{"id":22485,"date":"2022-01-09T16:41:55","date_gmt":"2022-01-10T00:41:55","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=22485"},"modified":"2022-08-24T06:50:27","modified_gmt":"2022-08-24T13:50:27","slug":"virality-how-to-best-write-a-spinoff-to-recreate-it","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/virality-how-to-best-write-a-spinoff-to-recreate-it\/","title":{"rendered":"Virality: how to best write a spinoff to recreate it!"},"content":{"rendered":"\n<p class=\"has-drop-cap\">There&#8217;s no doubt about it: virality rules, but it&#8217;s often as elusive as blind luck. If you\u2019ve been reminiscing about your company\u2019s previous brand\/product stories, wistfully hoping to recreate those successful efforts &#8211; you\u2019re not alone.&nbsp;<\/p>\n\n\n\n<p>Greatness is hard to achieve and even harder to recreate. It\u2019s why the phrases one-hit-wonder and 15 minutes of fame were coined. After all, anyone can have a successful story in the form of a song, movie, or project &#8211; but to constantly recreate that magic is challenging to say the least.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why media <a href=\"https:\/\/en.wikipedia.org\/wiki\/Spin-off_(media)\">spinoffs<\/a> were created &#8211; to channel virality from previous projects without having to start from scratch. This makes marketing easier because spinoffs are built on the foundation of stories that are already trending or successful.&nbsp;<\/p>\n\n\n\n<p>So, in this post, we\u2019ll highlight a few successful spinoff stories, run through key ingredients for your next spinoff, and show you how to effectively promote it. Let\u2019s spinoff!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lessons from successful spinoff stories&nbsp;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Fast_%26_Furious\"><strong>The Fast and Furious&nbsp;<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"220\" height=\"348\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Virality: image of a Hobbs &amp; Shaw poster\" class=\"wp-image-22537 lazyload\" sizes=\"(max-width: 220px) 100vw, 220px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/220px-Fast__Furious_Presents_Hobbs__Shaw_-_theatrical_poster.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/220px-Fast__Furious_Presents_Hobbs__Shaw_-_theatrical_poster.jpg 220w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/220px-Fast__Furious_Presents_Hobbs__Shaw_-_theatrical_poster-190x300.jpg 190w\"><figcaption>Image: Universal<\/figcaption><\/figure>\n\n\n\n<p>The Fast Saga has <a href=\"https:\/\/www.gobankingrates.com\/net-worth\/celebrities\/fast-furious-7-how-much-did-paul-walker-vin-diesel-make\/https:\/\/www.gobankingrates.com\/net-worth\/celebrities\/fast-furious-7-how-much-did-paul-walker-vin-diesel-make\/\">earned more than $5 billion<\/a>, and though the cast has changed and the cars have turned into space shuttles &#8211; the franchise is currently working on its tenth installment. What could it possibly be missing? That\u2019s right &#8211; a spinoff.&nbsp;<\/p>\n\n\n\n<p>Cue <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hobbs_%26_Shaw\">Fast &amp; Furious Presents: Hobbs and Shaw<\/a> &#8211; an entertaining spinoff starring <a href=\"https:\/\/www.imdb.com\/name\/nm0425005\/\">The Rock<\/a>, <a href=\"https:\/\/www.imdb.com\/name\/nm0005458\/\">Jason Statham<\/a>, and their trademark witty banter. The movie raked in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hobbs_%26_Shaw\">$760 million worldwide<\/a> and even has a sequel in the works. And though the story introduces new characters and villains, it still centers around the franchise\u2019s typical theme of family and car chases.&nbsp;<\/p>\n\n\n\n<p><strong>The lesson?<\/strong> When stories have popular and likable characters or features, you can easily leverage them in a spinoff. This is why you\u2019ll want to create characters that your audience&nbsp;<\/p>\n\n\n\n<p>relates to and enjoys reading or watching so much they keep coming back for more.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Marvel_Cinematic_Universe\"><strong>MCU<\/strong><\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>The <strong>Marvel Cinematic Universe<\/strong> has earned over <a href=\"https:\/\/www.the-numbers.com\/movies\/franchises\/sort\/World\">$23 billion<\/a>. The most profitable franchise ever. So, it was only a matter of time before characters from the <strong>MCU<\/strong> received their own spinoff shows.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marvel.com\/tv-shows\/wandavision\/1\">WandaVision<\/a>, <a href=\"https:\/\/www.marvel.com\/tv-shows\/hawkeye\/1\">Hawkeye<\/a>, <a href=\"https:\/\/www.marvel.com\/tv-shows\/the-falcon-and-the-winter-soldier\/1\">The Falcon &amp; The Winter Soldier<\/a>, <a href=\"https:\/\/www.marvel.com\/tv-shows\/loki\/1\">Loki<\/a> &#8211; TV shows with big names, famous characters, and typical far-fetched plots that still lure fans worldwide.&nbsp;<\/p>\n\n\n\n<p><strong>The lesson? <\/strong>Don\u2019t limit yourself to one. Spinoffs can be like bottomless coffee or soda. You\u2019ll know when it\u2019s enough. But don\u2019t create stories just for the sake of putting something out there. Create a solid plan of what works, why it works, and how those elements can be used to recreate virality. Successful spinoffs are always based on research, data, and timeframes.