{"id":22470,"date":"2021-12-12T04:59:28","date_gmt":"2021-12-12T12:59:28","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=22470"},"modified":"2023-01-18T11:41:31","modified_gmt":"2023-01-18T19:41:31","slug":"why-videogaming-will-make-you-a-much-better-marketer","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/why-videogaming-will-make-you-a-much-better-marketer\/","title":{"rendered":"Why Videogaming will make you a much better marketer"},"content":{"rendered":"\n

Video games. Whether you grew up with them, or they were never a part of your life, they\u2019re definitely a part of the lives of marketers now. Not in the sense that all marketers are actively following the Halo franchise<\/a>. It’s more in the sense that gaming has gone beyond being just a hobby or pastime. And it presents ripe opportunities for connecting with audiences. It’s for that very reason why videogaming will make you a much better marketer.<\/p>\n\n\n\n

For example, big brands like Nike are going as far as launching a digital space, NIKELAND<\/a>, in games like Roblox. Netflix Gaming<\/a> recently launched, targeting mobile users. And you can be sure there\u2019s more in the works from other big names.<\/p>\n\n\n\n

So whether you\u2019re plugged in or not, we can expect to see gaming be a part of the marketing world in the many years to come. Let\u2019s dive into the industry that\u2019s set to reach $256.97 billion by 2025.<\/a> That ain’t shabby, right?<\/p>\n\n\n\n

Welcome to NIKELAND<\/h2>\n\n\n\n
\"\"
Image: NIKELAND<\/figcaption><\/figure>\n\n\n\n

So, videogaming has gone beyond a single-person activity and has become a multiplayer mosaic, connecting millions of people around the world. We’ve mentioned Roblox<\/a> and Nike\u2019s latest NIKELAND. Roblox is less of a game than it is a place where people hang out, style their avatars, and play games created by other developers. And for the growing generation, it\u2019s been a big thing. Over half of U.S. kids under age 16 played Roblox in 2020.<\/a><\/p>\n\n\n\n

As you can see by NIKELAND\u2019s demonstration, there\u2019s a huge opportunity to connect with the younger generations in an engaging way. Just take a look at some of the copy from NIKELAND\u2019s website<\/a>:<\/p>\n\n\n\n

“Welcome to NIKELAND, where sport has no rules. Tag on trampolines? Why not. Floor is lava with a dash of parkour? Let\u2019s go. Give classic games a fresh twist\u2014the future of sport is yours to create.\u201d<\/em><\/p>\n\n\n\n

That’s quite an invitation – and it sounds like fun. But wait – there\u2019s more: \u201cStyle Your Avatar with Nike Gear. Browse the NIKELAND Showroom to find a collection of Nike shoes, clothes, and accessories to personalize your look, including a free exclusive Nike cap and backpack you can take with you anywhere on Roblox.\u201d<\/em><\/p>\n\n\n\n

Just think about the effect playing games, styling an avatar and having fun with your friends in NIKELAND has on Nike\u2019s reputation. People are more likely to feel good about Nike, feel like they can relate to Nike, and feel like Nike products are meant for them.<\/p>\n\n\n\n

Opportunities for content<\/h2>\n\n\n\n
\"videogaming:
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Aside from the games themselves, there\u2019s a ton of opportunities for creating content when it comes to videogaming and marketing. Collaborations, ads, promos \u2014 as long as the game is still popular, there\u2019s an opportunity for marketing.<\/p>\n\n\n\n

Take Fortnite<\/a> for example. Fortnite is well known for its collabs with big-name partners. It all started with a banger \u2014 its first collab was with Marvel\u2019s Avengers: Infinity War<\/a>. Yeah, the big-time blockbuster that earned $2 billion in the worldwide box office<\/a>.<\/p>\n\n\n\n

In Fortnite, you had to find a specific item (the Infinity Gauntlet), and it would turn you into the series\u2019 big-bad-evil guy, Thanos. Fans of Marvel were thrilled, and players of the game were also thrilled as they wielded the power of the six infinity stones<\/a>. And if the players didn\u2019t care about Marvel, they certainly had a reason to care after the collab.<\/p>\n\n\n\n

Since then, Fortnite has extensively grown its collaboration list to include John Wick, Batman, the NFL, the NBA, LeBron James & Space Jam, and many more.<\/p>\n\n\n\n

As you can see, things that have nothing to do with gaming are finding a way to connect with gaming audiences.<\/p>\n\n\n\n

<\/a>Opportunities for you<\/h2>\n\n\n\n

As the gaming world continues to develop, it might be good to think about how your audience might intersect with it. There might be opportunities for you to collab with games and interact with your audience in an engaging way.<\/p>\n\n\n\n

Or maybe you could gamify your brand and make your own NIKELAND. The possibilities are ripe and certainly haven\u2019t been exhausted.<\/p>\n\n\n\n

As for the voice over industry, this presents opportunities in many ways. Think about all the characters that could use voice overs, or new content that could benefit from the human connection of a voice. If Amazon wanted Samuel L. Jackson to voice for Alexa<\/a>, who\u2019s to say they won\u2019t use video game characters?<\/p>\n\n\n\n

<\/a>Final thoughts<\/h2>\n\n\n\n

One thing that\u2019s neat about gaming is that we\u2019ve seen something like it before. We call it social media. One day, it was just a chick that had hatched from its egg. As small as the chick was, we could see its potential to soar through the sky.<\/p>\n\n\n\n

A couple of decades later, our lives are entirely integrated with social media. The same could be said about gaming. It started small, doing its own thing. But then it got big enough to turn heads, and now big brands are riding the wave.<\/p>\n\n\n\n

It\u2019s hard to say how deeply steeped gaming will get in our everyday lives, but it\u2019s certainly made a significant impact so far. Nowadays, video games and videogaming truly are for marketers. What’s more, marketers need voices – and Voice123 has plenty of the finest voices<\/a> you can find for your next videogaming voice over project!<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Book a voice actor now..!<\/h2>

Browse…<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Video games. Whether you grew up with them, or they were never a part of your life, they\u2019re definitely a part of the lives of marketers now. Not in the sense that all marketers are actively following the Halo franchise. It’s more in the sense that gaming has gone beyond being just a hobby or …<\/p>\n

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