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=28263"},"modified":"2025-01-13T00:54:12","modified_gmt":"2025-01-13T08:54:12","slug":"how-to-promote-a-podcast","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-promote-a-podcast\/","title":{"rendered":"How to promote a podcast in 2025"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Why ask the question <strong><em>How to promote a podcast in 2025<\/em><\/strong> now? Well, consider this scenario: <em>You\u2019ve just released your podcast\u2019s 5th episode. Kudos to you! But since its launch, your podcast listenership hasn\u2019t budged from the last 10 listeners you gained over 2 months ago.<\/em> Understandably, you might feel like your business podcast is in a bit of a checkmate corner. So, it\u2019s time for some serious podcast promotion!\u00a0<\/p>\n\n\n\n<p>A podcast marketing strategy is exactly what you need to push your content over the line into gaining traction \u2013 new users, a brand following, and establishing your name in the industry.&nbsp; Although there are over 464 million people listening to podcasts every day, with so many options available, it can be challenging to get your show noticed. That\u2019s why at <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=cta-text&amp;utm_campaign=sign-ups&amp;utm_content=v-intro\">Voice123<\/a>, we\u2019re bringing you 5 effective strategies on how to promote a podcast with practical social media tactics to help you achieve the best podcast promotion results.<\/p>\n\n\n\n<p><em>Welcome to How to Promote a Podcast 101!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is podcast promotion?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"297\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"how to promote a podcast\" class=\"wp-image-28271 lazyload\" style=\"aspect-ratio:0.99;width:311px;height:auto\" sizes=\"(max-width: 297px) 100vw, 297px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/young-girl-with-headphones-in-a-music-store-2021-08-26-15-47-50-utc-297x300.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/young-girl-with-headphones-in-a-music-store-2021-08-26-15-47-50-utc-297x300.jpg 297w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/young-girl-with-headphones-in-a-music-store-2021-08-26-15-47-50-utc-495x500.jpg 495w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/young-girl-with-headphones-in-a-music-store-2021-08-26-15-47-50-utc.jpg 623w\"><\/figure>\n\n\n\n<p>Podcast promotion is the use of specific podcast marketing strategies to increase the visibility, reach, and listenership of your podcast and showcase your related products or services. A podcast marketing strategy usually includes paid ads, publishing your content strategically, customizing podcast clips for social media, press releases to promote your podcast, cross-promotions with other podcasters, and using email newsletters or interactive platforms to engage with your audience and create a loyal following around your content.&nbsp;<\/p>\n\n\n\n<p>Podcast promotion is the best method to help people discover your podcast because how could they listen to something they don\u2019t know exists? So, whether your company is a startup or an industry expert, podcast promotion can help you leverage your current users and audiences and appeal to new ones. With that in mind, here are five strategies on how to promote a podcast in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to promote a podcast<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Use the right social media channels to market your podcast<\/em><\/li>\n\n\n\n<li><em>Utilize word-of-mouth growth marketing<\/em><\/li>\n\n\n\n<li><em>Invite guests to cross-promote your podcast<\/em><\/li>\n\n\n\n<li><em>Create catchy <\/em><a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-create-podcast-intros-that-attract-listeners\/\"><em>podcast intros and outros<\/em><\/a><\/li>\n\n\n\n<li><em>Start an email newsletter to interact with your audience<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>So, let\u2019s take the 5 points mentioned above and get down to the nitty-grit<\/strong>ty:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Use the right social media channels to market your podcast<\/strong><\/h3>\n\n\n\n<p>You wouldn\u2019t try to buy a car from a grocery store, so why advertise your podcast where your audience isn\u2019t? You could use a blog or website to promote the content once it\u2019s published, but why not think of more specific channels? For example, if your content is current events-based, consider engaging a <em>Twitter<\/em> audience to share updates on real-time stories. But if the content is pop culture, use <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/tiktok-marketing-time-is-running-out-to-get-onboard\/\">TikTok marketing<\/a>, <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-threads\/\">Instagram Threads<\/a>, or <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-make-youtube-shorts-that-generate-traffic\/\">YouTube Shorts<\/a> to spread the word on each episode. You could also use catchy visuals to create specific posts with a link to your podcast.