{"id":20686,"date":"2020-09-29T05:22:38","date_gmt":"2020-09-29T12:22:38","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=20686"},"modified":"2022-11-29T04:50:20","modified_gmt":"2022-11-29T12:50:20","slug":"great-voice-over","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/hiring-freelancers\/great-voice-over\/","title":{"rendered":"Want a great voice over? Avoid these speech patterns!"},"content":{"rendered":"\n<p>The days of <strong><em><a href=\"https:\/\/voice123.com\/blog\/voice123\/key-to-a-great-voice-over-isknowing-what-you-want\/\">announcery<\/a><\/em><\/strong> voice overs are long gone because, since the advent of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Reality_television\">reality television<\/a>, consumers want to be spoken <strong><em>to<\/em><\/strong> &#8211; not talked <strong><em>at<\/em><\/strong>. However, some business owners tend to overdo things in their pursuit of snagging the most natural possible voice over to sell their product or service &#8211; and end up with a voice over that can be jaw-clenchingly irritating to potential clients. So you want a great voice over? Avoid these speech patterns!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some context:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1197\" height=\"702\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Great voice overs: voice actor in front of a mic\" class=\"wp-image-20690 lazyload\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/shutterstock_1610097433-1.jpg\"><figcaption>Image: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We&#8217;ve touched on the power of the voice over in selling your product or service <a href=\"https:\/\/voice123.com\/blog\/voice123\/power-of-a-voice-over\/\">in some depth<\/a>. Nevertheless, you don&#8217;t want:<\/p>\n\n\n\n<p><em> So like, I was saying like, you really shouldn\u2019t speak like,<\/em> you know, a&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=iYLosOtsjLM&amp;ab_channel=LIVEKellyandRyan\">valley girl<\/a>!<\/p>\n\n\n\n<p>Well, at least you shouldn\u2019t have your voice actor speak like that. Unless\u2026 they&#8217;re actually <em>playing<\/em> a character who speaks like that in your ad. Even then, proceed with caution. <a href=\"https:\/\/voice123.com\/blog\/voice123\/how-to-write-killer-scripts\/\">Great scriptwriting<\/a> is key to making the sale!<\/p>\n\n\n\n<p>While prevalent at street-level, certain vocal speech-patterns are characterized. They&#8217;re often very niche, localized, and for most people, an unnatural way of speaking. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vocal registers<\/h2>\n\n\n\n<p>The funny thing is, valleyspeak serves as a really good example of characterized speech patterns, like vocal fry. Our <a href=\"https:\/\/en.wikipedia.org\/wiki\/Vocal_register\">vocal register<\/a> &#8211; from low to high &#8211; has been separated into four distinct vibratory patterns:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vocal fry<\/li><li>Modal<\/li><li>Falsetto, and<\/li><li>Whistle<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The problem with Vocal Fry<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Great voice overs: image of eggs frying\" class=\"wp-image-20692 lazyload\" width=\"289\" height=\"192\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/sarah-boudreau-ciwJ3UxFfUg-unsplash.jpg\"><figcaption>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@saraheboudreau?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Sarah Boudreau<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/eggs-frying?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>It&#8217;s become increasingly common in younger speakers now, with the discussion focused particularly on women. Vocal fry is that gratey, guttural sound that\u2019s the result of a minimal amount of air passing through the vocal cords.<\/p>\n\n\n\n<p>The cords\u2019 vibrations slow down because of the lack of airflow, and the cords \u2014 which normally vibrate at a fast rate \u2014 begin to&nbsp;<a href=\"https:\/\/www.mentalfloss.com\/article\/61552\/what-vocal-fry\">\u201cpop back and open\u201d<\/a>. This motion gives the sound a frying or sizzling sound.<\/p>\n\n\n\n<p>The vocal fry tonality remains a very interesting point of contention. Since it\u2019s more notable in young women, the talk around vocal fry has elements of feminism included in it.<\/p>\n\n\n\n<p>Should anyone be telling women how to speak?<\/p>\n\n\n\n<p>Of course not. So while the instinctive answer is no \u2014 people are free to speak however they wish,&nbsp;<a href=\"https:\/\/www.theguardian.com\/commentisfree\/2015\/jul\/24\/vocal-fry-strong-female-voice\">The Guardian<\/a>&nbsp;claims vocal fry does more harm than good. People perceive the speaker to be less confident and less intelligent.<\/p>\n\n\n\n<p>Ouch.<\/p>\n\n\n\n<p>According to some commentators, vocal fry gives a sense of weak self-advocacy, which according to the article, is more important than merit. Basically, the way you present yourself is more important than how you do things.<\/p>\n\n\n\n<p>While vocal fry doesn\u2019t necessarily determine a level of self-advocacy, in terms of the way vocal fry is perceived, it does give the impression that the speaker is uninspired or lethargic.