{"id":22622,"date":"2022-02-13T12:26:19","date_gmt":"2022-02-13T20:26:19","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=22622"},"modified":"2022-08-24T06:41:17","modified_gmt":"2022-08-24T13:41:17","slug":"social-advertising-is-becoming-pay-to-play","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/","title":{"rendered":"Social advertising is becoming pay to play. You ready?"},"content":{"rendered":"\n

You heard that right folks, if you\u2019re planning on social advertising, you better be paying.<\/p>\n\n\n\n

Sorry, we don\u2019t mean to make it sound like a ransom note. But if you want your advertising to go well, you should seriously consider paying for it.<\/p>\n\n\n\n

It\u2019s not like you can\u2019t get by by just growing organically. But these days, in such competitive and saturated environments, you\u2019re going to need those fertilizers.<\/p>\n\n\n\n

According to Hootsuite\u2019s 2022 Social Media Trends Survey, 43% of respondents said \u201cthe decline of organic reach and the need to increase paid advertising budgets\u201d was their biggest challenge on social media.\u201d<\/a><\/p>\n\n\n\n

This challenge was second only to consistently coming up with ideas for content, which is a pretty important thing to compete with. The end times are near for pure organic growth. Let\u2019s take a look into it.<\/p>\n\n\n\n

\"Social
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Social advertising: some context<\/h2>\n\n\n\n

This isn\u2019t news; organic reach has been declining ever since platforms introduced paid ads. With paid ads available, ads could be effectively targeted towards certain target audiences via carefully-created algorithms.<\/p>\n\n\n\n

That\u2019s why the moment you talk about getting a new toaster, you start seeing sponsored<\/em> ads for the Mitsubishi TO-ST1-t<\/a>.<\/p>\n\n\n\n

Over time, these algorithms got better and better. And social platforms have no interest in making their organic algorithms as good as the paid algorithms. So as it stands now, it\u2019s a freemium market<\/a>.<\/p>\n\n\n\n

Facebook once said that brand posts reach about 16% of their fans, which is now a measly 2.5%<\/a>. While it\u2019s always good to have content that has the capacity to grow organically \u2014 being interesting, unique and valuable \u2014 it\u2019s more important now to use the benefits of paid marketing.<\/p>\n\n\n\n

Businesses have been realizing this over the years. Beyond the 43% of respondents who said the decline of organic reach and the need to increase paid advertising budgets was their biggest challenge on social media, small to medium-sized businesses said the same concern was in fact their number one challenge<\/a>.<\/p>\n\n\n\n

With the decline in organic reach and Apple\u2019s option to opt out of tracking<\/a>, this leaves businesses who grew their audiences organically on social platforms in a tough position. They must reinvent their marketing strategy.<\/p>\n\n\n\n

\"Social
Image: Envato<\/figcaption><\/figure>\n\n\n\n

It\u2019s time to learn paid advertising<\/h2>\n\n\n\n

Like all the other businesses that participated in Hootsuite\u2019s survey, maybe increasing paid advertising budgets should be on your list of priorities too.<\/p>\n\n\n\n

Paid advertising can amplify your reach (how many people see your posts), increase brand awareness, improve your targeting and generate leads at a rate which organic wouldn\u2019t have.<\/p>\n\n\n\n

We\u2019re not saying you should put all your eggs into that basket either, we understand some businesses have spent years catering towards audiences they\u2019ve organically grown over the years. <\/p>\n\n\n\n

Well, the good news is that paid advertising is budgetable. You can put as much or as little as you want into it, meaning there\u2019s room for experimentation. Meanwhile, you can keep up the work you do on organic social media \u2014 increasing brand awareness, providing customer service, engaging your audience, and showing your brand\u2019s personality.<\/p>\n\n\n\n

In any case, whether you\u2019re ready to advertise or not, getting yourself acquainted with paid advertising is a good \u2014 if not necessary \u2014 idea.<\/p>\n\n\n\n

<\/a>Final thoughts<\/h2>\n\n\n\n

It\u2019s funny. This pay-to-play model is something we\u2019re all familiar with, whether in advertising or not. Because in one way or another, we know that paying for services usually far outperforms unpaid services.<\/p>\n\n\n\n

