{"id":23184,"date":"2022-05-02T05:28:40","date_gmt":"2022-05-02T12:28:40","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=23184"},"modified":"2022-08-24T06:18:25","modified_gmt":"2022-08-24T13:18:25","slug":"ar-filters-how-to-make-them-work-best-for-marketing","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/ar-filters-how-to-make-them-work-best-for-marketing\/","title":{"rendered":"AR filters: how to make them work best for marketing!"},"content":{"rendered":"\n

Have you ever walked past a toy shop, or watched a commercial for a toy you really wanted (we\u2019re looking at you Super Soaker CPS 3000<\/a>) and experienced the fun of actually getting to play with it? We\u2019re here to tell you AR filters, or augmented reality<\/em> filters, are the Super Soaker CPS 3000 of social media marketing.<\/p>\n\n\n\n

You can think of traditional promo ads and videos as the commercials for the toy. They do what you expect \u2014 get the message across, share the appeal, and call to action. We\u2019ve been there, done that.<\/p>\n\n\n\n

AR filters on the other hand, are an entirely different experience. It\u2019s like actually receiving the Super Soaker. You can play with it, experience its power, fiddle with its features and just have fun. AR filters give the same experience, except it\u2019s with your brand\u2019s toy.<\/p>\n\n\n\n

It\u2019s your brand\u2019s product or service that people have fun with, experience and enjoy. And that can do so much more than simply watching the commercial. AR filters are the future of marketing, and it\u2019s best to keep your head in the frame.<\/p>\n\n\n\n

\"AR
Image: Envato<\/figcaption><\/figure>\n\n\n\n

What is an AR (augmented reality) filter?<\/h2>\n\n\n\n

An AR filter is an interactive experience that lets you put digital objects in a real-world environment<\/a>. Check out this video list of AR filters<\/a>. It\u2019s really neat how some brands are finding ways to engage audiences.<\/p>\n\n\n\n

Let\u2019s think about the Oreo AR filter for a second. It\u2019s a fun multiplayer game you could play with a nearby friend or family member. Gamification is a great way to increase engagement with a brand, and this is a perfect example.<\/p>\n\n\n\n

Imagine playing this game and having to do grocery shopping after. Maybe you\u2019re feeling like a treat. What comes to mind? Probably Oreos.<\/p>\n\n\n\n

These AR filters can be even more immersive, transforming people\u2019s faces, demonstrating how clothes might look on a person, enabling people to interact with your brand in a way that hasn\u2019t been done before.<\/p>\n\n\n\n

<\/a>Benefits of AR filters<\/h2>\n\n\n\n

Firstly, AR filters can be extremely cost-effective. For a cheap AR filter that\u2019s customizable and easy to make, you could easily make millions of impressions. Heck, if your AR filter starts trending, you could really start to optimize the cost effectiveness of your filter.<\/p>\n\n\n\n

That brings us to another benefit of AR filters, the ability to go viral. AR filters have the chance to be the toy that everyone wants, and can have (like a fidget spinner<\/a>). Everyone gets to play with it. Everyone sees people playing with it, and they want to play with it. It\u2019s virality in action, and it\u2019s something an ad could never achieve on the same level.<\/p>\n\n\n\n

That\u2019s another advantage of AR filters, its ability to make impressions on a massive scale. According to Gloam<\/a>, AR filters are 4 times more engaging than mobile video and have 70% better memory recall than non-AR content. It\u2019s really looking like the next generation of social media marketing.<\/p>\n\n\n\n

\"AR
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Using AR filters is all about engagement<\/h2>\n\n\n\n

AR filters let people try before they buy, except from the comfort of their own homes. It doesn\u2019t even have to be clothing, think about virtually placing furniture in your home to see if it fits. Thinking about painting your wall? Why not let the AR filter paint it for you to help you find the right shade?<\/p>\n\n\n\n

AR filters started popping up for public use around 2019<\/a>. When it started, the ideas were simple. They usually revolved around a \u201cwhich character are you?\u201d theme, or stuck to personality tests.<\/p>\n\n\n\n

But brands are starting to recognize the potential of engaging with their customers. It\u2019s like realizing they have the ability to host demos, anytime, anywhere, personally for each of their customers. It\u2019s boggling to think about.<\/p>\n\n\n\n

To mirror the latent potential of this kind of brand-consumer engagement, ad revenue in AR is projected to grow from $68 million in 2019, to $13 billion in 2022<\/a>. Whoa. If anything, this goes to show that there\u2019s a heck of a lot of engagement coming up.<\/p>\n\n\n\n

AR filters: it’s the future!<\/h2>\n\n\n\n

This kind of jump from static, uninspired videos to engaging experiences truly marks a new era in marketing. Instead of product promotion, it becomes about experiences, it becomes about the stories we want to tell and feel.<\/p>\n\n\n\n

And in the context of a post-pandemic world that is aching for experiences, imagine just how far AR filters could take the human experience.<\/p>\n\n\n\n

Until virtual reality catches up, it looks like AR filters are going to leave a mark in the way we experience content, brands, and the way we connect with each other. Yes, it is the new Super Soaker CPS 3000.<\/p>\n\n\n\n

Oh – and by the way, never for get that making use of the services of a professional voice actor<\/a> like those you’ll find on Voice123<\/a> is the best possible way to speak for yourself as a business and be heard!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Post a project and book a voice actor now!<\/h2>

And: go!<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Have you ever walked past a toy shop, or watched a commercial for a toy you really wanted (we\u2019re looking at you Super Soaker CPS 3000) and experienced the fun of actually getting to play with it? We\u2019re here to tell you AR filters, or augmented reality filters, are the Super Soaker CPS 3000 of social …<\/p>\n

AR filters: how to make them work best for marketing!<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":23187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1340,1341,74,562,2,4,13],"class_list":["post-23184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-augmented-reality","tag-interactive-marketing","tag-marketing","tag-virtual-reality","tag-voice-actor","tag-voice-over","tag-voice123"],"acf":[],"yoast_head":"\nAR filters: how to make them work best for marketing! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"You want your business to stand out in the overcrowded online marketplace? 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