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Utilize word-of-mouth growth marketing to promote your podcast<\/strong><\/h3>\n\n\n\n<p>How often have you been on forums, Facebook, or WhatsApp groups to get reviews on a new restaurant? Why? Because you trust the recommendations of people, you know. In fact, <a href=\"https:\/\/www.edisonresearch.com\/the-podcast-consumer-2019\/\">66% of podcast consumers<\/a> trust recommendations from friends and family. So, word-of-mouth marketing from people who have already listened to and enjoyed your podcast counts more than any cold advertising strategy and increases the likelihood of potential listeners tuning into your podcast. If you can, your users would undoubtedly appreciate a loyalty discount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Invite guests to cross-promote your podcast<\/strong><\/h3>\n\n\n\n<p>Cross-promotion for podcasts involves inviting other podcasters to appear as guests on your show, and then you can feature as a guest on their show. This allows you to mention each other\u2019s work during episodes, or you can even collaborate to produce joint episodes. With cross-promotion, you introduce each respective audience to a new potential podcast of interest, and you can also use social media channels to increase your visibility.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Create catchy podcast intros and outros<\/strong><\/h3>\n\n\n\n<p>If the golden rule of show running is getting listeners to the end of a podcast, the silver rule would be to use <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-create-podcast-intros-that-attract-listeners\/\">podcast intros<\/a> to get them to the middle. Now, when you really believe in your content, it might be tempting to just race to the <em>meat<\/em> of the episode. But intros can hook an audience\u2019s attention, making your podcast a listener\u2019s favorite. It\u2019s also important to have a strong conclusion that includes a call to action, so listeners will join your next episode, participate in an online discussion, and share your podcast with their friends and family.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Start an email newsletter to interact with your audience<\/strong><\/h3>\n\n\n\n<p>Of all the digital marketing channels available, email marketing is the one that helps you make money. In fact, you can expect an <a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-statistics\/#:~:text=Email%20marketing%20has%20a%20return,of%20marketing%20%E2%80%94%20digital%20or%20otherwise.\">ROI of $36 for every $1 spent<\/a>. So, by crafting interesting episode descriptions and links, sharing episode updates, exclusive bonus content, or behind-the-scenes peeks, you can incentivize subscribers to tune in to your podcast and enhance listener engagement.<\/p>\n\n\n\n<p>Now that we\u2019ve covered some of the best ways to promote a podcast let\u2019s look at four techniques on how to market a podcast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to market a podcast in 4 ways<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Submit your content to podcast directories<\/strong><\/h3>\n\n\n\n<p>The most prominent players in podcasting directories seem to be <a href=\"https:\/\/apps.apple.com\/us\/app\/apple-podcasts\/id525463029\">Apple Podcasts<\/a> and <a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a>, <a href=\"https:\/\/chartable.com\/blog\/apple-podcasts-vs-spotify-which-is-more-popular?\">in that order<\/a>. But Apple Podcasts and Spotify aren\u2019t necessarily the all-encompassing answers. Here\u2019s the best strategy: <strong>get on all of the platforms<\/strong>. There\u2019s no harm in doing it! There may be listeners who prefer smaller podcasting directories like <em>Overcast<\/em>, and you\u2019d miss them if you only tried for the big two.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Hire an influencer to promote your podcast<\/strong><\/h3>\n\n\n\n<p>Influencer marketing is effective because people believe influencers are a source of credible and inspiring content. It can be time-consuming to focus on blog posts, <a href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/instagram-voice-over-reels\/\">Instagram reels<\/a>, or other forms of social media marketing to promote your podcast. But this is an <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/\">influencer\u2019s playground<\/a>, and they can reach thousands, even millions, of potential listeners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Leverage your existing network<\/strong><\/h3>\n\n\n\n<p>You can promote your podcast by leveraging your existing network. By reaching out to your professional, social, and personal contacts and encouraging them to spread the word and endorse your podcast, you can increase your podcast\u2019s organic growth through trusted recommendations. Because not only do people trust people, but they also trust people they know.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use social media to market your podcast<\/strong><\/h3>\n\n\n\n<p>Most podcasters market their podcast on channels like Facebook, Instagram, Twitter, Pinterest, or LinkedIn. Regardless of the channel you settle on, there are 3 specific ways you can harness social media marketing for a company podcast. <strong>First<\/strong>, <em>use social media<\/em> to share your content because you can establish brand connections with millions of people. <strong>Next<\/strong>, <em>collaborate with brands <\/em>that align with your audience. If your focus is video games, you can target voice overs industries like game design or video production. <strong>Finally<\/strong>, <em>host live events<\/em> either online or offline to get people talking about your show to their contact circle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts on how to promote a podcast<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"how to promote a podcast\" class=\"wp-image-31778 lazyload\" style=\"aspect-ratio:1.5015015015015014;width:383px;height:auto\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/items-for-recording-online-podcast-studio-microp-2022-11-15-06-04-52-utc-500x333.