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/movies.disney.com\/luca\"><strong>Luca<\/strong><\/a><\/p>\n\n\n\n<p><strong>Disney\u2019s Luca <\/strong>is one of a kind. Usually, blockbusters come in a general template; <em>big names, big studios, and big releases.&nbsp;<\/em><\/p>\n\n\n\n<p>While the voice cast is talented, it\u2019s not star-studded, was released during a global pandemic, and most of <a href=\"https:\/\/voice123.com\/blog\/voice123\/lucas-voice-cast-how-to-record-a-blockbuster-from-home\/\">the Luca cast had to record from home<\/a>. Yet, Disney successfully released <strong>Luca<\/strong> and its spinoff <a href=\"https:\/\/disneyplusoriginals.disney.com\/movie\/ciao-alberto\">Ciao Alberto<\/a> in the same year!&nbsp;<\/p>\n\n\n\n<p><strong>The lesson?<\/strong> Strike while the iron is hot. When you factor in script-writing, editing, production, marketing &#8211; it can take years until a spinoff is finally ready. Adding casting and filming to the mix could take even longer. So, save time and recreate virality faster by writing compelling stories <strong><em>while<\/em><\/strong> creating plans for potential spinoffs.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 virality ingredients for your next spinoff&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-style-default\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Virality: image of a pasta dish\" class=\"wp-image-22536 lazyload\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/trending-viral-recipe-of-baked-tomatoes-and-feta-w-2021-09-01-01-48-34-utc-300x200.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/trending-viral-recipe-of-baked-tomatoes-and-feta-w-2021-09-01-01-48-34-utc-300x200.jpg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/trending-viral-recipe-of-baked-tomatoes-and-feta-w-2021-09-01-01-48-34-utc-500x333.jpg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/trending-viral-recipe-of-baked-tomatoes-and-feta-w-2021-09-01-01-48-34-utc-768x512.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/trending-viral-recipe-of-baked-tomatoes-and-feta-w-2021-09-01-01-48-34-utc.jpg 1200w\"><figcaption>Image: Envato<\/figcaption><\/figure>\n\n\n\n<p><strong>1. Stick to the original foundation&nbsp;<\/strong><\/p>\n\n\n\n<p>To recreate or channel the success and virality of an original story, your spinoff needs to stick to the same winning foundation. This could be anything from a character\u2019s wit to a plot\u2019s heartfelt sincerity. Do thorough research based on your story\u2019s performance, reviews, and feedback. Then use that data to create a plan for your spinoff. But don\u2019t fall into the copy-paste trap. Remember, branches stem from the same roots but can be of different colors, sizes, and textures.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>2. Fill in the gaps&nbsp;<\/strong><\/p>\n\n\n\n<p>A spinoff is a perfect opportunity to add more information, shed light, or fill in gaps. For example, <a href=\"https:\/\/voice123.com\/blog\/voice123\/ciao-alberto-how-to-tell-magical-stories-like-disney\/\">Ciao Alberto<\/a> cleverly developed some unanswered questions about Alberto and Massimo\u2019s life after<strong> Luca<\/strong>. Now, you can purposely create these holes in an original story if you\u2019ll be following through with a spinoff. Or, if you already have a story you\u2019re trying to build on, look for ways to add backstories or character depth and definition. Ultimately, you need to find lanes that you can turn into roads for your spinoff to drive on.&nbsp;<\/p>\n\n\n\n<p><strong>3. Add a unique touch&nbsp;<\/strong><\/p>\n\n\n\n<p>Your spinoff needs unique elements to stand on its own and not rely too much on its predecessor. To achieve this, you could include a video, interview, or voice over to zoom in on special components or features in your story. This can also be especially useful when promoting your story online as videos and voice overs are easy to post and share on social media.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to promote your spinoff story&nbsp;<\/strong><\/h2>\n\n\n\n<p>Just as a tree will never grow unless it gets enough water and nourishment, your spinoff won\u2019t succeed without promotion. That\u2019s because recreating virality still involves marketing efforts. This can be segmented into four key areas.&nbsp;<\/p>\n\n\n\n<p><strong>First, <\/strong>decide <strong><em>which<\/em><\/strong> original story to build on and how a spinoff can follow the waves of its success. Perhaps a spinoff could be used to showcase a new product or service, explain a feature, or increase brand awareness?