{"id":21615,"date":"2022-03-27T14:17:33","date_gmt":"2022-03-27T21:17:33","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=21615"},"modified":"2023-01-28T01:10:53","modified_gmt":"2023-01-28T09:10:53","slug":"give-your-brand-an-awesome-voice","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/give-your-brand-an-awesome-voice\/","title":{"rendered":"How to give your brand a truly awesome voice"},"content":{"rendered":"\n

Have you ever been told that your voice would be good for radio? Or maybe you know a friend that hears it all the time. Or maybe you know someone who simply has an awesome voice. Ah, what a blessing, you may think. Having an awesome set of vocal pipes can be such a boon. Imagine mic-drop presentations, having charismatic conversations \u2014 it\u2019s a dream, no?<\/p>\n\n\n\n

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Image: Envato<\/figcaption><\/figure>\n\n\n\n

An ‘awesome’ set of vocal pipes (the description tends to be subjective, by the way) is something that you\u2019re born with. So unfortunately, if you don\u2019t have one, it\u2019s tough luck. Your dreams of being the next David Attenborough narrating a nature documentary<\/a> must be tossed aside – especially if you sound like a frog from East Norfolk.<\/p>\n\n\n\n

Just kidding.<\/p>\n\n\n\n

But there\u2019s something different about a brand voice<\/a>. A brand voice is very similar to a human one, but it\u2019s not limited by an individual\u2019s biology. It\u2019s flexible, moldable, craftable \u2014 you get the idea \u2014 it\u2019s something you can create. And if you can create a brand voice, why not make it awesome? There are no limits. Here\u2019s how to give it some awesomeness. <\/p>\n\n\n\n

Why it matters<\/h2>\n\n\n\n

The first step in giving your brand an awesome voice is to understand the significance of having one. <\/p>\n\n\n\n

You can think of it as more than just a marketing tool. It\u2019s also your brand promise<\/a>. A brand promise can be stated in many ways, but each choice will reflect who your brand is, what its personality is like, and whether or not it connects with your customers.<\/p>\n\n\n\n

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Image: Envato<\/figcaption><\/figure>\n\n\n\n

Take for example BMW\u2019s brand promise<\/a>. \u201cThe ultimate driving machine.\u201d It\u2019s powerful. Classy. Confident. And that\u2019s exactly how BMW wants customers to feel when driving its cars.<\/p>\n\n\n\n

So as you can see, being very specific and particular with your words in your brand promise can shape your business and what it offers. The great thing is, identifying your brand and making it audible brings consistency to your business, and makes it one amazing package. We all know it\u2019s KFC when we hear, It\u2019s finger-lickin\u2019 good!<\/em> We also know it\u2019s VISA when you hear that electronic swish-sound in an advertisement. If you\u2019re looking to establish a brand with staying-power that inspires brand loyalty, use a professional voice actor to create that voice for you. Now it\u2019s time to choose some keywords to help empower those awesome vocal pipes.<\/p>\n\n\n\n

Pick some keywords<\/h2>\n\n\n\n

You can go with descriptors like quirky and charming. Don\u2019t think you have to follow the ultimate driving machine\u2019s example. After all, a world-sized brand like Coca-Cola<\/a> opted for something more intangible and emotional: \u201cTo inspire moments of optimism and uplift.\u201d The idea is to describe your brand\u2019s personality. Is it cool and laid back but modern and trendy? Or stoic, sophisticated and individualistic? Identifying your brand\u2019s keywords, and keeping them in mind in all of your business\u2019 actions will help you stay on track.<\/p>\n\n\n\n

Since a professional and versatile voice actor will capture the exact tone of your brand. Ask yourself \u2013 how can you:<\/p>\n\n\n\n