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/items-for-recording-online-podcast-studio-microp-2022-11-15-06-04-52-utc-500x333.jpg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/items-for-recording-online-podcast-studio-microp-2022-11-15-06-04-52-utc-300x200.jpg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/items-for-recording-online-podcast-studio-microp-2022-11-15-06-04-52-utc-768x512.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/items-for-recording-online-podcast-studio-microp-2022-11-15-06-04-52-utc-1536x1024.jpg 1536w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/items-for-recording-online-podcast-studio-microp-2022-11-15-06-04-52-utc-2048x1365.jpg 2048w\"><\/figure>\n\n\n\n<p>Podcast promotion helps you expand the reach of your podcast while building your brand, exposing it to new customers, and establishing a solid marketing channel. So, use podcast marketing strategies like getting featured on directories and channels, asking your existing audience to share it, getting guests to mention it on their podcast, creating interesting intros and outros, and starting an email newsletter to achieve listener growth.&nbsp;<\/p>\n\n\n\n<p>Now that you have the marketing tools you need to promote a podcast, head on over to <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=cta-popup&amp;utm_campaign=sign-ups&amp;utm_content=eoa-search\">Voice123<\/a> for incredible <a href=\"https:\/\/voice123.com\/pages\/categories\/podcast-voice-actors\/\">podcast voice overs.<\/a> Or consider using our Managed Services and have our team manage your podcast voice overs from the intro to the outro!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs on how to promote a podcast<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1673533243251\"><strong class=\"schema-faq-question\"><strong>How to promote a podcast<\/strong>?<\/strong> <p class=\"schema-faq-answer\">Use the right social media channels to market your podcast, utilize word-of-mouth growth marketing, invite guests to cross-promote your podcast, create catchy podcast <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-create-podcast-intros-that-attract-listeners\/\">intros and outros<\/a>, and start an email newsletter to interact with your audience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675689668188\"><strong class=\"schema-faq-question\">How do I market a podcast?<\/strong> <p class=\"schema-faq-answer\">By submitting your podcast to podcast directories, hiring an influencer, leveraging your network, and making use of social media.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why ask the question How to promote a podcast in 2025 now? Well, consider this scenario: You\u2019ve just released your podcast\u2019s 5th episode. Kudos to you! But since its launch, your podcast listenership hasn\u2019t budged from the last 10 listeners you gained over 2 months ago. Understandably, you might feel like your business podcast is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-promote-a-podcast\/\"> <span class=\"screen-reader-text\">How to promote a podcast in 2025<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":28270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[74,1499,974,1500,13],"class_list":["post-28263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-marketing","tag-marketing-your-podcast","tag-podcasts","tag-promoting-your-podcast","tag-voice123"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to promote a podcast in 2025<\/title>\n<meta name=\"description\" content=\"So you started 2025 with a podcast to promote your business? Great! But do you know how to promote a podcast successfully? Find out here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-promote-a-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to promote a podcast in 2025\" \/>\n<meta property=\"og:description\" content=\"So you started 2025 with a podcast to promote your business? Great! But do you know how to promote a podcast successfully? Find out here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-promote-a-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T11:45:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T08:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2023\/02\/happy-people-doing-podcast-online-using-microphone-2022-01-18-23-48-39-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to promote a podcast in 2025","description":"So you started 2025 with a podcast to promote your business? Great! But do you know how to promote a podcast successfully? Find out here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-promote-a-podcast\/","og_locale":"en_US","og_type":"article","og_title":"How to promote a podcast in 2025","og_description":"So you started 2025 with a podcast to promote your business? Great! But do you know how to promote a podcast successfully? 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