&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Second,<\/strong> decide <strong><em>where<\/em><\/strong> to promote your spinoff; offline channels, <a href=\"https:\/\/voice123.com\/blog\/trends\/why-tiktok-is-the-best-place-to-market-your-business\/\">social media marketing<\/a>, or word of mouth. Consult data points from your original story to decide the best platforms to utilize. For example, <a href=\"https:\/\/voice123.com\/blog\/voice123\/how-netflixs-squid-game-created-an-astonishing-viral-world\/\">Squid Game was a hit on Netflix<\/a>, so releasing the second season to Netflix users makes sense instead of launching to a new audience on <a href=\"https:\/\/www.amazon.com\/amazonprime\">Amazon Prime<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Third, <\/strong>set well-defined parameters to avoid wasting your bait in empty waters. Know your audience, where they will be, what they want, and use your spinoff to tell them exactly how to get it. Again, this should link back to why and where you promoted your original story.&nbsp;<\/p>\n\n\n\n<p><strong>Fourth,<\/strong> plan how to measure the success of your promotion efforts and include how often and how long you\u2019ll be analyzing this data.&nbsp;<\/p>\n\n\n\n<p>It takes time to create such a detailed plan, but it also saves time, gives you a birds-eye view of your spinoff\u2019s performance, and can be used to tweak and adjust future spinoff efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium is-style-default\"><img decoding=\"async\" width=\"215\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Virality: image of a book cover displaying Grimm&#039;s fairy tales\" class=\"wp-image-22539 lazyload\" sizes=\"(max-width: 215px) 100vw, 215px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/9780141331201-215x300.jpeg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/9780141331201-215x300.jpeg 215w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/9780141331201.jpeg 322w\"><figcaption>Image: Brightly<\/figcaption><\/figure>\n\n\n\n<p>There was once a company that built a kingdom so vast, word of its grandeur spread far and wide. As they became more majestic, they extended their kingdom and expanded their lands to become the greatest company ever to exist.<\/p>\n\n\n\n<p>Okay &#8211; so that introduction is more like something out of a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Grimms%27_Fairy_Tales\">Grimm\u2019s Fairy Tale<\/a> rather than your business plan. But if you write a spinoff that recreates virality, you <strong><em>can<\/em><\/strong> keep spreading your company\u2019s grandeur. Remember, stories bring brands, products, and services to life. It also helps to <a href=\"https:\/\/voice123.com\/blog\/voice123\/how-to-launch-a-new-feature-to-energize-your-brand\/\">energize your brand<\/a>. And promoting it helps to bring in more viewers who can ultimately become paying users\/customers.&nbsp;<\/p>\n\n\n\n<p>However, successful spinoffs always start with original, viral stories, which is why you\u2019ll find our advice on <a href=\"https:\/\/voice123.com\/blog\/voice123\/being-a-great-storyteller\/\">How to be a great storyteller<\/a> extremely helpful.&nbsp;<\/p>\n\n\n\n<p>So, now that you know <strong>how to best write a spinoff<\/strong>, we wish you all the best as you stick to the original foundation, fill in the gaps, and add a unique touch through videos or voice overs.&nbsp;&nbsp;<\/p>\n\n\n\n<p>May you be successful as you write majestic spinoffs to recreate virality! And be sure to <a href=\"https:\/\/voice123.com\/search?service=voice_over\">check out the voice actors<\/a> on <a href=\"https:\/\/voice123.com\/\">Voice123<\/a> so that your next spinoff can \u2018speak\u2019 happily ever after!&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-v123-blocks-cta-card-block cta-block-banner\" style=\"background:linear-gradient(180deg, #90CAF9 0%, #42A5F5 100%)\"><div class=\"cta-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/09\/V123.png\"><\/div><div class=\"cta-block-container\"><div class=\"cta-block-content\"><h4 class=\"cta-block-caption\">Voice123   <\/h4><h2 class=\"cta-block-title\">   Book a voice actor now..!<\/h2><a class=\"cta-block-cta-container\" id=\"banner-cta-link\" target=\"_blank\" rel=\"noopener\"><div class=\"cta-block-cta\"><h3 class=\"cta-block-cta-text\" style=\"color:#1e88e5\">Browse&#8230;<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no doubt about it: virality rules, but it&#8217;s often as elusive as blind luck. If you\u2019ve been reminiscing about your company\u2019s previous brand\/product stories, wistfully hoping to recreate those successful efforts &#8211; you\u2019re not alone.&nbsp; Greatness is hard to achieve and even harder to recreate. It\u2019s why the phrases one-hit-wonder and 15 minutes of &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/virality-how-to-best-write-a-spinoff-to-recreate-it\/\"> <span class=\"screen-reader-text\">Virality: how to best write a spinoff to recreate it!<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":22534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[73,896,74,819,1262,210,2,4,804,13],"class_list":["post-22485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-business","tag-how-tos","tag-marketing","tag-viral","tag-virality","tag-voice-acting","tag-voice-actor","tag-voice-over","tag-voice-over-industry","tag-voice123"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virality: how to best write a spinoff to recreate it! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Virality is a challenge - but recreating it, an even bigger challenge. 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