{"id":22614,"date":"2022-02-06T13:46:40","date_gmt":"2022-02-06T21:46:40","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=22614"},"modified":"2022-08-24T06:42:42","modified_gmt":"2022-08-24T13:42:42","slug":"your-videos-may-be-too-long-better-shorten-them","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/","title":{"rendered":"Your videos may be too long. Better shorten them!"},"content":{"rendered":"\n

Picture this: you\u2019re scrolling on Instagram or TikTok. Cat video, dog video, dance video, and then you come across a full-length documentary. Watch or skip?<\/p>\n\n\n\n

You\u2019re probably going to scroll past. Long form videos just aren\u2019t fit for social media anymore. Which is a very interesting thing to say. Not so long ago, we thought long-form videos were the future.<\/p>\n\n\n\n

\"Videos:
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Now, it\u2019s clear that they\u2019ve been pushed out by shorter content (again), chipping away at our already short attention spans<\/a>. Just Google long-form videos, and you\u2019ll see a bunch of articles tackling how to do it\u2026 from 2017-2019.<\/p>\n\n\n\n

And we all know how much the world changed after 2019. After a bit of time in the water, it seems like long-form content just doesn\u2019t float when compared to short-form content. Or at least if it\u2019s going to have a chance, it has to be really, really engaging.<\/p>\n\n\n\n

Well, at least we can go back to the old drawing board and rehash those 6-second ads you\u2019ve brainstormed in the past years. Today we\u2019re diving into short-form content (again). And seriously think about using TikTok<\/a>!<\/p>\n\n\n\n

<\/a>What happened to long-form videos?<\/h2>\n\n\n\n

Long\u2013form content is still kicking around, just not on social media\u2026 anymore.<\/p>\n\n\n\n

On August 9, 2017, Facebook released Facebook Watch<\/a>. In June 2018, Instagram released something called IGTV.<\/a>Then, two months later, TikTok launched in the U.S. <\/p>\n\n\n\n

As TikTok rapidly gained traction, and as Facebook and Instagram caught on with their Stories, Snapchat fell into their shadows<\/a>. The competing short-form platforms had found its loser.<\/p>\n\n\n\n

But we were talking about long-form videos, right? Well it\u2019s important to take note of Facebook and Instagram, because as they released IGTV and Facebook Watch, the focus shifted from short-from stories to long-form content. It was an effort to compete with YouTube, whose algorithm rewarded videos that passed the 10-minute mark<\/a>.<\/p>\n\n\n\n

Meanwhile, the attractive, inspiring, creative TikTok grew and grew. Then Instagram launched its Reels in late 2020, and it seems the world forgot about long-form videos<\/a>. The only place that\u2019s right for them now, is Youtube.<\/p>\n\n\n\n

\"Videos:
Image: Envato<\/figcaption><\/figure>\n\n\n\n

It\u2019s now all about short-form content<\/h2>\n\n\n\n

A whopping 60% of all videos posted on the internet in 2020 were under 2 minutes long<\/a>. That\u2019s pretty dang short. And it goes to show that in the past couple years, short-form has been the clear focus. <\/p>\n\n\n\n

According to HootSuite\u2019s 2022 Social Media Trends survey, businesses prefer short-form video too. Nearly 40% of respondents said that they use short-form video to sell products\/services.<\/a><\/p>\n\n\n\n

Seeing how successful Instagram Reels and TikTok were, Twitter and LinkedIn tried to jump in with Fleets<\/a> and LinkedIn Stories<\/a>. Spoiler alert, they didn\u2019t do so well and no longer exist. <\/p>\n\n\n\n

So although short-form content is on fire right now, it seems not just any short-form content will do. It has to be engaging and entertaining.<\/p>\n\n\n\n

<\/a>Final thoughts<\/h2>\n\n\n\n

Short-form content is already in full swing; the virality and marketing potential of a platform like TikTok is unmatched.<\/p>\n\n\n\n

The momentum is in motion, and if you want in on the short-form content train, it\u2019s best to hop on board soon! We\u2019ve already covered why time is running out to get on TikTok<\/a>, so don\u2019t forget about it. And don\u2019t be afraid to keep up engagement on Instagram with Reels.<\/p>\n\n\n\n

And if you\u2019re going to post short-form content, do keep it short! If it’s on the longer side, just be sure to keep it engaging. Remember: it has all of TikTok to compete with for attention.<\/p>\n\n\n\n

If you have an excellent long-form content strategy, keep it on YouTube. It’ll be received a lot better there. And last but not least: keep in mind that a stirring, professional voice over<\/a> will make your short-form video content even more engaging!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Book a voice actor now..!<\/h2>

Browse…<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Picture this: you\u2019re scrolling on Instagram or TikTok. Cat video, dog video, dance video, and then you come across a full-length documentary. Watch or skip? You\u2019re probably going to scroll past. Long form videos just aren\u2019t fit for social media anymore. Which is a very interesting thing to say. Not so long ago, we thought …<\/p>\n

Your videos may be too long. Better shorten them!<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":22615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1310,74,1309,1311,4,13],"class_list":["post-22614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-long-form-video","tag-marketing","tag-marketing-video","tag-short-form-video","tag-voice-over","tag-voice123"],"acf":[],"yoast_head":"\nYour videos may be too long. Better shorten them! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Long-form video content is out, and short-form video content is in. Check your marketing material; your videos may be too long. Shorten them!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your videos may be too long. Better shorten them! - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"Long-form video content is out, and short-form video content is in. Check your marketing material; your videos may be too long. Shorten them!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-06T21:46:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T13:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/bored-but-alive-2021-08-29-20-43-20-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your videos may be too long. Better shorten them! - VoiceTalks","description":"Long-form video content is out, and short-form video content is in. Check your marketing material; your videos may be too long. Shorten them!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/","og_locale":"en_US","og_type":"article","og_title":"Your videos may be too long. Better shorten them! - VoiceTalks","og_description":"Long-form video content is out, and short-form video content is in. Check your marketing material; your videos may be too long. Shorten them!","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2022-02-06T21:46:40+00:00","article_modified_time":"2022-08-24T13:42:42+00:00","og_image":[{"width":1200,"height":633,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/bored-but-alive-2021-08-29-20-43-20-utc.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"Your videos may be too long. Better shorten them!","datePublished":"2022-02-06T21:46:40+00:00","dateModified":"2022-08-24T13:42:42+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/"},"wordCount":668,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/bored-but-alive-2021-08-29-20-43-20-utc.jpg","keywords":["long-form video","marketing","marketing video","short-form video","voice over","Voice123"],"articleSection":["Marketing trends & tactics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/","name":"Your videos may be too long. Better shorten them! - VoiceTalks","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/bored-but-alive-2021-08-29-20-43-20-utc.jpg","datePublished":"2022-02-06T21:46:40+00:00","dateModified":"2022-08-24T13:42:42+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Long-form video content is out, and short-form video content is in. Check your marketing material; your videos may be too long. Shorten them!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/bored-but-alive-2021-08-29-20-43-20-utc.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/02\/bored-but-alive-2021-08-29-20-43-20-utc.jpg","width":1200,"height":633},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/your-videos-may-be-too-long-better-shorten-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing trends & tactics","item":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/"},{"@type":"ListItem","position":3,"name":"Your videos may be too long. Better shorten them!"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=22614"}],"version-history":[{"count":3,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22614\/revisions"}],"predecessor-version":[{"id":24433,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22614\/revisions\/24433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/22615"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=22614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=22614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=22614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}