We can compare it to the voice over industry. It can be so tempting to cheap out on hiring a voice actor (either buying a \u2018quick and dirty\u2019 service or finding a volunteer amateur), but it seriously won\u2019t make the most out of a voice over.<\/p>\n\n\n\n

We\u2019ve spoken volumes on why you should hire a professional voice actor<\/a> for your voice over needs, and we think the same can apply to advertising. Speaking of hiring a voice actor, if you\u2019re ever in need, don\u2019t forget that Voice123 hosts an incredible range of excellent, professional voice actors. Be sure to check us out<\/a>!<\/p>\n\n\n\n

In any case, you get what you pay for. If you\u2019re like every other business, you\u2019ll be trying to figure out paid advertising in the days to come. At least you\u2019re not alone! With that said, we\u2019re wishing you the best in your marketing efforts, whether it\u2019s paid or organic!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Book a voice actor now..!<\/h2>

Browse…<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

You heard that right folks, if you\u2019re planning on social advertising, you better be paying. Sorry, we don\u2019t mean to make it sound like a ransom note. But if you want your advertising to go well, you should seriously consider paying for it. It\u2019s not like you can\u2019t get by by just growing organically. But …<\/p>\n

Social advertising is becoming pay to play. You ready?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":22633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1315,63,1313,210,2,13],"class_list":["post-22622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-pay-to-play","tag-social-media","tag-social-media-strategy","tag-voice-acting","tag-voice-actor","tag-voice123"],"acf":[],"yoast_head":"\nSocial advertising is becoming pay to play. You ready? - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Social advertising is a thing. Trouble is, social advertising is becoming pay to play, and as a business, you'd better budget and play well...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social advertising is becoming pay to play. You ready? - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"Social advertising is a thing. Trouble is, social advertising is becoming pay to play, and as a business, you'd better budget and play well...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-13T20:26:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T13:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/amazing-online-events-shocking-news-in-social-net-2022-02-03-05-42-48-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social advertising is becoming pay to play. You ready? - VoiceTalks","description":"Social advertising is a thing. Trouble is, social advertising is becoming pay to play, and as a business, you'd better budget and play well...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/","og_locale":"en_US","og_type":"article","og_title":"Social advertising is becoming pay to play. You ready? - VoiceTalks","og_description":"Social advertising is a thing. Trouble is, social advertising is becoming pay to play, and as a business, you'd better budget and play well...","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2022-02-13T20:26:19+00:00","article_modified_time":"2022-08-24T13:41:17+00:00","og_image":[{"width":1200,"height":633,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/amazing-online-events-shocking-news-in-social-net-2022-02-03-05-42-48-utc.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"Social advertising is becoming pay to play. You ready?","datePublished":"2022-02-13T20:26:19+00:00","dateModified":"2022-08-24T13:41:17+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/"},"wordCount":770,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/amazing-online-events-shocking-news-in-social-net-2022-02-03-05-42-48-utc.jpg","keywords":["pay to play","social media","social media strategy","voice acting","voice actor","Voice123"],"articleSection":["Marketing trends & tactics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/","name":"Social advertising is becoming pay to play. You ready? - VoiceTalks","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/amazing-online-events-shocking-news-in-social-net-2022-02-03-05-42-48-utc.jpg","datePublished":"2022-02-13T20:26:19+00:00","dateModified":"2022-08-24T13:41:17+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Social advertising is a thing. Trouble is, social advertising is becoming pay to play, and as a business, you'd better budget and play well...","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/amazing-online-events-shocking-news-in-social-net-2022-02-03-05-42-48-utc.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/amazing-online-events-shocking-news-in-social-net-2022-02-03-05-42-48-utc.jpg","width":1200,"height":633,"caption":"Amazing online events, shocking news in social networks and cool ad. Surprised millennial african american lady looks at laptop of friend and holds tablet on sofa in living room interior, empty space"},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/social-advertising-is-becoming-pay-to-play\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing trends & tactics","item":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/"},{"@type":"ListItem","position":3,"name":"Social advertising is becoming pay to play. You ready?"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=22622"}],"version-history":[{"count":6,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22622\/revisions"}],"predecessor-version":[{"id":24431,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22622\/revisions\/24431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/22633"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=22622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=22622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=22622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}