{"id":23523,"date":"2022-06-12T11:55:31","date_gmt":"2022-06-12T18:55:31","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=23523"},"modified":"2023-01-03T11:19:59","modified_gmt":"2023-01-03T19:19:59","slug":"how-to-best-take-advantage-of-the-times","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-best-take-advantage-of-the-times\/","title":{"rendered":"How to best take advantage of the times"},"content":{"rendered":"\n

If you\u2019ve paid attention to marketing trends<\/a>, it seems that businesses are always trying to take advantage of the times.<\/p>\n\n\n\n

With trends starting and passing at lightning speeds, to be an effective marketer, you ought to have a keen eye for what\u2019s going on in the world, and hence, the consumer\u2019s mind. Whether it\u2019s keeping up with the Kardashians, or\u00a0bashing Burger King\u2019s latest pride burger<\/a>, staying relevant means staying in business<\/a>.<\/p>\n\n\n\n

So to hone our senses for keeping up with the times, why don\u2019t we look at something that\u2019s been affecting us globally \u2014 rising gas prices.<\/p>\n\n\n\n

\"take
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Take advantage of the times: some context<\/h2>\n\n\n\n

Ever since Russia invaded Ukraine on the 24th of February, 2022, the US has experienced record gas prices<\/a>. And it\u2019s not just the U.S. that\u2019s been feeling the burn of the war. The cost of food, energy and materials have been \u201csurging at rates not seen for decades<\/a>,\u201d in Europe.<\/p>\n\n\n\n

Turning our attention back to fuel prices, the disruption of oil exports from Russia has put a chokehold on the supply of gas around the world. That\u2019s caused gas prices to rise to over $5 a gallon in over 10 U.S. states, breaking the historical record of $4.11 a gallon which was set in 2008.<\/p>\n\n\n\n

To make matters worse, on June 8, 2022, a fire broke out at a large US export terminal<\/a>, pushing Europe\u2019s natural gas prices even higher. UK prices soared as much as 39%.<\/p>\n\n\n\n

It\u2019s really not looking great for gas prices, and even prices in general around the world. So what do marketers do in this situation? Aside from biting the bullet and spending more on gas than they ever have in their life, they turn this global concern into an opportunity to connect with their audiences – and yes: take advantage of the times, while being sensitive at the same time, no?<\/p>\n\n\n\n

\"take
Image: Envato<\/figcaption><\/figure>\n\n\n\n

<\/a>Businesses offer relief<\/h2>\n\n\n\n

When gas and food prices are high, and spirits are low, a little financial help goes a long way. Businesses like Krispy Kreme<\/a>, Bojangles<\/a>, and even two Cannabis companies<\/a> knew that very well, and offered relief in these trying times by taking advantage of the times in a good way. While it\u2019s funny to think a donut shop, a fried chicken fast food joint, and weed companies could alleviate gas prices, it\u2019s actually endearing to see them try. <\/p>\n\n\n\n

Krispy Kreme<\/h3>\n\n\n\n

For Krispy Kreme\u2019s attempt at resonating with its customers, it launched a campaign to lower the cost of their donuts to the price of a gallon of gas.<\/a><\/p>\n\n\n\n

When you take a $10 box of delicious donuts and sell them for about $4.11 \u2014 that\u2019s a great deal. And more than a deal, if you went and bought these cheap donuts in the spirit of dealing with surging gas prices, it kind of feels like Krispy Kreme has your back. Or your stomach.<\/p>\n\n\n\n

Bojangles<\/h3>\n\n\n\n

Bojangles took a more direct approach at helping customers pay for gas, by offering $10 gas gift cards for every purchase of a 12 or 20 piece fried chicken family meal<\/a>. That\u2019s another great deal! 10 dollars go straight to paying for your gas, and the food fills your stomach.<\/p>\n\n\n\n

Here\u2019s what Bojangles\u2019 Chief Brand and Marketing Officer had to say about it. \u201cSoutherners are known for being friendly neighbors, so as a Southern brand, it\u2019s in our DNA to want to help our customers who are feeling the pain of soaring gas prices.\u201d<\/a> What a smart play by Bojangles, tuning into the hearts of their customers and offering a hand.<\/p>\n\n\n\n

Jars Cannabis & Hyman<\/h3>\n\n\n\n

Two Cannabis companies, JARS Cannabis<\/a> and HYMAN<\/a>, partnered together to hand out $70,000 in gas cards to their customers in Michigan. For every purchase of a limited edition jar of a HYMAN product, customers received a $25 Speedway gas card.<\/p>\n\n\n\n

Take advantage of the times, but put your heart in it!<\/h2>\n\n\n\n

A successful campaign that tackles the struggles of everyday living, has to have the heart behind it. People will know when it\u2019s BS and only done for PR.<\/p>\n\n\n\n

\"take
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Earlier we mentioned Burger King\u2019s failed attempt at celebrating Pride Month \u2014 happy Pride Month by the way! \u2014 by introducing their pride burger<\/a>. It comes in two versions, one with both buns being the top piece (round and topped with sesame seeds), or with both buns being 2 bottom pieces.<\/p>\n\n\n\n

Misplaced Pride?<\/h3>\n\n\n\n

People didn\u2019t like the they took advantage of the times at all<\/a>. They thought that the buns had little to do with the LGBTQ+ community, and that the rainbow-coated ad had pride-washing written all over it. People complained that if Burger King really wanted to support the community, they would donate to organizations instead of promoting this silly burger.<\/p>\n\n\n\n

It goes to show that if you as a business are trying to directly alleviate a customer\u2019s pain point, whether related to your product or not, it has to be earnest and heartfelt. Find out what the community is really saying, and don\u2019t assume your campaign will make them swoon…<\/p>\n\n\n\n

In conclusion<\/h2>\n\n\n\n

If you\u2019re ever looking for an easy way to take advantage of the times and getting into your customer\u2019s hearts, consider using a professional voice over<\/a> to get your message across. Find the perfect voice for your project from Voice123<\/a>! The human voice can work magic when connecting your message with your audience!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Post a project and book a voice actor now!<\/h2>

Let’s do it<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve paid attention to marketing trends, it seems that businesses are always trying to take advantage of the times. With trends starting and passing at lightning speeds, to be an effective marketer, you ought to have a keen eye for what\u2019s going on in the world, and hence, the consumer\u2019s mind. Whether it\u2019s keeping …<\/p>\n

How to best take advantage of the times<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":23524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[74,1301,1356,210,2,13],"class_list":["post-23523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-marketing","tag-marketing-trends","tag-taking-advantage-of-marketing-trends","tag-voice-acting","tag-voice-actor","tag-voice123"],"acf":[],"yoast_head":"\nHow to best take advantage of the times - 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