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Since Voice123\u2019s biggest market is the greater US, we\u2019re going to focus solely on the most popular accents in the US market.<\/em> With that in mind, let’s take a closer look at how choosing the right voice accent can help your brand better resonate with your audience.<\/p>\n\n\n\n A recent Moneypenny survey<\/a> of U.S. consumers found that the Southern accent was most effective in convincing people to buy something. The perception is that the Southern accent is friendly and pleasing to the ear. So, if you\u2019re a corporate brand using storytelling to promote a product\/service<\/a>, using a southern accent can strike a stronger chord with your audience!<\/p>\n\n\n\n <\/p>\n\n\n\n Survey respondents cited that the British accent is attractive enough to make customers more willing to try out a product. Across various generations surveyed, the British accent was voted as being much more appealing than the French accent. <\/p>\n\n\n\n Nearly 38% of Gen Z consumers also said that they recently changed their digital assistant to that of a British accent. They also regard it as the most friendly accent \u2014 almost on par with the Southern accent. The British accent is also popular for novelty voice over projects such as, birthday messages in the U.S., Australia and even the UAE. <\/p>\n\n\n\n Films like the Harry Potter series and TV shows like Downtown Abbey have been major drivers off the popularity behind the British accents’ success. An increase in audiobook sales have also been attributed to recordings by the famous British voices of Kate Winslet, Colin Firth, and Stephen Fry.<\/p>\n\n\n\n A 2017 survey on hiring trends for accents, dialects and languages, points to an increased demand for the Australian accent. The survey also revealed that English is the preferred language for VO projects, although French, Italian and Japanese were listed as the top three fastest growing languages in the world.<\/p>\n\n\n\n The Australian accent sounds the same in different regions. So, class, rather than geography, dictates the specific differences in the Australian accent. <\/p>\n\n\n\n The majority of Australian English speakers employ what is commonly referred to as the \u2018general accent\u2019. A second variation, the \u2018broad accent\u2019, belongs to the stereotypical Aussie ocker accent. However, it is generally believed that the American accent had almost no influence in the development of the Australian accent. See here<\/a> for more details on the “Aussie accent”.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Around the world there’s a growing demand for either a Spanish or Latin American accent in voice over projects. Depending on the nature of the project or localization needs, the general desire is to hire voice actors who sound really convincing. If you’re considering a Latin American accent for your project, here are a few factors worth considering.<\/p>\n\n\n\n <\/p>\n\n\n\n There are a few but noticeable pronunciation differences between Metropolitan\/Standard European French and Qu\u00e9bec French. Qu\u00e9bec French speakers use the second person pronoun tu <\/em>more often than Metropolitan French speakers, who may think such a reference is impolite. Qu\u00e9bec French vocabulary borrows several English words, which are easily detectable in day-to-day conversations.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Critiquing the accents of famous movie actors has emerged as a well-paying job. Millions can now tune in to watch or hear vocal coaches evaluate the proficiency with which actors can pull it off. The importance of nailing the voice accent is pivotal when portraying a non-fictional character. Consequently, a consistent accent also injects a big dose of realism into fictional characters, making them more authentic. A fitting example is British actor Tom Holland who often has to put on an American accent. You can also, post a project for free on Voice123<\/a>, which is a great way to find an array of accents and voice styles to suit all your project requirements.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n![\"An](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/02\/shari-sirotnak-mv7Wm_olOQk-unsplash.jpg\")
1.<\/strong> Southern voice accent: research shows it\u2019s persuasive<\/strong><\/h3>\n\n\n\n
2.<\/strong> British voice accent: voted the second most attractive accent<\/strong><\/h3>\n\n\n\n
![\"An](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/02\/sabrina-mazzeo-g-krQzQo9mI-unsplash.jpg\")
3.<\/strong> Australian voice accent: there’s a growing preference <\/strong><\/h3>\n\n\n\n
![\"An](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_215936266.jpg\")
4. Spanish\/Latin American voice accent: still holding strong<\/strong><\/h3>\n\n\n\n
![\"An](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/02\/shutterstock_640639858.jpg\")
5.<\/strong> French-Canadian voice accent: demand is growing<\/strong>!<\/h3>\n\n\n\n
![\"Canadian](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/02\/jason-hafso-C2keINMOhIE-unsplash.jpg\")
Accents are under greater scrutiny<\/strong><\/h3>\n\n\n\n