{"id":23202,"date":"2022-05-08T06:48:44","date_gmt":"2022-05-08T13:48:44","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=23202"},"modified":"2022-08-24T06:17:55","modified_gmt":"2022-08-24T13:17:55","slug":"influencer-marketing-and-how-to-make-best-use-of-it","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/","title":{"rendered":"\ufffcInfluencer marketing and how to make best use of it!"},"content":{"rendered":"\n

We get why marketing can be difficult. There are just so many strategies – including influencer marketing. TikToks, Reels, YouTube Ads, podcast spots, email campaigns, social media branding, and sooner than we know it, we\u2019ll be all figuring out our marketing strategies for the Metaverse<\/a>.<\/p>\n\n\n\n

But as each strategy rolls out, entering the maze that is modern marketing, there are still the ones that have already found their paths, holding strong in both business and busy-ness. <\/p>\n\n\n\n

Our maze winner today is influencer marketing.<\/p>\n\n\n\n

\"\"
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Some context on influencer marketing<\/h2>\n\n\n\n

When TikTok rose to stardom, influencer marketing took a back seat in terms of attention. Realistically, it was still going strong. The number of influencer marketing related services\/companies grew by 26% in 2021<\/a>. Furthermore, the industry is set to reach $16.4 billion  in 2022, up from $13.8 billion.<\/a><\/p>\n\n\n\n

Even so, with the average Joe creating the majority of viral TikTok content, marketers turned their heads to TikTok advertising strategies and leveraging user-generated content (UGC). Or at least, adopting the style of UGC in their marketing campaigns.<\/p>\n\n\n\n

It did seem like the nonchalant, average person was the new influencer. But as we had our eyes fixed on the latest trend, influencer marketing found a new home. Right in the center of UGC and the social platform people were fervently exploring.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Influencer
Image: TikTok<\/figcaption><\/figure>\n\n\n\n

Influencer marketing is big on TikTok<\/h2>\n\n\n\n

As impressive influencer marketing was on traditional social media platforms (Facebook, Instagram), influencer marketing on TikTok has impressive weight as well.<\/p>\n\n\n\n

We can take a look at skincare brand Eos as an example. They spent 21% of their entire marketing budget on TikTok, and it resulted in a 2500% increase in orders, 45,000% increase in site traffic, and 32.3 million views on the branded hashtag.<\/a> The ROI on that must be insane.<\/p>\n\n\n\n

Let’s home in…<\/h3>\n\n\n\n

How exactly did a campaign get such results? With not-safe-for-work (NSFW) content, of course. But not the NSFW content you\u2019re probably thinking of. TikTok influencer Carly Joy<\/a>, who has 1.1 million followers, posted a shaving tutorial exposing \u201cthe secret for how to bless your f-ing cooch.\u201d Viral stuff. The TikTok has 5 million likes, and gained 17.8 million views by April 2021.<\/p>\n\n\n\n

Eos said it led to a 25-fold increase in orders on its website, and 450-fold increase in site visits to its shave category.<\/a>Bless the cooch? More like blessing Eos. What do you think Eos did next? They doubled down.<\/p>\n\n\n\n

They released a limited edition product line named \u201cBless Your F#@%ing Cooch,\u201d<\/a> printed with Carly\u2019s directions. While it stopped there for the shaving cream, Eos continued their TikTok strategy with the branded hashtag #eosflavorlab.<\/p>\n\n\n\n

The lowdown<\/h3>\n\n\n\n

This project enlisted 11 artists from TikTok to create art pieces out of the Eos lip balms, and since launching, each video<\/a> has gained millions of engagements, and the hashtag has over 32.3 million views.<\/p>\n\n\n\n

The blessing with Carly Joy happened to be a brilliant intersection of influencer and UGC. It goes to show how combining valuable information with an entertaining format (TikTok UGC in this case) can create an incredibly powerful marketing campaign.<\/p>\n\n\n\n

But even if you weren\u2019t blessed with Carly\u2019s unique, candid showing, Eos\u2019 further efforts in #eosflavorlab shows that leveraging (popular) artists\u2019 and TikToker\u2019s reach is an effective way of marketing.<\/p>\n\n\n\n

Same formula, different ingredients<\/h2>\n\n\n\n
\"Influencer
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Structure-wise, influencer marketing remains the same. It\u2019s only the style of the content that has changed.<\/p>\n\n\n\n

Creators are the expert chefs here, supplying the ingredients for viral, effective marketing content. All the brands have to do is set up a program and let the creator do their thing.<\/p>\n\n\n\n

In a way, these influencers are the same as the average Joes we thought were running the UGC content. They\u2019re regular people after all, except they happen to have huge followings. What we\u2019re saying is, while TikTok might seem new and different, in terms of influencer marketing, it\u2019s not so different for businesses. Influencer marketing remains a strong option.<\/p>\n\n\n\n

