{"id":19093,"date":"2021-08-06T01:00:00","date_gmt":"2021-08-06T08:00:00","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=19093"},"modified":"2025-10-15T06:38:27","modified_gmt":"2025-10-15T13:38:27","slug":"commercial-scripts","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/","title":{"rendered":"Commercial script samples"},"content":{"rendered":"\n<p>In today&#8217;s fast-paced advertising scene, a powerful <strong>commercial script<\/strong> is the difference between blending into the noise and creating a campaign that makes an impact.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=v-intro\">Voice123<\/a>, the world\u2019s largest and most trusted voice over network for <a href=\"https:\/\/voice123.com\/pages\/hire-voices-for-commercials\/\">commercial script voice actors<\/a>, we know that words drive performance, and that the right commercial scripts can transform an ad from ordinary to unforgettable.<\/p>\n\n\n\n<p>But here\u2019s the challenge: writing <strong>commercial scripts<\/strong> that capture attention and motivate audiences requires a blend of skill, structure, and creativity. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">So, in this post, we\u2019ll explore&nbsp;<strong>commercial script e<\/strong>xamples and practical tips on&nbsp;<strong>how to write a commercial script<\/strong><\/span>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a commercial script?<\/h2>\n\n\n\n<p>A <strong>commercial script<\/strong> is a written narrative designed for voice actors to read for <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/types-of-commercials\/\">TV commercials<\/a>, <a href=\"https:\/\/voice123.com\/blog\/voice-over-scripts\/radio-commercial-scripts\/\">radio ads<\/a>, or other <a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/types-of-advertising\/\">types of advertising<\/a>. <strong>Commercial scripts<\/strong> are usually written in <strong>60-second<\/strong>, 30-second, or 15-second spots. The purpose of an ad script is to deliver your message, evoke emotion or interest, and prompt a <strong>call to action<\/strong>. Airtime for TV commercials is sold in segments (<a href=\"https:\/\/www.linkedin.com\/advice\/0\/how-can-you-determine-ideal-length-commercial-skills-advertising-1a0sc\">15\u2011, 30\u2011, or 60-second blocks<\/a>), so your <strong>commercial script example<\/strong> must be precise, efficient, and persuasive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How many words are in a 30-second commercial script<\/strong>?<\/h3>\n\n\n\n<p>One crucial metric when planning <strong>30-second commercial scripts<\/strong> is word count. Here\u2019s a general guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>~75 words<\/strong> at a normal speaking pace<\/li>\n\n\n\n<li><strong>~85 words<\/strong> at a brisk or energetic pace<\/li>\n\n\n\n<li><strong>~65 words<\/strong> at a slower, dramatic pace<\/li>\n<\/ul>\n\n\n\n<p>These provide a baseline, but your particular <strong>ad script<\/strong> may deviate depending on pauses, breaths, or complexity. Always test and time your <strong>commercial script example<\/strong> because any add\u2011ons (jingles, music cues, sound effects) will take away time from the <a href=\"https:\/\/voice123.com\/blog\/the-voice-over-industry\/commercial-voice-over\/\">commercial voice over<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are the different types of commercial scripts?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TV Commercial scripts<\/strong><\/h4>\n\n\n\n<p>In <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>TV commercial scripts<\/strong>, voice over<\/span>s work with visual storytelling to sell a product, service, or promote a brand. If you&#8217;re using visuals to tell the main story, then structure your commercial script to reinforce your brand&#8217;s message and add emotional resonance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Radio ad scripts<\/h4>\n\n\n\n<p>For <strong>radio commercial scripts<\/strong>, you must verbalize visuals. Your <strong>example script<\/strong> has to \u201cpaint\u201d scenes in listeners\u2019 minds. Use vivid verbs, sensory cues, and descriptive language to create a captivating radio ad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Digital ad scripts<\/strong><\/h4>\n\n\n\n<p>Shorter ads, like <strong>15-second commercial scripts<\/strong> or micro video spots, require precise messaging. The <strong>commercial example<\/strong> needs to hook fast, convey a benefit, and deliver a call to action in a few seconds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to write a commercial script<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/how-to-make-a-commercial-that-sells\/\">Writing effective <strong>commercial scripts<\/strong><\/a> means balancing creativity with structure. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Whether you\u2019re creating&nbsp;<strong>TV commercial<\/strong><\/span>s<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">,&nbsp;<strong>30-second commercial scripts<\/strong>, or short&nbsp;<strong>15-second commercial scripts<\/strong>, the process follows a clear plan.<\/span> Here\u2019s a five-step strategy to guide you:<\/p>\n\n\n\n<p>1. Define your core message: Ask yourself: <em>What is the single takeaway I want my audience to remember?<\/em> This message should be short, direct, and easy to remember.<\/p>\n\n\n\n<p>2. Write for your audience: Consider their demographics, interests, and pain points. The more specific your audience, the more persuasive your <strong>ad script<\/strong> becomes.