{"id":20439,"date":"2020-09-09T07:22:32","date_gmt":"2020-09-09T14:22:32","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=20439"},"modified":"2022-08-31T12:17:32","modified_gmt":"2022-08-31T19:17:32","slug":"cheap-voice-over","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/hiring-freelancers\/cheap-voice-over\/","title":{"rendered":"A cheap voice over is bad for your business!"},"content":{"rendered":"\n

Have you heard the expression robbing Peter to pay Paul<\/em>? Well, we’ve been told by a great many businesses that the current economic downturn has been wreaking havoc on their bottom line. <\/p>\n\n\n\n

They’ve sometimes been forced to stagger payments to their suppliers because of cashflow issues. They’ve had to cut expenses everywhere. Of course, it\u2019s common sense to cut costs where you can at the best of times. But you still have to advertise to maintain word of mouth and stay top of mind. So, when it comes to putting out an ad, it\u2019s okay to save on expenses by using a cheap voice over \u2014 or even a free option, right?<\/p>\n\n\n\n

\"cheap
Photo by Justin Lim<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Well\u2026 maybe. If ‘okay’ is as good as you need to get. Be aware that when you opt for a cheap or a free voice over, you may be doing more damage to your business than good.<\/p>\n\n\n\n

A cheap voice over can (and usually does) affect the quality of the overall advertising project and can cost you more in the long run. Why? Because \u2014 inevitably \u2014 dollar-store options go hand-in-hand with dollar-store quality.<\/p>\n\n\n\n

Good, professional voice actors know what they worth, and in keeping with the maxim that one shouldn’t do what one is good at for free, they won’t commit to your project without payment. Don’t make the mistake of insulting them by suggesting your job will add fairy dust to their demo reel either. Pros are long past that.<\/p>\n\n\n\n

High quality, low prices?<\/h2>\n\n\n\n

Nope. High quality, low prices<\/em> are virtually a contradiction in terms in the voice over industry.<\/p>\n\n\n\n

Remember, professional voice actors invest considerable amounts of money into improving their service. Classes, coaching, equipment, and the life behind it all \u2014 it can cost a lot of money to support a good service.<\/p>\n\n\n\n

What that means is that when you pay for a cheap voice over, or ask the over-eager James in Accounting to do it for free, you\u2019re probably not going to find someone who has what it takes to match your needs or your vision.<\/p>\n\n\n\n

Imagine your perfect video. The visuals are stunning, the movement carries the audience on a journey, and the musical underscore fits really well. <\/p>\n\n\n\n

And then you hear the voice over. <\/p>\n\n\n\n

It sounds as if James is on a Zoom call via their webcam mic. <\/p>\n\n\n\n

Broadcast quality?<\/h3>\n\n\n\n
\"Cheap
Photo by ThisisEngineering RAEng<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

For a studio-level, broadcast-quality<\/a> performance, a professional mic can cost $1,000 \u2014 and then there\u2019s the other equipment to account for.<\/p>\n\n\n\n

You can tell if a voice-over\u2019s production was on the cheap when the voice over sounds tinny and thin, there’s background noise, or a buzz from the self-noise<\/a> of the microphone. <\/p>\n\n\n\n

Cheap mic = cheap voice over = a bad sell on your product.<\/p>\n\n\n\n

When it comes to cheap equipment, there\u2019s a chance the editing tools might be bad too.<\/p>\n\n\n\n

You might hear jagged cuts in the audio, or parts of the voice over where the sound drops and picks up again. You can end up with a very mixed bag when you don\u2019t choose a professional voice over.<\/p>\n\n\n\n

You\u2019re also paying for skill level<\/a>. Can the voice actor act well? Do they have the proper pacing, pronunciation, clarity, tone, and emotion? A cheap voice over is unlikely to deliver what you want in all of those areas.<\/p>\n\n\n\n

More costs and work for you<\/h2>\n\n\n\n

With all the ways a voice over can go wrong when it\u2019s cheap or free, you can guess why it\u2019ll end up as more work for you.<\/p>\n\n\n\n

There\u2019ll be more back-and-forths<\/a> with the voice actor, more adjustments, more training, and maybe even some serious babysitting.<\/p>\n\n\n\n

And there might even be the pain of having to find a new voice actor after you realize the current one just won\u2019t cut it.<\/p>\n\n\n\n

If spending that time is what you\u2019re prepared for, then fine. But in today\u2019s fast-paced markets, speed can take priority over quality and cost. You know how the triangle<\/a> goes; speed, quality and cost, unfortunately you can only pick 2. With speed taking up a spot, you\u2019re likely to compromise on either quality or cost.<\/p>\n\n\n\n

Speaking of costs, the time and effort put into revisions or finding a suitable replacement voice actor can be astronomical.<\/p>\n\n\n\n

A matter of reputation<\/h3>\n\n\n\n
\"Cheap
Photo by OCV PHOTO<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Another \u2014 perhaps unforeseen \u2014 consequence of using cheap voice overs is developing a less-than-favourable reputation for your business. Much depends on reputation in today’s social media-driven environment. You don’t want potential customers pulling up their noses at your product offering or just clicking on by because your ad is dreadful.<\/p>\n\n\n\n

What’s more, if your business has a cheap reputation, good voice actors may not want to be associated with it down the line to protect their own reputation.<\/p>\n\n\n\n

Be careful!<\/p>\n\n\n\n

You get what you pay for<\/h2>\n\n\n\n
\"\"
Photo by Daniel Brubaker<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

From a business perspective, it might seem like a viable option to go for a cheap voice over. But if you take a look at what cheap<\/em> translates to in the voice-over industry, it\u2019s easy to see why it can be bad for your business.<\/p>\n\n\n\n

That\u2019s not to say that there can\u2019t be a diamond in the rough. All professional voice actors were amateurs at some point, so there\u2019s always hope. <\/p>\n\n\n\n

Whatever the case may be, as an open marketplace, Voice123<\/a> caters to everyone’s needs. We have great-sounding newbies<\/a> on the platform as well as grizzled pros. Come and take your pick to find the best voice actors available anywhere!<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you heard the expression robbing Peter to pay Paul? Well, we’ve been told by a great many businesses that the current economic downturn has been wreaking havoc on their bottom line. They’ve sometimes been forced to stagger payments to their suppliers because of cashflow issues. They’ve had to cut expenses everywhere. Of course, it\u2019s …<\/p>\n

A cheap voice over is bad for your business!<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":20457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1381],"tags":[1008,1050,1051,210,2,804,13],"class_list":["post-20439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring-freelancers","tag-broadcast-quality","tag-cheap-voice-overs","tag-studio-grade-voice-overs","tag-voice-acting","tag-voice-actor","tag-voice-over-industry","tag-voice123"],"acf":[],"yoast_head":"\nA cheap voice over is bad for your business! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"While it's always best practice to save money where you can as a business, using a cheap voice over for your ad campaign isn't. 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