It doesn\u2019t have to be mind-bogglingly expensive either. Just as marketers found niche, less expensive markets to market in (using low-cost options such as micro-influencers), you can be successful with low-cost strategies on TikTok too.<\/p>\n\n\n\n

SKINN Cosmetics<\/a>, a small skincare brand decided to bet on product seeding. They sent free products to influencers with no obligation to post<\/a>, and crossed their fingers that word-of-mouth sharing and organic content would take the lead.<\/p>\n\n\n\n

And it did. SKINN saw a 192% jump in sales<\/a> compared to the month prior to sending the products after an influencer mentioned SKINN\u2019s product in their social media. Plus, they saw a 19% increase in web traffic from social alone<\/a>.<\/p>\n\n\n\n

Final thoughts on influencer marketing<\/h2>\n\n\n\n

The bottom line is, influencer marketing works, even if it’s not really improving. The focus shouldn\u2019t be on TikTok itself, but rather the content that its users are making.<\/p>\n\n\n\n

Facebook and Instagram marketing weren\u2019t successful just because it was Facebook and Instagram, they was successful because of the millions of users these social platforms have. It\u2019s the style of content that makes TikTok seem like a player in a different league.<\/p>\n\n\n\n

Otherwise, it\u2019s still a social platform, and the same rules apply. Maybe that\u2019s worth keeping in mind the next time a social platform rises to stardom, if any.<\/p>\n\n\n\n

Also, always keep in mind that Voice123<\/a> has a vast selection of some of the finest professional voice actors<\/a> in the world for you to choose from. Posting a project<\/a> really is as simple as 1-2-3. Why not get on down an do it?<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Post a project and book a voice actor now!<\/h2>

Let’s do this!<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

We get why marketing can be difficult. There are just so many strategies – including influencer marketing. TikToks, Reels, YouTube Ads, podcast spots, email campaigns, social media branding, and sooner than we know it, we\u2019ll be all figuring out our marketing strategies for the Metaverse. But as each strategy rolls out, entering the maze that is …<\/p>\n

\ufffcInfluencer marketing and how to make best use of it!<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":23205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1337,1338,74,210,4,804,13,1339],"class_list":["post-23202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-influencer","tag-influencer-marketing","tag-marketing","tag-voice-acting","tag-voice-over","tag-voice-over-industry","tag-voice123","tag-voiceover-voice-actor"],"acf":[],"yoast_head":"\n\ufffcInfluencer marketing and how to make best use of it! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Influencer marketing works if you want to promote your product or service, but it's important to know how to make best use of it. Here's how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ufffcInfluencer marketing and how to make best use of it! - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing works if you want to promote your product or service, but it's important to know how to make best use of it. Here's how!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-08T13:48:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T13:17:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/05\/cheerful-african-american-man-influencer-broadcast-2021-09-01-16-41-02-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ufffcInfluencer marketing and how to make best use of it! - VoiceTalks","description":"Influencer marketing works if you want to promote your product or service, but it's important to know how to make best use of it. Here's how!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/","og_locale":"en_US","og_type":"article","og_title":"\ufffcInfluencer marketing and how to make best use of it! - VoiceTalks","og_description":"Influencer marketing works if you want to promote your product or service, but it's important to know how to make best use of it. Here's how!","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2022-05-08T13:48:44+00:00","article_modified_time":"2022-08-24T13:17:55+00:00","og_image":[{"width":1200,"height":634,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/05\/cheerful-african-american-man-influencer-broadcast-2021-09-01-16-41-02-utc.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"\ufffcInfluencer marketing and how to make best use of it!","datePublished":"2022-05-08T13:48:44+00:00","dateModified":"2022-08-24T13:17:55+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/"},"wordCount":963,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/05\/cheerful-african-american-man-influencer-broadcast-2021-09-01-16-41-02-utc.jpg","keywords":["influencer","influencer marketing","marketing","voice acting","voice over","voice over industry","Voice123","voiceover voice actor"],"articleSection":["Marketing trends & tactics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/","name":"\ufffcInfluencer marketing and how to make best use of it! - VoiceTalks","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/05\/cheerful-african-american-man-influencer-broadcast-2021-09-01-16-41-02-utc.jpg","datePublished":"2022-05-08T13:48:44+00:00","dateModified":"2022-08-24T13:17:55+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Influencer marketing works if you want to promote your product or service, but it's important to know how to make best use of it. Here's how!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/05\/cheerful-african-american-man-influencer-broadcast-2021-09-01-16-41-02-utc.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/05\/cheerful-african-american-man-influencer-broadcast-2021-09-01-16-41-02-utc.jpg","width":1200,"height":634,"caption":"Image of an influencer"},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/influencer-marketing-and-how-to-make-best-use-of-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing trends & tactics","item":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/"},{"@type":"ListItem","position":3,"name":"\ufffcInfluencer marketing and how to make best use of it!"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/23202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=23202"}],"version-history":[{"count":6,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/23202\/revisions"}],"predecessor-version":[{"id":24407,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/23202\/revisions\/24407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/23205"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=23202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=23202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=23202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}