<\/p>\n\n\n\n<p>3. Use the right structure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hook \/ Attention<\/strong> \u2013 Start strong with a question, problem, or bold statement.<\/li>\n\n\n\n<li><strong>Body \/ Message<\/strong> \u2013 Explain the product or service and its benefits.<\/li>\n\n\n\n<li><strong>Reinforce \/ Repeat<\/strong> \u2013 Echo your main idea to make it stick.<\/li>\n\n\n\n<li><strong>Call to Action<\/strong> \u2013 Direct the audience toward the next step (buy, subscribe, visit).<\/li>\n\n\n\n<li><strong>Tagline \/ Brand Cue<\/strong> \u2013 End with a memorable brand signature.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>4. Select your ad length: <strong>15s<\/strong>, <strong>30s<\/strong>, or <strong>60s<\/strong>. Always allow room for pauses, sound effects, or music within your word count. <\/p>\n\n\n\n<p>5. Test and finalize: Read your script out loud. Cut jargon, trim long sentences, and ensure your <strong>ad script<\/strong> sounds natural when spoken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commercial script examples<\/h2>\n\n\n\n<p>Here are some commercial script examples in different durations: 60&#8243;, 30&#8243;, 15&#8243; for a fictional car commercial. <\/p>\n\n\n\n<p><strong>Project Description: <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Type: <strong><em>Car Commercial<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Target market: <strong><em>Millennials<\/em><\/strong><\/p>\n\n\n\n<p>Title: <strong><em>The SUV that moves with you<\/em><\/strong><\/p>\n\n\n\n<p>Actor Gender\/Age: <strong><em>Any\/Mature Adult<\/em><\/strong><\/p>\n\n\n\n<p>Description: <strong><em>A premium <strong>luxury SUV<\/strong> built for families<\/em><\/strong><\/p>\n\n\n\n<p><strong>Direction notes:<\/strong> Adult voice, 30s to 50s. Calm, cinematic, and warm \u2014 like a person recalling a meaningful memory. The voice actor should sound trustworthy and emotionally connected. Keep a natural pace with subtle inflection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>60-second commercial script example:<\/strong><\/h3>\n\n\n\n<p><strong><em>Some roads are smooth.<br>Some are unpredictable.<br>But the ones that matter\u2026 are the ones you take together.<br>From school runs and weekend hikes\u2026<br>To moving days and late-night drives.<br>This SUV is built for every kind of journey.<br>For the quiet conversations on the way home from school,<br>And the car karaoke during a road trip.<br>For the grocery hauls, soccer games, and unexpected detours.<br>With comfort that keeps everyone happy,<br>And space for whatever life throws your way.<br>Our technology adapts to your day.<br>Because when you get behind the wheel,<br>It\u2019s not just about where you\u2019re going.<br>It\u2019s who\u2019s coming with you\u2026 and how you\u2019ll remember the ride.<\/em><\/strong><\/p>\n\n\n\n<p>Duration: <strong><em>60 sec<\/em><\/strong><\/p>\n\n\n\n<p>Wordcount: 100<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>30-second commercial script<\/strong><\/h3>\n\n\n\n<p><strong><em>You don\u2019t just buy an SUV.<br>You buy a seat for every milestone.<br>The epic road trips. The first day at school. The quiet talks during a grocery run.<br>You buy space for growing families, and memories that don\u2019t fit in photo albums.<br>You choose safety that never takes a day off.<br>With room for every chapter, and power behind every turn.<br>Because a car isn\u2019t just what you drive.<br>It\u2019s how you show up for the ones you love.<\/em><\/strong><\/p>\n\n\n\n<p>Duration: <strong><em>70 sec <\/em><\/strong><\/p>\n\n\n\n<p>Wordcount:  <strong><em>75<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15-second commercial script example<\/strong><\/h3>\n\n\n\n<p><strong><em>It\u2019s not just a drive.<br>It\u2019s the morning drop-off, the road trip detours, the quiet after a long day at work.<br>It\u2019s the playlist you never skip, the snacks in the backseat, the stories shared in motion.<br>Because our SUV is where memories are made\u2014one mile at a time.<\/em><\/strong><\/p>\n\n\n\n<p>Duration: <strong><em>15 sec <\/em><\/strong><\/p>\n\n\n\n<p>Wordcount: <strong><em>43<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts on commercial scripts <\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"advertising script\" class=\"wp-image-28954 lazyload\" style=\"width:390px;height:260px\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/young-voice-actresses-reading-script-2022-03-16-07-43-12-utc-min-500x333.jpg\" data-srcset=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/young-voice-actresses-reading-script-2022-03-16-07-43-12-utc-min-500x333.jpg 500w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/young-voice-actresses-reading-script-2022-03-16-07-43-12-utc-min-300x200.jpg 300w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/young-voice-actresses-reading-script-2022-03-16-07-43-12-utc-min-768x512.jpg 768w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/young-voice-actresses-reading-script-2022-03-16-07-43-12-utc-min-1536x1024.jpg 1536w, https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/young-voice-actresses-reading-script-2022-03-16-07-43-12-utc-min-2048x1365.jpg 2048w\"><\/figure>\n\n\n\n<p>By studying <strong>commercial script examples<\/strong>, you learn how to write a commercial script for TV, radio, or digital use. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Whether you\u2019re developing&nbsp;<strong>30-second commercial scripts<\/strong>&nbsp;for TV or&nbsp;<strong>15-second commercial scripts<\/strong>&nbsp;for social media<\/span>, we hope these examples have inspired you to take your scriptwriting to new levels!<\/p>\n\n\n\n<p>(Remember to look at our other posts in this series as well: <a href=\"https:\/\/voice123.com\/blog\/voice123\/documentary-scripts\/\" target=\"_blank\" rel=\"noreferrer noopener\">documentary<\/a>, <a href=\"https:\/\/voice123.com\/blog\/voice123\/video-game-trailer-scripts\/\" target=\"_blank\" rel=\"noreferrer noopener\">video game trailer<\/a>,<a href=\"https:\/\/voice123.com\/blog\/voice-over-scripts\/promotional-scripts\/\" target=\"_blank\" rel=\"noreferrer noopener\"> promotional<\/a>, <a href=\"https:\/\/voice123.com\/blog\/voice123\/business-presentation-scripts-and-how-to-write-them\/\">business presentation<\/a>, and <a href=\"https:\/\/voice123.com\/blog\/voice123\/explainer-video-scripts-and-how-to-write-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer video scripts<\/a>).<\/p>\n\n\n\n<p>But an amazing script still needs the right voice to bring it to life. That\u2019s where professional voice actors make all the difference.<\/p>\n\n\n\n<p>Ready to turn your <strong>commercial script<\/strong> into a powerful ad? <strong><a href=\"https:\/\/voice123.com\/search?service=voice_over&amp;utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-search\">Hire professional voice actors on Voice123<\/a><\/strong> and bring your brand message to life! <a href=\"https:\/\/voice123.com\/post?utm_source=voicetalks&amp;utm_medium=content-site&amp;utm_campaign=client-con&amp;utm_content=eoa-post\">Post your project today<\/a> to find talent that makes every word unforgettable!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1758880614682\"><strong class=\"schema-faq-question\">What is a commercial script example?<\/strong> <p class=\"schema-faq-answer\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">A\u00a0<strong>commercial script example<\/strong>\u00a0is a sample<\/span> script (in 60, 30, or 15 seconds) showing how a product or message is pitched in a structured, timed form. It helps illustrate how to pace, phrase, and structure an\u00a0ad script\u00a0in a real-world scenario.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758880616051\"><strong class=\"schema-faq-question\">What is a commercial script called?<\/strong> <p class=\"schema-faq-answer\">A <strong>commercial script<\/strong> is commonly known as an <strong>advertisement script<\/strong>, <strong>ad script<\/strong>, <strong>TV commercial script<\/strong>, or simply a <strong>script for a commercial<\/strong>. The term refers to the text that a voice actor reads for a commercial voice over<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758880617189\"><strong class=\"schema-faq-question\">How to write a commercial script?<\/strong> <p class=\"schema-faq-answer\">To write an effective <strong>commercial script<\/strong>, start by defining your message, audience, and product. Choose your ad length (15, 30, or 60 seconds) and follow a proven structure. Edit your script and add direction cues for tone and pacing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758880618445\"><strong class=\"schema-faq-question\">How do you write a 30-second commercial script?<\/strong> <p class=\"schema-faq-answer\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">A\u00a0<strong>30-second commercial script<\/strong>\u00a0should run about 65\u201385 words, depending on pacing.<\/span> Begin with a hook or question, introduce the product clearly, and highlight one or two key benefits. Wrap up with a compelling call to action<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s fast-paced advertising scene, a powerful commercial script is the difference between blending into the noise and creating a campaign that makes an impact. At Voice123, the world\u2019s largest and most trusted voice over network for commercial script voice actors, we know that words drive performance, and that the right commercial scripts can transform &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/\"> <span class=\"screen-reader-text\">Commercial script samples<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":33168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1623,1622,1621,887,1620,1619,865,888,864,804,12,13,67],"class_list":["post-19093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-15-second-commercial-script-sample","tag-30-second-commercial-script-sample","tag-60-second-commercial-script-sample","tag-commercial-script","tag-commercial-script-samples","tag-commercial-scripts","tag-how-to","tag-script-writing","tag-scriptwriting","tag-voice-over-industry","tag-voice-overs","tag-voice123","tag-voice123-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial script samples - Voice123<\/title>\n<meta name=\"description\" content=\"Writing a killer commercial script isn&#039;t easy, but it&#039;s a craft that can be learned. Here are tips, ideas, and script samples to help you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial script samples - Voice123\" \/>\n<meta property=\"og:description\" content=\"Writing a killer commercial script isn&#039;t easy, but it&#039;s a craft that can be learned. Here are tips, ideas, and script samples to help you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-06T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:38:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/waiting-for-inspiration-to-come-2021-08-30-15-37-10-utc-min-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1761\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commercial script samples - Voice123","description":"Writing a killer commercial script isn't easy, but it's a craft that can be learned. Here are tips, ideas, and script samples to help you!