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Generally speaking, voice actors bring a written script<\/a> to life. This could be for a commercial, TV show, or even a documentary. Their tone and emotion are really what cements a brand’s message. Aaron Paul<\/strong>, star of Breaking Bad, really gets a meaningful tone<\/strong> down to a science in the Mazda Driver\u2019s Life commercial<\/a>. He modifies his voice based on certain milestones in the on-screen character\u2019s life. <\/p>\n\n\n\n For example, he raises his pitch in excitement when the character is with college friends but lowers it to a more soothing level when the character is on a road trip with his soon-to-be wife. Through tone variations, the viewer is drawn into the emotional journey of the character during the specific scenes. This helps viewers better connect Mazda to the feeling of fulfillment. So, scripted lines may lead the way but it\u2019s the voice actor that really drives home the message. <\/p>\n\n\n\n Learn more about how much does a voice actor cost in this complete guide to hiring voice actors on Voice123!<\/a><\/strong><\/p>\n\n\n\n When choosing the best voice actor<\/a> for your project, aspects such as word count, recording duration, union rates, and experience all play a role in determining the voice actor\u2019s fee. Voice123 also provides a voice over rate<\/a> guide to help you calculate how much you can expect to pay. <\/p>\n\n\n\n Timing is a critical determiner of a voice actor’s cost because a thirty-second commercial will obviously have a much shorter investment time compared to a ninety-minute documentary. An example of rates based on duration are:<\/p>\n\n\n\n Experience and recognition are two factors linked to higher voice actor costs. Just like a carpenter hones his craft over years of practice, voice actors likewise improve their skills with experience. And having an experienced voice can add both emotional dynamics and intrigue to your project. When it comes to celebrity voice overs, however, you can naturally expect to pay much higher voice actor rates compared to a lesser-known voice actor. <\/p>\n\n\n\n For example, Morgan Freeman\u2019s<\/strong> voice over for the March of the Penguins documentary<\/a> adds not just depth but class and emotion as well. So consider what is worth the investment to you. At the end of the day, the voice actor you choose will become an extension of your brand. So, whether it\u2019s an experienced or lesser-known voice, the actor you choose should ideally represent you to your customers. <\/p>\n\n\n\n Depending on the country, certain projects may have to comply with industry or union standard rates. In the United States, the voice actor union is called SAG AFTRA<\/a> (The Screen Actors Guild – American Federation of Television and Radio Artists), whereas if your project were in Canada for example, you\u2019d have to go through ACTRA<\/a> (The Alliance of Canadian Cinema, Television, and Radio Artists).<\/p>\n\n\n\n In a nutshell, several factors weigh in on voice over rates. You need to consider if the project will be broadcast on radio, or TV, or if it\u2019s a non-broadcast project such as e-learning videos<\/a>. For broadcast projects, local, national, or global areas need to be considered along with the length of time the broadcast will run, such as a few weeks or even a year. If it\u2019s non-broadcast however, the rate is calculated based on word count or finished length.<\/p>\n\n\n\n AI voices<\/a> although used by some can never replace the vocal quality of a seasoned voice actor. So, factoring the cost of a voice actor into your project’s budget will be well worth the ROI. That\u2019s of course, where Voice123\u2019s pro voice actors can work for you. Since your project aims to reach your target market, working with a voice actor to achieve just the right balance of tone and dynamic emotion is a sure way to move your target audience. <\/p>\n\n\n\n If you\u2019re a first-time client, why not give Voice123<\/a> a go, we guarantee that you won\u2019t be disappointed. Simply post a project, for free<\/a> to start the process. This gives you access to custom audition samples that match your project requirements. All you have to do next is listen, book, and wait to receive your final recording. So, whether you\u2019re looking for a Morgan Freeman<\/em> or an Aaron Paul<\/em>, Voice123<\/a> has a wide range of superbly talented voice actors to suit all your acting and pricing needs. <\/p>\n\n\n\n And on that final note, we\u2019d like to take a moment to wish you well in the world of voice overs.<\/p>\n","protected":false},"excerpt":{"rendered":" Figuring out how much does it cost to hire a voice actor can seem a little overwhelming at first. Especially since multiple factors determine a voice actor\u2019s pay. Technically, what you should pay as a client depends largely on the project type. But on the plus side, voice over rates don\u2019t follow a one-size-fits-all rule, …<\/p>\nWhat factors determine how much does it cost to hire a voice actor?<\/strong><\/h2>\n\n\n\n
Word count recording duration <\/strong><\/h3>\n\n\n\n
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Experience and recognition <\/strong><\/h3>\n\n\n\n
Union and non-union rates <\/strong><\/h3>\n\n\n\n
Broadcast vs non-broadcast<\/strong><\/h3>\n\n\n\n
Final thoughts on how much does it cost to hire a voice actor <\/strong><\/h2>\n\n\n\n
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