{"id":22608,"date":"2022-02-06T13:08:17","date_gmt":"2022-02-06T21:08:17","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=22608"},"modified":"2024-04-01T15:51:41","modified_gmt":"2024-04-01T22:51:41","slug":"the-awesome-art-of-creator-marketing","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/the-awesome-art-of-creator-marketing\/","title":{"rendered":"Welcome to the awesome art of creator marketing!"},"content":{"rendered":"\n

Okay, so there\u2019s social media marketing, social selling, influencer marketing, affiliate marketing. And now the latest buzzphraze: creator marketing! Yes, creator marketing is a thing – and a big thing. Luckily, it\u2019s more of a blanket term that includes affiliate marketing, which includes influencer marketing. Basically creator marketing is what has emerged out of this new era of creator content.<\/p>\n\n\n\n

\"Creator
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Here\u2019s an important distinction to make, creator marketing is new in the sense that it\u2019s anyone who writes, edits, designs, and films content to publish on social media with an entrepreneurial motivation.<\/a> Which means that includes amateur content creators too.]\n\n\n\n

When you add amateur content creators to the mixing bowl, the dough gets a lot thicker. It\u2019s not just influencers and celebrities. We’re referring to every other person who turned their hobby into a side hustle. Like during the pandemic. Neat isn\u2019t it?<\/p>\n\n\n\n

Today we\u2019ll take a little tour around creator marketing. Hopefully you’ll latch onto the next big thing in marketing – just like we did.<\/p>\n\n\n\n

<\/a>Creator marketing is big, and getting bigger<\/h2>\n\n\n\n

According to Hootsuite<\/a>, as of 2021, 50 million people consider themselves to be creators on social networks. Businesses will spend $15 billion on influencer marketing by 2022. In the U.S. alone, 72.5% of marketers will make use of influencer marketing by 2022.<\/p>\n\n\n\n

That\u2019s huge! Almost 3 quarters of U.S. marketers plan to work with influencers by 2022. That aligns with how the industry is growing \u2014 the influencer marketing was valued at\u00a0$1.6 billion in 2016.<\/a> It soared to $21 billion in 2024<\/a>.<\/p>\n\n\n\n

If creator marketing isn\u2019t your buzzword now, it certainly will be in the near future.<\/p>\n\n\n\n

<\/a>Creators are genuine, and people love it<\/h2>\n\n\n\n

If there\u2019s one thing new about creators, it\u2019s the freshness, the authenticity \u2014 the Average Joe making the content. Sure, the social media celebrities and influencers still have their leverage. But there\u2019s something about them that can sometimes feel too curated, too marketed.<\/p>\n\n\n\n

\"Creator
Image: Envato<\/figcaption><\/figure>\n\n\n\n

In other words: influencer marketing (think millions of followers) can feel fake. Why? Because it\u2019s often clearly a sponsored post in their picture-perfect world.<\/p>\n\n\n\n

Conversely, we have the amateur content creator who has flaws to bare. Perhaps this person has an uncanny disregard to social properness. Iinstead, this creator displays a rich, genuine and human experience. Thus: more relatable. Consider the creator with the ring light vlogging on marble floors. Then consider the person in sweats just having fun. We don\u2019t mean to sound like we\u2019re judging hyper-famous influencers; they\u2019ve certainly worked for their success. But it\u2019s simply harder to relate to them when they’re so screechingly successful, no?<\/p>\n\n\n\n

It shows. Influencers who have between 1,000-to-5,000 followers have the highest engagement rate (5%).<\/a> That’s considerable when compared to influencers who have more (1.6% with more than 1 million followers).<\/a><\/p>\n\n\n\n

Think about all the amateur content creators on TikTok now. Then think about how much engagement they collectively generate versus the few celebrities. Amateur content creators are starting to see their advantage in the industry.<\/p>\n\n\n\n

<\/a>Final thoughts<\/h2>\n\n\n\n

We\u2019ve shared our thoughts on TikTok<\/a> and covered how user-generated content is winning<\/a>. We\u2019ve hit a point in time when it\u2019s no longer ad agencies and social media ads getting the job done. It\u2019s the amateur creator.<\/p>\n\n\n\n

That means in the coming future, it\u2019d be good to create a creator marketing strategy. Think about collaborating with creators. <\/p>\n\n\n\n

What\u2019s your niche? <\/p>\n\n\n\n

Who has already established an audience?<\/p>\n\n\n\n

The fact of the matter is: your target audience is going to trust creators. And more than they trust a brand\u2019s advertisement. In any case, be prepared to outsource your marketing to a creator.<\/p>\n\n\n\n

Never forget that the talented and professional voice actors we have of Voice123 are creators to. Many can go far beyond<\/a> just providing a voice over. Check out their lists of can-do’s; they might just surprise you! You can also contact our super-helpful Customer Success team; they’ll get you sorted with just the professional you need in no time!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Book a voice actor now..!<\/h2>

Browse…<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Okay, so there\u2019s social media marketing, social selling, influencer marketing, affiliate marketing. And now the latest buzzphraze: creator marketing! Yes, creator marketing is a thing – and a big thing. Luckily, it\u2019s more of a blanket term that includes affiliate marketing, which includes influencer marketing. Basically creator marketing is what has emerged out of this …<\/p>\n

Welcome to the awesome art of creator marketing!<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":22610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1200,1308,74,210,2,13],"class_list":["post-22608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-content-marketing","tag-creator-marketing","tag-marketing","tag-voice-acting","tag-voice-actor","tag-voice123"],"acf":[],"yoast_head":"\nWelcome to the awesome art of creator marketing! 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