<\/p>\n\n\n\n<p>The issues of gender politics are larger than this article can discuss, but purely in a voice-over setting, vocal fry is unpleasant to listen to in the longer-term. The <em>modal<\/em> register &#8211; the normal way for speaking &#8211; is far more engaging and natural.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uptalk?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Great voice overs: image of woman with question marks above her head\" class=\"wp-image-20694 lazyload\" width=\"-181\" height=\"-191\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/shutterstock_121961872.jpg\"><figcaption>Image: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=HEfMwri22SM&amp;ab_channel=CommunicationCoachAlexLyon\">Uptalk<\/a>&nbsp;or upspeak is another characteristic of valleyspeak. When used, it sounds like you&#8217;re asking a question? Or it sounds like the person\u2019s sentence never finishes? And you don\u2019t know whether they finished speaking?<\/p>\n\n\n\n<p>Uptalk is what happens when declarative sentences end with a rising intonation. When the tone of a voice over is supposed to be informative, uptalk can be counterproductive. It sounds unsure and indecisive.<\/p>\n\n\n\n<p>Imagine a voice over for something plain like a nature documentary. \u201cThe cheetah cuts across the desert, using its powerful build to advance on the prey.\u201d<\/p>\n\n\n\n<p>Now imagine it with a question mark on the end \u2014 \u201c&#8230;using its powerful build to advance on the prey?\u201d You can see why uptalk might create problems in a script-read.<\/p>\n\n\n\n<p>Back to&nbsp;<a href=\"https:\/\/www.theguardian.com\/commentisfree\/2015\/jul\/24\/vocal-fry-strong-female-voice\">The Guardian<\/a>&nbsp;article, uptalk has an interesting position in workplaces. The conversation around uptalk is centered on young women once again, as a way to placate authorities. But that doesn\u2019t mean uptalk doesn\u2019t happen with other genders too.<\/p>\n\n\n\n<p>Uptalk avoids confrontation and disturbing others. But, like vocal fry, the speech pattern is counterproductive in workplaces too. People find it easier to dismiss a person who doesn\u2019t seem confident in their statements.<\/p>\n\n\n\n<p>Fortunately, without this speech pattern, a person\u2019s success and confidence skyrockets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crutches<\/h2>\n\n\n\n<p>Umm, this doesn\u2019t necessarily have a place in voice-overs, but like, let&#8217;s mention it anyway.  If you want a great voice over, always avoid it &#8211; even if your chosen voice actor is in character.<\/p>\n\n\n\n<p>Speech crutches such as: \u201cuhh,\u201d \u201clike,\u201d \u201cyou know?\u201d These have got to go. Granted, they do have a place in day-to-day speech. People do it all the time. Certainly there\u2019s been a time when you\u2019ve heard a person \u201cummmm,\u201d until they caught their next thought.<\/p>\n\n\n\n<p>But in the context of a voice over or a presentation, it once again gives a sense of incompetence and a lack of confidence.<\/p>\n\n\n\n<p>We\u2019re once again reminded of Valleyspeak with its extended use of \u201clike,\u201d and \u201cyou know?\u201d<\/p>\n\n\n\n<p>Taking a pause or a moment of silence to collect your thoughts is okay. It doesn\u2019t show incompetence as most people might assume, but instead it shows a calculated confidence and patience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In conclusion<\/h2>\n\n\n\n<p>The whole point of this article was to show that you should never use Valleyspeak in your voice overs. If your chosen professional voice actor on <a href=\"http:\/\/www.voice123.com\/search\">Voice123 <\/a>naturally heads toward recording their first take with a vocal fy tonality, dissuade them from doing so. <\/p>\n\n\n\n<p>Ultimately, a natural, modal speech pattern that avoids the speech mannerisms noted above will allow you to reach and engage your target audience and close more sales. <\/p>\n\n\n\n<p>So what&#8217;s not to like, like &#8211; you know? \ud83d\ude00<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The days of announcery voice overs are long gone because, since the advent of reality television, consumers want to be spoken to &#8211; not talked at. However, some business owners tend to overdo things in their pursuit of snagging the most natural possible voice over to sell their product or service &#8211; and end up &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/hiring-freelancers\/great-voice-over\/\"> <span class=\"screen-reader-text\">Want a great voice over? Avoid these speech patterns!<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":20688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1381],"tags":[1056,1057,210,2,4,804,13,67],"class_list":["post-20686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring-freelancers","tag-speech-patterns","tag-vocal-fry","tag-voice-acting","tag-voice-actor","tag-voice-over","tag-voice-over-industry","tag-voice123","tag-voice123-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Want a great voice over? 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