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/","og_locale":"en_US","og_type":"article","og_title":"Commercial script samples - Voice123","og_description":"Writing a killer commercial script isn't easy, but it's a craft that can be learned. Here are tips, ideas, and script samples to help you!","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2021-08-06T08:00:00+00:00","article_modified_time":"2025-10-15T13:38:27+00:00","og_image":[{"width":2560,"height":1761,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/waiting-for-inspiration-to-come-2021-08-30-15-37-10-utc-min-1-scaled.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"Commercial script samples","datePublished":"2021-08-06T08:00:00+00:00","dateModified":"2025-10-15T13:38:27+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/"},"wordCount":1272,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/waiting-for-inspiration-to-come-2021-08-30-15-37-10-utc-min-1-scaled.jpg","keywords":["15 second commercial script sample","30 second commercial script sample","60 second commercial script sample","commercial script","commercial script samples","commercial scripts","how-to","script writing","scriptwriting","voice over industry","voice overs","Voice123","voice123 tips"],"articleSection":["Marketing trends &amp; tactics"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/","name":"Commercial script samples - Voice123","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/waiting-for-inspiration-to-come-2021-08-30-15-37-10-utc-min-1-scaled.jpg","datePublished":"2021-08-06T08:00:00+00:00","dateModified":"2025-10-15T13:38:27+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Writing a killer commercial script isn't easy, but it's a craft that can be learned. Here are tips, ideas, and script samples to help you!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880614682"},{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880616051"},{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880617189"},{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880618445"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/waiting-for-inspiration-to-come-2021-08-30-15-37-10-utc-min-1-scaled.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/08\/waiting-for-inspiration-to-come-2021-08-30-15-37-10-utc-min-1-scaled.jpg","width":2560,"height":1761},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Commercial script samples"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880614682","position":1,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880614682","name":"What is a commercial script example?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A\u00a0<strong>commercial script example<\/strong>\u00a0is a sample script (in 60, 30, or 15 seconds) showing how a product or message is pitched in a structured, timed form. It helps illustrate how to pace, phrase, and structure an\u00a0ad script\u00a0in a real-world scenario.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880616051","position":2,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880616051","name":"What is a commercial script called?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A <strong>commercial script<\/strong> is commonly known as an <strong>advertisement script<\/strong>, <strong>ad script<\/strong>, <strong>TV commercial script<\/strong>, or simply a <strong>script for a commercial<\/strong>. The term refers to the text that a voice actor reads for a commercial voice over","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880617189","position":3,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880617189","name":"How to write a commercial script?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To write an effective <strong>commercial script<\/strong>, start by defining your message, audience, and product. Choose your ad length (15, 30, or 60 seconds) and follow a proven structure. Edit your script and add direction cues for tone and pacing.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880618445","position":4,"url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/commercial-scripts\/#faq-question-1758880618445","name":"How do you write a 30-second commercial script?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A\u00a0<strong>30-second commercial script<\/strong>\u00a0should run about 65\u201385 words, depending on pacing. Begin with a hook or question, introduce the product clearly, and highlight one or two key benefits. Wrap up with a compelling call to action","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/19093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=19093"}],"version-history":[{"count":40,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/19093\/revisions"}],"predecessor-version":[{"id":34235,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/19093\/revisions\/34235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/33168"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=19093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=19093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=19093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}